--- title: "Secretlab: search popularity and Share of Search worldwide" description: "Secretlab makes gaming or office chairs sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/secretlab" publisher: "Brandwave" --- # Secretlab: search popularity and Share of Search worldwide Secretlab makes gaming or office chairs sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Secretlab - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among gaming chair brands**: 15.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gaming chair brands | 3 | 15.5% | 368K | | Gaming desk brands | 3 | 25.9% | 368K | - [Gaming chair brands](/demand/global-en/categories/gaming-chair-brands) - [Gaming desk brands](/demand/global-en/categories/gaming-desk-brands) ## How has branded search demand for Secretlab changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Secretlab worldwide held steady at 368K. - Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming chair brands worldwide increased from 15% to 15.5%. - Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming chair brands worldwide peaked at 17.6% in November 2025 and was lowest at 12.1% in March 2026. - Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming desk brands worldwide peaked at 34.2% in November 2025 and was lowest at 22.2% in March 2026. ## How did search popularity change for gaming chair brands worldwide in August 2026? - In August 2026, Secretlab gained estimated Share of Search among gaming chair brands worldwide, from 13.9% to 15.5%. - In August 2026, Herman Miller gained estimated Share of Search among gaming chair brands worldwide, from 43% to 43.6%. - In August 2026, Razer lost estimated Share of Search among gaming chair brands worldwide, from 39.9% to 37.4%. - Estimated monthly branded searches for DXRacer worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. - Estimated monthly branded searches for Noblechairs worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for gaming desk brands worldwide in August 2026? - In August 2026, Secretlab gained estimated Share of Search among gaming desk brands worldwide, from 22.2% to 25.9%. - In August 2026, Eureka lost estimated Share of Search among gaming desk brands worldwide, from 49.7% to 47.3%. - In August 2026, Atlantic lost estimated Share of Search among gaming desk brands worldwide, from 27.2% to 25.9%. - Estimated monthly branded searches for Mr IRONSTONE worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gaming chair brands | 368K | 15% | 3 | | Nov 2025 | Gaming chair brands | 550K | 17.6% | 3 | | Dec 2025 | Gaming chair brands | 450K | 15.7% | 3 | | Jan 2026 | Gaming chair brands | 450K | 15.1% | 3 | | Feb 2026 | Gaming chair brands | 301K | 12.7% | 3 | | Mar 2026 | Gaming chair brands | 301K | 12.1% | 3 | | Apr 2026 | Gaming chair brands | 301K | 14.2% | 3 | | May 2026 | Gaming chair brands | 301K | 13.7% | 3 | | Jun 2026 | Gaming chair brands | 368K | 16.9% | 3 | | Jul 2026 | Gaming chair brands | 301K | 13.9% | 3 | | Aug 2026 | Gaming chair brands | 368K | 15.5% | 3 | | Sep 2026 | Gaming chair brands | — | — | — | | Oct 2025 | Gaming desk brands | 368K | 25.9% | 3 | | Nov 2025 | Gaming desk brands | 550K | 34.2% | 2 | | Dec 2025 | Gaming desk brands | 450K | 29.7% | 2 | | Jan 2026 | Gaming desk brands | 450K | 29.8% | 2 | | Feb 2026 | Gaming desk brands | 301K | 23.4% | 3 | | Mar 2026 | Gaming desk brands | 301K | 22.2% | 3 | | Apr 2026 | Gaming desk brands | 301K | 22.2% | 3 | | May 2026 | Gaming desk brands | 301K | 22.2% | 3 | | Jun 2026 | Gaming desk brands | 368K | 25.9% | 3 | | Jul 2026 | Gaming desk brands | 301K | 22.2% | 3 | | Aug 2026 | Gaming desk brands | 368K | 25.9% | 3 | | Sep 2026 | Gaming desk brands | — | — | — | ## How is Secretlab measured? Brandwave collects information about searches that people make online using Secretlab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “secretlab” ## Which gaming chair brands compete with Secretlab? - [Herman Miller](/demand/global-en/brands/herman-miller): Head-to-head: /demand/global-en/compare/herman-miller-vs-secretlab - [Razer](/demand/global-en/brands/razer): Head-to-head: /demand/global-en/compare/razer-vs-secretlab - [DXRacer](/demand/global-en/brands/dxracer): Head-to-head: /demand/global-en/compare/dxracer-vs-secretlab - [AndaSeat](/demand/global-en/brands/andaseat): Head-to-head: /demand/global-en/compare/andaseat-vs-secretlab - [Noblechairs](/demand/global-en/brands/noblechairs): Head-to-head: /demand/global-en/compare/noblechairs-vs-secretlab ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Secretlab: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/secretlab This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/secretlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.