---
title: "Scott Sports: search popularity and Share of Search worldwide"
description: "Scott Sports is bicycle and winter sports gear maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/scott-sports"
publisher: "Brandwave"
---

# Scott Sports: search popularity and Share of Search worldwide

Scott Sports is bicycle and winter sports gear maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Scott Sports
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bicycle brands**: 5.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bicycle brands | 7 | 5.8% | 125K |

- [Bicycle brands](/demand/global-en/categories/bicycle-brands)

## How has branded search demand for Scott Sports changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Scott Sports worldwide rose from 109K to 125K.
- Across the 11 months ending August 2026, Scott Sports’ estimated Share of Search among bicycle brands worldwide peaked at 7.2% in November 2025 and was lowest at 5.4% in February 2026.

## How did search popularity change for bicycle brands worldwide in August 2026?

- In August 2026, Cube overtook Specialized to rank 4th among bicycle brands worldwide, at 11.4%.
- In August 2026, Trek gained estimated Share of Search among bicycle brands worldwide, from 18.4% to 20.8%.
- In August 2026, Merida lost estimated Share of Search among bicycle brands worldwide, from 33.7% to 31.1%.
- In August 2026, Cannondale lost estimated Share of Search among bicycle brands worldwide, from 15.1% to 13.9%.
- In August 2026, Specialized lost estimated Share of Search among bicycle brands worldwide, from 10.1% to 9.3%.
- In August 2026, Giant lost estimated Share of Search among bicycle brands worldwide, from 8.3% to 7.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bicycle brands | 109K | 6.1% | 7 |
| Nov 2025 | Bicycle brands | 109K | 7.2% | 7 |
| Dec 2025 | Bicycle brands | 88.8K | 6.3% | 7 |
| Jan 2026 | Bicycle brands | 88.8K | 5.6% | 7 |
| Feb 2026 | Bicycle brands | 88.8K | 5.4% | 7 |
| Mar 2026 | Bicycle brands | 128K | 6.2% | 7 |
| Apr 2026 | Bicycle brands | 125K | 5.7% | 7 |
| May 2026 | Bicycle brands | 125K | 5.5% | 7 |
| Jun 2026 | Bicycle brands | 125K | 6.7% | 7 |
| Jul 2026 | Bicycle brands | 125K | 6.2% | 7 |
| Aug 2026 | Bicycle brands | 125K | 5.8% | 7 |
| Sep 2026 | Bicycle brands | — | — | — |

## How is Scott Sports measured?

Brandwave collects information about searches that people make online using Scott Sports’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “scott bikes”
- “scott sports”

## Which bicycle brands compete with Scott Sports?

- [Merida](/demand/global-en/brands/merida)
- [Trek](/demand/global-en/brands/trek): Head-to-head: /demand/global-en/compare/scott-sports-vs-trek
- [Cannondale](/demand/global-en/brands/cannondale): Head-to-head: /demand/global-en/compare/cannondale-vs-scott-sports
- [Cube](/demand/global-en/brands/cube): Head-to-head: /demand/global-en/compare/cube-vs-scott-sports
- [Specialized](/demand/global-en/brands/specialized): Head-to-head: /demand/global-en/compare/scott-sports-vs-specialized
- [Giant](/demand/global-en/brands/giant): Head-to-head: /demand/global-en/compare/giant-vs-scott-sports

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Scott Sports: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/scott-sports

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/scott-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.