--- title: "Scotch: search popularity worldwide" description: "Scotch is 3M's tape and laminator brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/scotch-brand" publisher: "Brandwave" --- # Scotch: search popularity worldwide Scotch is 3M's tape and laminator brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Scotch - **Owned by**: 3M - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among laminator brands**: 4.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laminator brands | 3 | 4.2% | 9.9K | - [Laminator brands](/demand/global-en/categories/laminator-brands) ## Top laminator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Scotch appeared in all five answers. Scotch is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scotch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fellowes | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | GBC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AmazonBasics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rexel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laminator brands - Asked ChatGPT "Which laminator brand should I buy?": 1. Scotch, 2. Fellowes, 3. GBC - Asked ChatGPT "What are the best laminator brands?": 1. Fellowes, 2. Scotch, 3. GBC - Asked ChatGPT "What's the best laminator brand for home office?": 1. Scotch, 2. Fellowes, 3. GBC - Searched Google, AI Overview "best laminator": 1. Scotch, 2. Fellowes - Searched Google, AI Overview "home laminator": 1. Scotch, 2. Fellowes Not named in any answer: AmazonBasics and Rexel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Scotch changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Scotch worldwide rose from 6.6K to 9.9K. - Across the 12 months ending September 2026, Scotch’s share of searches among laminator brands worldwide increased from 2.7% to 4.2%. - Across the 12 months ending September 2026, Scotch’s share of searches among laminator brands worldwide peaked at 5.1% in August 2026 and was lowest at 2.3% in January 2026. - Across the 12 months ending September 2026, Scotch rose from 4th to 3rd among laminator brands worldwide. ## How did search popularity change for laminator brands worldwide in September 2026? - In September 2026, GBC gained share of searches among laminator brands worldwide, from 85.1% to 85.7%. - In September 2026, Scotch lost share of searches among laminator brands worldwide, from 5.1% to 4.2%. - Estimated monthly branded searches for AmazonBasics worldwide fell 81.9% over 12 measured months, from 15K to 2.7K in September 2026. - Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laminator brands | 6.6K | 2.7% | 4 | | Nov 2025 | Laminator brands | 6.6K | 2.8% | 3 | | Dec 2025 | Laminator brands | 6.6K | 2.4% | 3 | | Jan 2026 | Laminator brands | 6.6K | 2.3% | 3 | | Feb 2026 | Laminator brands | 6.6K | 2.8% | 3 | | Mar 2026 | Laminator brands | 6.6K | 2.4% | 3 | | Apr 2026 | Laminator brands | 8.1K | 3.5% | 3 | | May 2026 | Laminator brands | 9.9K | 4.2% | 3 | | Jun 2026 | Laminator brands | 6.6K | 3.4% | 3 | | Jul 2026 | Laminator brands | 6.6K | 3.4% | 3 | | Aug 2026 | Laminator brands | 12.1K | 5.1% | 3 | | Sep 2026 | Laminator brands | 9.9K | 4.2% | 3 | ## How are Scotch’s branded searches counted? Brandwave collects information about searches that people make online using Scotch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scotch laminator” ## Which laminator brands compete with Scotch? - [GBC](/demand/global-en/brands/gbc): Head-to-head: /demand/global-en/compare/gbc-vs-scotch-brand - [Fellowes](/demand/global-en/brands/fellowes): Head-to-head: /demand/global-en/compare/fellowes-vs-scotch-brand - [AmazonBasics](/demand/global-en/brands/amazonbasics): Head-to-head: /demand/global-en/compare/amazonbasics-vs-scotch-brand - [Rexel](/demand/global-en/brands/rexel): Head-to-head: /demand/global-en/compare/rexel-vs-scotch-brand ## Who owns Scotch? Scotch is owned by 3M. Brandwave also tracks 3M Peltor, 3M, 3M Speedglas and Scotch-Brite, owned by the same company, worldwide. - [3M](/demand/global-en/companies/3m): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Scotch? Scotch is owned by 3M. Brandwave also tracks 3M Peltor, 3M, 3M Speedglas and Scotch-Brite, owned by the same company, worldwide. ## Cite this page Brandwave. "Scotch: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/scotch-brand This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/scotch-brand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.