--- title: "Scotch-Brite: search popularity worldwide" description: "A 3M brand of scrub sponges and cleaning tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/scotch-brite" publisher: "Brandwave" --- # Scotch-Brite: search popularity worldwide A 3M brand of scrub sponges and cleaning tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Scotch-Brite - **Owned by**: 3M - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cleaning tool brands**: 20.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cleaning tool brands | 2 | 20.2% | 201K | - [Cleaning tool brands](/demand/global-en/categories/cleaning-tool-brands) ## Top cleaning tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Scotch-Brite was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Scotch-Brite is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | O-Cedar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rubbermaid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Libman | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bona | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Scotch-Brite | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Vileda | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Swiffer | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Brabantia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cleaning tool brands - Asked ChatGPT "Which cleaning tool brand should I buy?": 1. O-Cedar, 2. Rubbermaid, 3. Scotch-Brite - Asked ChatGPT "What are the best cleaning tool brands?": 1. OXO, 2. Rubbermaid, 3. Vileda, 4. Libman, 5. O-Cedar, 6. Scotch-Brite, 7. Swiffer, 8. Bona - Asked ChatGPT "What's the best cleaning tool brand for household cleaning?": 1. O-Cedar, 2. OXO, 3. Rubbermaid, 4. Scotch-Brite, 5. Libman - Searched Google, AI Overview "best cleaning tools": 1. OXO, 2. O-Cedar, 3. Swiffer - Searched Google, AI Overview "mop brand": 1. O-Cedar, 2. Bona, 3. Libman, 4. Swiffer, 5. Rubbermaid Not named in any answer: Brabantia and Oates. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Scotch-Brite changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Scotch-Brite worldwide rose from 165K to 201K. - Across the 12 months ending September 2026, Scotch-Brite’s share of searches among cleaning tool brands worldwide increased from 16.9% to 20.2%. - Across the 12 months ending September 2026, Scotch-Brite’s share of searches among cleaning tool brands worldwide peaked at 20.3% in August 2026 and was lowest at 16.5% in January 2026. - Across the 12 months ending September 2026, Scotch-Brite rose from 3rd to 2nd among cleaning tool brands worldwide. ## How did search popularity change for cleaning tool brands worldwide in September 2026? - In September 2026, Vileda gained share of searches among cleaning tool brands worldwide, from 16.7% to 20.2%. - In September 2026, Brabantia lost share of searches among cleaning tool brands worldwide, from 13.6% to 11.1%. - In September 2026, Rubbermaid lost share of searches among cleaning tool brands worldwide, from 6.1% to 5%. - OXO’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.1% in September 2026. - Bona’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026. - Estimated monthly branded searches for Oates worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cleaning tool brands | 165K | 16.9% | 3 | | Nov 2025 | Cleaning tool brands | 165K | 16.8% | 4 | | Dec 2025 | Cleaning tool brands | 165K | 17.8% | 3 | | Jan 2026 | Cleaning tool brands | 165K | 16.5% | 3 | | Feb 2026 | Cleaning tool brands | 165K | 17.9% | 3 | | Mar 2026 | Cleaning tool brands | 165K | 17.2% | 3 | | Apr 2026 | Cleaning tool brands | 165K | 18.5% | 2 | | May 2026 | Cleaning tool brands | 165K | 18.1% | 2 | | Jun 2026 | Cleaning tool brands | 165K | 19.4% | 2 | | Jul 2026 | Cleaning tool brands | 165K | 18.9% | 2 | | Aug 2026 | Cleaning tool brands | 201K | 20.3% | 2 | | Sep 2026 | Cleaning tool brands | 201K | 20.2% | 2 | ## How are Scotch-Brite’s branded searches counted? Brandwave collects information about searches that people make online using Scotch-Brite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scotch brite” ## Which cleaning tool brands compete with Scotch-Brite? - [Swiffer](/demand/global-en/brands/swiffer): Head-to-head: /demand/global-en/compare/scotch-brite-vs-swiffer - [Vileda](/demand/global-en/brands/vileda): Head-to-head: /demand/global-en/compare/scotch-brite-vs-vileda - [Brabantia](/demand/global-en/brands/brabantia): Head-to-head: /demand/global-en/compare/brabantia-vs-scotch-brite - [OXO](/demand/global-en/brands/oxo): Head-to-head: /demand/global-en/compare/oxo-vs-scotch-brite - [Rubbermaid](/demand/global-en/brands/rubbermaid): Head-to-head: /demand/global-en/compare/rubbermaid-vs-scotch-brite - [Bona](/demand/global-en/brands/bona) - [O-Cedar](/demand/global-en/brands/o-cedar) - [Oates](/demand/global-en/brands/oates) - [Libman](/demand/global-en/brands/libman) ## Who owns Scotch-Brite? Scotch-Brite is owned by 3M. Brandwave also tracks 3M Peltor, 3M, 3M Speedglas and Scotch, owned by the same company, worldwide. - [3M](/demand/global-en/companies/3m): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Scotch-Brite? Scotch-Brite is owned by 3M. Brandwave also tracks 3M Peltor, 3M, 3M Speedglas and Scotch, owned by the same company, worldwide. ## Cite this page Brandwave. "Scotch-Brite: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/scotch-brite This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/scotch-brite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.