---
title: "Seafolly: search popularity and Share of Search worldwide"
description: "Seafolly is a swimwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/seafolly"
publisher: "Brandwave"
---

# Seafolly: search popularity and Share of Search worldwide

Seafolly is a swimwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Seafolly
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among swimwear brands**: 13.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Swimwear brands | 2 | 13.5% | 74K |

- [Swimwear brands](/demand/global-en/categories/swimwear-brands)

## How has branded search demand for Seafolly changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Seafolly worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands worldwide decreased from 16.1% to 13.5%.
- Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands worldwide peaked at 19.1% in December 2025 and was lowest at 11.4% in April 2026.

## How did search popularity change for swimwear brands worldwide in August 2026?

- In August 2026, Zoggs gained estimated Share of Search among swimwear brands worldwide, from 2.7% to 3.3%.
- Estimated monthly branded searches for Sunseeker worldwide rose 17.6% over 11 measured months, from 2.4K to 2.8K in August 2026.
- Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
- Estimated monthly branded searches for Seafolly worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Swimwear brands | 90.5K | 16.1% | 2 |
| Nov 2025 | Swimwear brands | 110K | 18.9% | 2 |
| Dec 2025 | Swimwear brands | 110K | 19.1% | 2 |
| Jan 2026 | Swimwear brands | 110K | 18.9% | 2 |
| Feb 2026 | Swimwear brands | 60.5K | 11.5% | 2 |
| Mar 2026 | Swimwear brands | 60.5K | 11.4% | 2 |
| Apr 2026 | Swimwear brands | 60.5K | 11.4% | 2 |
| May 2026 | Swimwear brands | 74K | 11.4% | 2 |
| Jun 2026 | Swimwear brands | 90.5K | 13.6% | 2 |
| Jul 2026 | Swimwear brands | 90.5K | 13.6% | 2 |
| Aug 2026 | Swimwear brands | 74K | 13.5% | 2 |
| Sep 2026 | Swimwear brands | — | — | — |

## How is Seafolly measured?

Brandwave collects information about searches that people make online using Seafolly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “seafolly”

## Which swimwear brands compete with Seafolly?

- [Speedo](/demand/global-en/brands/speedo): Head-to-head: /demand/global-en/compare/seafolly-vs-speedo
- [Zoggs](/demand/global-en/brands/zoggs): Head-to-head: /demand/global-en/compare/seafolly-vs-zoggs
- [Sunseeker](/demand/global-en/brands/sunseeker-robotics): Head-to-head: /demand/global-en/compare/seafolly-vs-sunseeker-robotics
- [Arena](/demand/global-en/brands/arena): Head-to-head: /demand/global-en/compare/arena-vs-seafolly

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Seafolly: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/seafolly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/seafolly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.