--- title: "Secrid: search popularity and Share of Search worldwide" description: "Secrid is a wallet brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/secrid" publisher: "Brandwave" --- # Secrid: search popularity and Share of Search worldwide Secrid is a wallet brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Secrid - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among travel wallet brands**: 18.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Travel wallet brands | 3 | 18.5% | 201K | | Wallet brands | 3 | 24.1% | 201K | - [Travel wallet brands](/demand/global-en/categories/travel-wallet-brands) - [Wallet brands](/demand/global-en/categories/wallet-brands) ## How has branded search demand for Secrid changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Secrid worldwide held steady at 201K. - Across the 11 months ending August 2026, Secrid’s estimated Share of Search among travel wallet brands worldwide decreased from 19.5% to 18.5%. - Across the 11 months ending August 2026, Secrid’s estimated Share of Search among travel wallet brands worldwide peaked at 26.8% in November 2025 and was lowest at 16.4% in July 2026. - Across the 11 months ending August 2026, Secrid’s estimated Share of Search among wallet brands worldwide decreased from 28.2% to 24.1%. - Across the 11 months ending August 2026, Secrid’s estimated Share of Search among wallet brands worldwide peaked at 36.8% in November 2025 and was lowest at 22.5% in May 2026. ## How did search popularity change for travel wallet brands worldwide in August 2026? - In August 2026, Bellroy gained estimated Share of Search among travel wallet brands worldwide, from 22.8% to 25.3%. - In August 2026, Secrid gained estimated Share of Search among travel wallet brands worldwide, from 16.4% to 18.5%. - In August 2026, Tumi lost estimated Share of Search among travel wallet brands worldwide, from 54.7% to 50.7%. - Estimated monthly branded searches for Travelambo worldwide rose 100% over 11 measured months, from 10 to 20 in August 2026. ## How did search popularity change for wallet brands worldwide in August 2026? - Herschel’s estimated Share of Search among wallet brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.9% in August 2026. - Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026. - Estimated monthly branded searches for Ridge worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Travel wallet brands | 201K | 19.5% | 3 | | Nov 2025 | Travel wallet brands | 368K | 26.8% | 2 | | Dec 2025 | Travel wallet brands | 301K | 23.1% | 2 | | Jan 2026 | Travel wallet brands | 246K | 22.8% | 2 | | Feb 2026 | Travel wallet brands | 165K | 17.2% | 3 | | Mar 2026 | Travel wallet brands | 201K | 19.4% | 3 | | Apr 2026 | Travel wallet brands | 201K | 19.4% | 3 | | May 2026 | Travel wallet brands | 165K | 16.5% | 3 | | Jun 2026 | Travel wallet brands | 246K | 22.8% | 2 | | Jul 2026 | Travel wallet brands | 165K | 16.4% | 3 | | Aug 2026 | Travel wallet brands | 201K | 18.5% | 3 | | Sep 2026 | Travel wallet brands | — | — | — | | Oct 2025 | Wallet brands | 201K | 28.2% | 3 | | Nov 2025 | Wallet brands | 368K | 36.8% | 1 | | Dec 2025 | Wallet brands | 301K | 32.1% | 2 | | Jan 2026 | Wallet brands | 246K | 30.1% | 2 | | Feb 2026 | Wallet brands | 165K | 26.1% | 3 | | Mar 2026 | Wallet brands | 201K | 26.2% | 3 | | Apr 2026 | Wallet brands | 201K | 28.4% | 3 | | May 2026 | Wallet brands | 165K | 22.5% | 3 | | Jun 2026 | Wallet brands | 246K | 32.1% | 2 | | Jul 2026 | Wallet brands | 165K | 24% | 3 | | Aug 2026 | Wallet brands | 201K | 24.1% | 3 | | Sep 2026 | Wallet brands | — | — | — | ## How is Secrid measured? Brandwave collects information about searches that people make online using Secrid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “secrid” ## Which travel wallet brands compete with Secrid? - [Tumi](/demand/global-en/brands/tumi): Head-to-head: /demand/global-en/compare/secrid-vs-tumi - [Bellroy](/demand/global-en/brands/bellroy): Head-to-head: /demand/global-en/compare/bellroy-vs-secrid - [Pacsafe](/demand/global-en/brands/pacsafe): Head-to-head: /demand/global-en/compare/pacsafe-vs-secrid - [Travelambo](/demand/global-en/brands/travelambo): Head-to-head: /demand/global-en/compare/secrid-vs-travelambo - [Zopp](/demand/global-en/brands/zopp) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Secrid: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/secrid This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/secrid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.