--- title: "Scotts: search popularity and Share of Search worldwide" description: "Scotts is lawn care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/scotts" publisher: "Brandwave" --- # Scotts: search popularity and Share of Search worldwide Scotts is lawn care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Scotts - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among garden mulch brands**: 0.16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Garden mulch brands | 6 | 0.16% | 1.6K | | Fertiliser brands | 5 | 0.32% | 1.6K | | Lawn seed brands | 4 | 2.7% | 1.6K | - [Garden mulch brands](/demand/global-en/categories/garden-mulch-brands) - [Fertiliser brands](/demand/global-en/categories/fertiliser-brands) - [Lawn seed brands](/demand/global-en/categories/lawn-seed-brands) ## How has branded search demand for Scotts changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Scotts worldwide rose from 1.3K to 1.6K. - Across the 11 months ending August 2026, Scotts’ estimated Share of Search among garden mulch brands worldwide held steady at 0.16%. - Across the 11 months ending August 2026, Scotts’ estimated Share of Search among fertiliser brands worldwide held steady, from 0.22% to 0.32%. - Across the 11 months ending August 2026, Scotts’ estimated Share of Search among lawn seed brands worldwide peaked at 4.6% in March 2026 and was lowest at 1.7% in July 2026. ## How did search popularity change for garden mulch brands worldwide in August 2026? - In August 2026, Evergreen gained estimated Share of Search among garden mulch brands worldwide, from 76.5% to 81.3%. - In August 2026, Miracle-Gro lost estimated Share of Search among garden mulch brands worldwide, from 6.9% to 4%. - In August 2026, Westland lost estimated Share of Search among garden mulch brands worldwide, from 15.3% to 13.3%. - Estimated monthly branded searches for Levington worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for Scotts worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026. ## How did search popularity change for fertiliser brands worldwide in August 2026? - In August 2026, Nutrien gained estimated Share of Search among fertiliser brands worldwide, from 5.5% to 8.2%. - In August 2026, Miracle-Gro lost estimated Share of Search among fertiliser brands worldwide, from 10.1% to 8.2%. - In August 2026, ICL lost estimated Share of Search among fertiliser brands worldwide, from 61.5% to 61%. - Estimated monthly branded searches for Scotts worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026. - Estimated monthly branded searches for Yara worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026. - Estimated monthly branded searches for Haifa worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## How did search popularity change for lawn seed brands worldwide in August 2026? - In August 2026, Barenbrug gained estimated Share of Search among lawn seed brands worldwide, from 13.1% to 20.5%. - In August 2026, Pennington gained estimated Share of Search among lawn seed brands worldwide, from 4.8% to 7.5%. - In August 2026, Scotts gained estimated Share of Search among lawn seed brands worldwide, from 1.7% to 2.7%. - In August 2026, Miracle-Gro lost estimated Share of Search among lawn seed brands worldwide, from 80.1% to 68.6%. - Estimated monthly branded searches for Green Velvet worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026. - Estimated monthly branded searches for Jonathan Green worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Garden mulch brands | 1.3K | 0.16% | 6 | | Nov 2025 | Garden mulch brands | 880 | 0.11% | 6 | | Dec 2025 | Garden mulch brands | 720 | 0.09% | 6 | | Jan 2026 | Garden mulch brands | 880 | 0.11% | 6 | | Feb 2026 | Garden mulch brands | 1.6K | 0.23% | 6 | | Mar 2026 | Garden mulch brands | 3.6K | 0.41% | 6 | | Apr 2026 | Garden mulch brands | 3.6K | 0.41% | 6 | | May 2026 | Garden mulch brands | 2.4K | 0.26% | 6 | | Jun 2026 | Garden mulch brands | 1.9K | 0.21% | 6 | | Jul 2026 | Garden mulch brands | 1.3K | 0.15% | 6 | | Aug 2026 | Garden mulch brands | 1.6K | 0.16% | 6 | | Sep 2026 | Garden mulch brands | — | — | — | | Oct 2025 | Fertiliser brands | 1.3K | 0.22% | 5 | | Nov 2025 | Fertiliser brands | 880 | 0.18% | 5 | | Dec 2025 | Fertiliser brands | 720 | 0.13% | 5 | | Jan 2026 | Fertiliser brands | 880 | 0.16% | 5 | | Feb 2026 | Fertiliser brands | 1.6K | 0.3% | 5 | | Mar 2026 | Fertiliser brands | 3.6K | 0.39% | 5 | | Apr 2026 | Fertiliser brands | 3.6K | 0.52% | 5 | | May 2026 | Fertiliser brands | 2.4K | 0.35% | 5 | | Jun 2026 | Fertiliser brands | 1.9K | 0.36% | 5 | | Jul 2026 | Fertiliser brands | 1.3K | 0.22% | 5 | | Aug 2026 | Fertiliser brands | 1.6K | 0.32% | 5 | | Sep 2026 | Fertiliser brands | — | — | — | | Oct 2025 | Lawn seed brands | 1.3K | 3% | 4 | | Nov 2025 | Lawn seed brands | 880 | 2.8% | 4 | | Dec 2025 | Lawn seed brands | 720 | 3% | 4 | | Jan 2026 | Lawn seed brands | 880 | 3% | 4 | | Feb 2026 | Lawn seed brands | 1.6K | 4.1% | 4 | | Mar 2026 | Lawn seed brands | 3.6K | 4.6% | 4 | | Apr 2026 | Lawn seed brands | 3.6K | 3.3% | 4 | | May 2026 | Lawn seed brands | 2.4K | 2% | 4 | | Jun 2026 | Lawn seed brands | 1.9K | 2.1% | 4 | | Jul 2026 | Lawn seed brands | 1.3K | 1.7% | 4 | | Aug 2026 | Lawn seed brands | 1.6K | 2.7% | 4 | | Sep 2026 | Lawn seed brands | — | — | — | ## How is Scotts measured? Brandwave collects information about searches that people make online using Scotts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scotts lawn” ## Which garden mulch brands compete with Scotts? - [Evergreen](/demand/global-en/brands/evergreen): Head-to-head: /demand/global-en/compare/evergreen-vs-scotts - [Westland](/demand/global-en/brands/westland): Head-to-head: /demand/global-en/compare/scotts-vs-westland - [Miracle-Gro](/demand/global-en/brands/miracle-gro): Head-to-head: /demand/global-en/compare/miracle-gro-vs-scotts - [Boughton](/demand/global-en/brands/boughton): Head-to-head: /demand/global-en/compare/boughton-vs-scotts - [Levington](/demand/global-en/brands/levington): Head-to-head: /demand/global-en/compare/levington-vs-scotts ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Scotts: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/scotts This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/scotts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.