---
title: "Seed Savers Exchange: search popularity worldwide"
description: "Seed Savers Exchange is a nonprofit that sells heirloom seeds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/seed-savers-exchange"
publisher: "Brandwave"
---

# Seed Savers Exchange: search popularity worldwide

Seed Savers Exchange is a nonprofit that sells heirloom seeds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Seed Savers Exchange
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among seeds brands**: 4.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Seeds brands | 7 | 4.3% | 12.1K |

- [Seeds brands](/demand/global-en/categories/seeds-brands)

## Top seeds brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seed Savers Exchange was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Seed Savers Exchange is the sixth most recommended of the 12.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Johnny’s Selected Seeds | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Botanical Interests | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Baker Creek Heirloom Seeds | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Burpee | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| High Mowing Organic Seeds | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Seed Savers Exchange | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Thompson & Morgan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Yates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kings Seeds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Suttons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mr Fothergill's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Johnsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about seeds brands

- Asked ChatGPT "Which seeds brand should I buy?": 1. Burpee, 2. Johnny’s Selected Seeds, 3. Baker Creek Heirloom Seeds
- Asked ChatGPT "What are the best seeds brands?": 1. Botanical Interests, 2. Johnny’s Selected Seeds, 3. High Mowing Organic Seeds, 4. Baker Creek Heirloom Seeds, 5. Burpee, 6. Seed Savers Exchange
- Asked ChatGPT "What's the best seeds brand for home garden?": 1. Botanical Interests, 2. High Mowing Organic Seeds, 3. Baker Creek Heirloom Seeds, 4. Burpee, 5. Johnny’s Selected Seeds
- Searched Google, AI Overview "seeds for garden": 1. Botanical Interests
- Searched Google, AI Overview "seed brands": 1. Johnny’s Selected Seeds, 2. Baker Creek Heirloom Seeds, 3. Botanical Interests, 4. Seed Savers Exchange, 5. High Mowing Organic Seeds

Not named in any answer: Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's and Johnsons.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Seed Savers Exchange changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Seed Savers Exchange worldwide held steady at 12.1K.
- Across the 12 months ending September 2026, Seed Savers Exchange’s share of searches among seeds brands worldwide peaked at 6.7% in August 2026 and was lowest at 3.2% in July 2026.
- Across the 12 months ending September 2026, Seed Savers Exchange rose from 8th to 7th among seeds brands worldwide.

## How did search popularity change for seeds brands worldwide in September 2026?

- In September 2026, Yates overtook Burpee to rank 3rd among seeds brands worldwide, with 14.3% of the searches.
- In September 2026, Suttons overtook Baker Creek Heirloom Seeds to rank 8th among seeds brands worldwide, with 4.3% of the searches.
- In September 2026, Thompson & Morgan gained share of searches among seeds brands worldwide, from 16.3% to 19.4%.
- In September 2026, Seed Savers Exchange lost share of searches among seeds brands worldwide, from 6.7% to 4.3%.
- In September 2026, Baker Creek Heirloom Seeds lost share of searches among seeds brands worldwide, from 5.5% to 3.5%.
- In September 2026, Johnny’s Selected Seeds lost share of searches among seeds brands worldwide, from 27.4% to 26.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Seeds brands | 12.1K | 4.6% | 8 |
| Nov 2025 | Seeds brands | 12.1K | 5.3% | 8 |
| Dec 2025 | Seeds brands | 14.8K | 5.7% | 7 |
| Jan 2026 | Seeds brands | 27.1K | 5.2% | 7 |
| Feb 2026 | Seeds brands | 27.1K | 5.4% | 7 |
| Mar 2026 | Seeds brands | 22.2K | 3.6% | 9 |
| Apr 2026 | Seeds brands | 18.1K | 3.5% | 8 |
| May 2026 | Seeds brands | 14.8K | 3.6% | 8 |
| Jun 2026 | Seeds brands | 9.9K | 3.4% | 7 |
| Jul 2026 | Seeds brands | 9.9K | 3.2% | 8 |
| Aug 2026 | Seeds brands | 22.2K | 6.7% | 6 |
| Sep 2026 | Seeds brands | 12.1K | 4.3% | 7 |

## How are Seed Savers Exchange’s branded searches counted?

Brandwave collects information about searches that people make online using Seed Savers Exchange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “seed savers”
- “seed savers exchange”

## Which seeds brands compete with Seed Savers Exchange?

- [Johnny’s Selected Seeds](/demand/global-en/brands/johnnys-selected-seeds)
- [Thompson & Morgan](/demand/global-en/brands/thompson-morgan)
- [Yates](/demand/global-en/brands/yates)
- [Burpee](/demand/global-en/brands/burpee): Head-to-head: /demand/global-en/compare/burpee-vs-seed-savers-exchange
- [Botanical Interests](/demand/global-en/brands/botanical-interests): Head-to-head: /demand/global-en/compare/botanical-interests-vs-seed-savers-exchange
- [Kings Seeds](/demand/global-en/brands/kings-seeds): Head-to-head: /demand/global-en/compare/kings-seeds-vs-seed-savers-exchange
- [Suttons](/demand/global-en/brands/suttons): Head-to-head: /demand/global-en/compare/seed-savers-exchange-vs-suttons
- [Baker Creek Heirloom Seeds](/demand/global-en/brands/baker-creek-heirloom-seeds): Head-to-head: /demand/global-en/compare/baker-creek-heirloom-seeds-vs-seed-savers-exchange
- [High Mowing Organic Seeds](/demand/global-en/brands/high-mowing-organic-seeds)
- [Mr Fothergill's](/demand/global-en/brands/mr-fothergills)
- [Johnsons](/demand/global-en/brands/johnsons)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Seed Savers Exchange: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/seed-savers-exchange

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/seed-savers-exchange. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.