--- title: "Scott: search popularity and Share of Search worldwide" description: "Scott is paper products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/scott" publisher: "Brandwave" --- # Scott: search popularity and Share of Search worldwide Scott is paper products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Scott - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tissue brands**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tissue brands | 5 | 2.2% | 6.6K | | Paper towel brands | 4 | 3.4% | 6.6K | - [Tissue brands](/demand/global-en/categories/tissue-brands) - [Paper towel brands](/demand/global-en/categories/paper-towel-brands) ## How has branded search demand for Scott changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Scott worldwide held steady at 6.6K. - Across the 11 months ending August 2026, Scott’s estimated Share of Search among tissue brands worldwide decreased from 3.1% to 2.2%. - Across the 11 months ending August 2026, Scott’s estimated Share of Search among tissue brands worldwide peaked at 3.1% in April 2026 and was lowest at 2% in November 2025. - Across the 11 months ending August 2026, Scott fell from 4th to 5th among tissue brands worldwide. - Across the 11 months ending August 2026, Scott’s estimated Share of Search among paper towel brands worldwide decreased from 4.6% to 3.4%. - Across the 11 months ending August 2026, Scott’s estimated Share of Search among paper towel brands worldwide peaked at 4.9% in April 2026 and was lowest at 2.9% in November 2025. ## How did search popularity change for tissue brands worldwide in August 2026? - In August 2026, Kirkland Signature gained estimated Share of Search among tissue brands worldwide, from 24.5% to 36.9%. - In August 2026, Kleenex lost estimated Share of Search among tissue brands worldwide, from 66.7% to 55.4%. - In August 2026, Andrex lost estimated Share of Search among tissue brands worldwide, from 4% to 3.3%. - In August 2026, Puffs rose from 5th to 4th among tissue brands worldwide. - In August 2026, Scott fell from 4th to 5th among tissue brands worldwide. ## How did search popularity change for paper towel brands worldwide in August 2026? - In August 2026, Kirkland Signature overtook Bounty to take the highest estimated Share of Search among paper towel brands worldwide, at 56.3%. - In August 2026, Bounty lost estimated Share of Search among paper towel brands worldwide, from 45.2% to 31%. - In August 2026, Brawny lost estimated Share of Search among paper towel brands worldwide, from 13.5% to 9.3%. - In August 2026, Scott lost estimated Share of Search among paper towel brands worldwide, from 4% to 3.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tissue brands | 6.6K | 3.1% | 4 | | Nov 2025 | Tissue brands | 5.4K | 2% | 5 | | Dec 2025 | Tissue brands | 5.4K | 2% | 5 | | Jan 2026 | Tissue brands | 6.6K | 2.5% | 5 | | Feb 2026 | Tissue brands | 6.6K | 2.8% | 5 | | Mar 2026 | Tissue brands | 6.6K | 2.1% | 5 | | Apr 2026 | Tissue brands | 6.6K | 3.1% | 4 | | May 2026 | Tissue brands | 5.4K | 2.5% | 4 | | Jun 2026 | Tissue brands | 5.4K | 2.6% | 4 | | Jul 2026 | Tissue brands | 5.4K | 2.7% | 4 | | Aug 2026 | Tissue brands | 6.6K | 2.2% | 5 | | Sep 2026 | Tissue brands | — | — | — | | Oct 2025 | Paper towel brands | 6.6K | 4.6% | 4 | | Nov 2025 | Paper towel brands | 5.4K | 2.9% | 4 | | Dec 2025 | Paper towel brands | 5.4K | 2.9% | 4 | | Jan 2026 | Paper towel brands | 6.6K | 4% | 4 | | Feb 2026 | Paper towel brands | 6.6K | 4.4% | 4 | | Mar 2026 | Paper towel brands | 6.6K | 3.1% | 4 | | Apr 2026 | Paper towel brands | 6.6K | 4.9% | 4 | | May 2026 | Paper towel brands | 5.4K | 4% | 4 | | Jun 2026 | Paper towel brands | 5.4K | 3.8% | 4 | | Jul 2026 | Paper towel brands | 5.4K | 4% | 4 | | Aug 2026 | Paper towel brands | 6.6K | 3.4% | 4 | | Sep 2026 | Paper towel brands | — | — | — | ## How is Scott measured? Brandwave collects information about searches that people make online using Scott’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scott paper towels” ## Which tissue brands compete with Scott? - [Kleenex](/demand/global-en/brands/kleenex): Head-to-head: /demand/global-en/compare/kleenex-vs-scott - [Kirkland Signature](/demand/global-en/brands/kirkland-signature): Head-to-head: /demand/global-en/compare/kirkland-signature-vs-scott - [Andrex](/demand/global-en/brands/andrex): Head-to-head: /demand/global-en/compare/andrex-vs-scott - [Puffs](/demand/global-en/brands/puffs): Head-to-head: /demand/global-en/compare/puffs-vs-scott ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Scott: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/scott This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/scott. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.