--- title: "Scratch: search popularity and Share of Search worldwide" description: "Scratch is a coding practice platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/scratch" publisher: "Brandwave" --- # Scratch: search popularity and Share of Search worldwide Scratch is a coding practice platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Scratch - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among video production software**: 4.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video production software | 4 | 4.6% | 110K | | Coding courses for kids | 3 | 15.1% | 110K | - [Video production software](/demand/global-en/categories/video-production-software) - [Coding courses for kids](/demand/global-en/categories/coding-courses-for-kids) ## How has branded search demand for Scratch changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Scratch worldwide fell from 201K to 110K. - Across the 11 months ending August 2026, Scratch’s estimated Share of Search among video production software worldwide decreased from 7.9% to 4.6%. - Across the 11 months ending August 2026, Scratch’s estimated Share of Search among video production software worldwide peaked at 16.9% in April 2026 and was lowest at 4.6% in December 2025. - Across the 11 months ending August 2026, Scratch’s estimated Share of Search among coding courses for kids worldwide decreased from 28.3% to 15.1%. - Across the 11 months ending August 2026, Scratch’s estimated Share of Search among coding courses for kids worldwide peaked at 56.9% in April 2026 and was lowest at 15.1% in August 2026. - Across the 11 months ending August 2026, Scratch fell from 2nd to 3rd among coding courses for kids worldwide. ## How did search popularity change for video production software worldwide in August 2026? - In August 2026, DaVinci Resolve gained estimated Share of Search among video production software worldwide, from 75.2% to 76.9%. - In August 2026, Final Cut Pro lost estimated Share of Search among video production software worldwide, from 6.8% to 5.7%. - In August 2026, Scratch lost estimated Share of Search among video production software worldwide, from 5.5% to 4.6%. - Adobe Premiere Pro’s estimated Share of Search among video production software worldwide has gained ground for 3 months in a row, from 9.8% to 12.7% in August 2026. - Estimated monthly branded searches for Baselight worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for coding courses for kids worldwide in August 2026? - In August 2026, CodeMonkey overtook Code Ninjas to take the highest estimated Share of Search among coding courses for kids worldwide, at 61.8%. - In August 2026, Code Ninjas lost estimated Share of Search among coding courses for kids worldwide, from 37.3% to 22.7%. - In August 2026, Scratch lost estimated Share of Search among coding courses for kids worldwide, from 24.8% to 15.1%. - In August 2026, Tynker rose from 5th to 4th among coding courses for kids worldwide. - In August 2026, Code Wizards HQ fell from 4th to 5th among coding courses for kids worldwide. - Estimated monthly branded searches for Juni Learning worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video production software | 201K | 7.9% | 4 | | Nov 2025 | Video production software | 165K | 6.6% | 4 | | Dec 2025 | Video production software | 110K | 4.6% | 4 | | Jan 2026 | Video production software | 165K | 6.5% | 4 | | Feb 2026 | Video production software | 165K | 7.7% | 4 | | Mar 2026 | Video production software | 368K | 13.9% | 2 | | Apr 2026 | Video production software | 450K | 16.9% | 2 | | May 2026 | Video production software | 301K | 12% | 2 | | Jun 2026 | Video production software | 246K | 9.7% | 3 | | Jul 2026 | Video production software | 110K | 5.5% | 4 | | Aug 2026 | Video production software | 110K | 4.6% | 4 | | Sep 2026 | Video production software | — | — | — | | Oct 2025 | Coding courses for kids | 201K | 28.3% | 2 | | Nov 2025 | Coding courses for kids | 165K | 30% | 2 | | Dec 2025 | Coding courses for kids | 110K | 28.7% | 3 | | Jan 2026 | Coding courses for kids | 165K | 37.5% | 1 | | Feb 2026 | Coding courses for kids | 165K | 37.5% | 1 | | Mar 2026 | Coding courses for kids | 368K | 54.7% | 1 | | Apr 2026 | Coding courses for kids | 450K | 56.9% | 1 | | May 2026 | Coding courses for kids | 301K | 43.9% | 1 | | Jun 2026 | Coding courses for kids | 246K | 42.5% | 1 | | Jul 2026 | Coding courses for kids | 110K | 24.8% | 3 | | Aug 2026 | Coding courses for kids | 110K | 15.1% | 3 | | Sep 2026 | Coding courses for kids | — | — | — | ## How is Scratch measured? Brandwave collects information about searches that people make online using Scratch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scratch mit” ## Which video production software compete with Scratch? - [DaVinci Resolve](/demand/global-en/brands/davinci-resolve): Head-to-head: /demand/global-en/compare/davinci-resolve-vs-scratch - [Adobe Premiere Pro](/demand/global-en/brands/adobe-premiere-pro): Head-to-head: /demand/global-en/compare/adobe-premiere-pro-vs-scratch - [Final Cut Pro](/demand/global-en/brands/final-cut-pro): Head-to-head: /demand/global-en/compare/final-cut-pro-vs-scratch - [Baselight](/demand/global-en/brands/baselight): Head-to-head: /demand/global-en/compare/baselight-vs-scratch ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Scratch: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/scratch This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/scratch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.