--- title: "Scribd: search popularity and Share of Search worldwide" description: "Scribd is a document and audiobook subscription service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/scribd" publisher: "Brandwave" --- # Scribd: search popularity and Share of Search worldwide Scribd is a document and audiobook subscription service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Scribd - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among book subscription services**: 57.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Book subscription services | 1 | 57.5% | 4.1M | | Audiobook services | 1 | 64.8% | 4.1M | - [Book subscription services](/demand/global-en/categories/book-subscription-services) - [Audiobook services](/demand/global-en/categories/audiobook-services) ## How has branded search demand for Scribd changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Scribd worldwide rose from 3.4M to 4.1M. - Across the 11 months ending August 2026, Scribd’s estimated Share of Search among book subscription services worldwide increased from 49.3% to 57.5%. - Across the 11 months ending August 2026, Scribd’s estimated Share of Search among book subscription services worldwide peaked at 57.5% in August 2026 and was lowest at 38% in December 2025. - Across the 11 months ending August 2026, Scribd’s estimated Share of Search among audiobook services worldwide increased from 56.2% to 64.8%. - Across the 11 months ending August 2026, Scribd’s estimated Share of Search among audiobook services worldwide peaked at 64.8% in August 2026 and was lowest at 46% in December 2025. ## How did search popularity change for book subscription services worldwide in August 2026? - In August 2026, Scribd gained estimated Share of Search among book subscription services worldwide, from 47.5% to 57.5%. - In August 2026, Audible lost estimated Share of Search among book subscription services worldwide, from 31.7% to 25.7%. - In August 2026, Kindle Unlimited lost estimated Share of Search among book subscription services worldwide, from 14.3% to 11.6%. - In August 2026, Storytel lost estimated Share of Search among book subscription services worldwide, from 5.2% to 4.2%. - Book of the Month’s estimated Share of Search among book subscription services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in August 2026. - Estimated monthly branded searches for Everand worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026. ## How did search popularity change for audiobook services worldwide in August 2026? - In August 2026, Scribd gained estimated Share of Search among audiobook services worldwide, from 55.3% to 64.8%. - In August 2026, Audible lost estimated Share of Search among audiobook services worldwide, from 36.9% to 29%. - In August 2026, Storytel lost estimated Share of Search among audiobook services worldwide, from 6.1% to 4.8%. - Estimated monthly branded searches for Kobo Plus worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026. - Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Book subscription services | 3.4M | 49.3% | 1 | | Nov 2025 | Book subscription services | 2.7M | 44.3% | 1 | | Dec 2025 | Book subscription services | 2.2M | 38% | 2 | | Jan 2026 | Book subscription services | 2.7M | 42.4% | 1 | | Feb 2026 | Book subscription services | 2.7M | 47.5% | 1 | | Mar 2026 | Book subscription services | 2.7M | 44.3% | 1 | | Apr 2026 | Book subscription services | 2.7M | 44.1% | 1 | | May 2026 | Book subscription services | 2.7M | 47.2% | 1 | | Jun 2026 | Book subscription services | 2.7M | 48% | 1 | | Jul 2026 | Book subscription services | 2.7M | 47.5% | 1 | | Aug 2026 | Book subscription services | 4.1M | 57.5% | 1 | | Sep 2026 | Book subscription services | — | — | — | | Oct 2025 | Audiobook services | 3.4M | 56.2% | 1 | | Nov 2025 | Audiobook services | 2.7M | 51.2% | 1 | | Dec 2025 | Audiobook services | 2.2M | 46% | 2 | | Jan 2026 | Audiobook services | 2.7M | 50.3% | 1 | | Feb 2026 | Audiobook services | 2.7M | 55.3% | 1 | | Mar 2026 | Audiobook services | 2.7M | 51.2% | 1 | | Apr 2026 | Audiobook services | 2.7M | 51.2% | 1 | | May 2026 | Audiobook services | 2.7M | 55.3% | 1 | | Jun 2026 | Audiobook services | 2.7M | 55.9% | 1 | | Jul 2026 | Audiobook services | 2.7M | 55.3% | 1 | | Aug 2026 | Audiobook services | 4.1M | 64.8% | 1 | | Sep 2026 | Audiobook services | — | — | — | ## How is Scribd measured? Brandwave collects information about searches that people make online using Scribd’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scribd” ## Which book subscription services compete with Scribd? - [Audible](/demand/global-en/brands/audible): Head-to-head: /demand/global-en/compare/audible-vs-scribd - [Kindle Unlimited](/demand/global-en/brands/kindle-unlimited): Head-to-head: /demand/global-en/compare/kindle-unlimited-vs-scribd - [Storytel](/demand/global-en/brands/storytel): Head-to-head: /demand/global-en/compare/scribd-vs-storytel - [Book of the Month](/demand/global-en/brands/book-of-the-month): Head-to-head: /demand/global-en/compare/book-of-the-month-vs-scribd - [Everand](/demand/global-en/brands/everand): Head-to-head: /demand/global-en/compare/everand-vs-scribd ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Scribd: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/scribd This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/scribd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.