--- title: "Schwinn: search popularity worldwide" description: "Exercise bikes and ellipticals sold under the Schwinn name. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/schwinn-fitness" publisher: "Brandwave" --- # Schwinn: search popularity worldwide Exercise bikes and ellipticals sold under the Schwinn name. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Schwinn - **Owned by**: Johnson Health Tech - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among elliptical machine brands**: 0.58% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Elliptical machine brands | 7 | 0.58% | 9.5K | | Recumbent bike brands | 6 | 0.59% | 9.5K | | Exercise bike brands | 6 | 0.76% | 9.5K | | Stationary bike brands | 5 | 0.9% | 9.5K | - [Elliptical machine brands](/demand/global-en/categories/elliptical-machine-brands) - [Recumbent bike brands](/demand/global-en/categories/recumbent-bike-brands) - [Exercise bike brands](/demand/global-en/categories/exercise-bike-brands) - [Stationary bike brands](/demand/global-en/categories/stationary-bike-brands) ## Top elliptical machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Schwinn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Schwinn is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NordicTrack | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sole Fitness | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Schwinn | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Precor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Horizon Fitness | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Life Fitness | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bowflex | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Peloton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about elliptical machine brands - Asked ChatGPT "Which elliptical machine brand should I buy?": 1. Sole Fitness, 2. NordicTrack, 3. Schwinn, 4. Precor, 5. Horizon Fitness - Asked ChatGPT "What are the best elliptical machine brands?": 1. Sole Fitness, 2. NordicTrack, 3. Precor, 4. Life Fitness, 5. Horizon Fitness, 6. Schwinn - Asked ChatGPT "What's the best elliptical machine brand for home cardio?": 1. Sole Fitness, 2. NordicTrack, 3. Schwinn - Searched Google, AI Overview "best elliptical machine": 1. NordicTrack, 2. Schwinn, 3. Bowflex - Searched Google, AI Overview "home elliptical machine": named none of the brands we track Not named in any answer: Peloton. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Schwinn changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Schwinn worldwide rose from 9K to 9.5K. - Across the 12 months ending September 2026, Schwinn’s share of searches among elliptical machine brands worldwide held steady, from 0.41% to 0.58%. - Across the 12 months ending September 2026, Schwinn’s share of searches among recumbent bike brands worldwide held steady, from 0.42% to 0.59%. - Across the 12 months ending September 2026, Schwinn’s share of searches among exercise bike brands worldwide held steady, from 0.53% to 0.76%. - Across the 12 months ending September 2026, Schwinn’s share of searches among stationary bike brands worldwide held steady, from 0.6% to 0.9%. ## How did search popularity change for elliptical machine brands worldwide in September 2026? - In September 2026, Peloton gained share of searches among elliptical machine brands worldwide, from 46.4% to 48.1%. - In September 2026, Life Fitness gained share of searches among elliptical machine brands worldwide, from 32.4% to 33.6%. - In September 2026, NordicTrack lost share of searches among elliptical machine brands worldwide, from 12.3% to 9.4%. - Bowflex’s share of searches among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.1% to 5.5% in September 2026. - Estimated monthly branded searches for Precor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026. ## How did search popularity change for recumbent bike brands worldwide in September 2026? - In September 2026, Peloton gained share of searches among recumbent bike brands worldwide, from 47.3% to 49.2%. - In September 2026, Life Fitness gained share of searches among recumbent bike brands worldwide, from 33.1% to 34.3%. - In September 2026, NordicTrack lost share of searches among recumbent bike brands worldwide, from 12.5% to 9.6%. - Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026. ## How did search popularity change for exercise bike brands worldwide in September 2026? - In September 2026, Technogym gained share of searches among exercise bike brands worldwide, from 17% to 20.8%. - In September 2026, Peloton gained share of searches among exercise bike brands worldwide, from 61.9% to 62.8%. - In September 2026, NordicTrack lost share of searches among exercise bike brands worldwide, from 16.4% to 12.3%. - Estimated monthly branded searches for YOSUDA worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. - Estimated monthly branded searches for Echelon worldwide fell 24.2% over 12 measured months, from 17.8K to 13.5K in September 2026. - Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026. ## How did search popularity change for stationary bike brands worldwide in September 2026? - In September 2026, Peloton gained share of searches among stationary bike brands worldwide, from 70.3% to 74.3%. - In September 2026, NordicTrack lost share of searches among stationary bike brands worldwide, from 18.6% to 14.5%. - Bowflex’s share of searches among stationary bike brands worldwide has gained ground for 3 months in a row, from 6.8% to 8.5% in September 2026. - Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Elliptical machine brands | 9K | 0.41% | 7 | | Nov 2025 | Elliptical machine brands | 11K | 0.47% | 7 | | Dec 2025 | Elliptical machine brands | 12.8K | 0.54% | 7 | | Jan 2026 | Elliptical machine brands | 16.5K | 0.59% | 7 | | Feb 2026 | Elliptical machine brands | 11K | 0.53% | 7 | | Mar 2026 | Elliptical machine brands | 14.3K | 0.71% | 7 | | Apr 2026 | Elliptical machine brands | 11K | 0.56% | 7 | | May 2026 | Elliptical machine brands | 12.3K | 0.63% | 7 | | Jun 2026 | Elliptical machine brands | 10.5K | 0.59% | 7 | | Jul 2026 | Elliptical machine brands | 12.8K | 0.7% | 7 | | Aug 2026 | Elliptical machine brands | 11K | 0.65% | 7 | | Sep 2026 | Elliptical machine brands | 9.5K | 0.58% | 7 | | Oct 2025 | Recumbent bike brands | 9K | 0.42% | 6 | | Nov 2025 | Recumbent bike brands | 11K | 0.48% | 6 | | Dec 2025 | Recumbent bike brands | 12.8K | 0.55% | 6 | | Jan 2026 | Recumbent bike brands | 16.5K | 0.61% | 6 | | Feb 2026 | Recumbent bike brands | 11K | 0.54% | 6 | | Mar 2026 | Recumbent bike brands | 14.3K | 0.72% | 6 | | Apr 2026 | Recumbent bike brands | 11K | 0.57% | 6 | | May 2026 | Recumbent bike brands | 12.3K | 0.64% | 6 | | Jun 2026 | Recumbent bike brands | 10.5K | 0.59% | 6 | | Jul 2026 | Recumbent bike brands | 12.8K | 0.71% | 6 | | Aug 2026 | Recumbent bike brands | 11K | 0.66% | 6 | | Sep 2026 | Recumbent bike brands | 9.5K | 0.59% | 6 | | Oct 2025 | Exercise bike brands | 9K | 0.53% | 6 | | Nov 2025 | Exercise bike brands | 11K | 0.61% | 6 | | Dec 2025 | Exercise bike brands | 12.8K | 0.71% | 6 | | Jan 2026 | Exercise bike brands | 16.5K | 0.85% | 6 | | Feb 2026 | Exercise bike brands | 11K | 0.73% | 6 | | Mar 2026 | Exercise bike brands | 14.3K | 0.94% | 6 | | Apr 2026 | Exercise bike brands | 11K | 0.76% | 7 | | May 2026 | Exercise bike brands | 12.3K | 0.88% | 6 | | Jun 2026 | Exercise bike brands | 10.5K | 0.84% | 6 | | Jul 2026 | Exercise bike brands | 12.8K | 1% | 5 | | Aug 2026 | Exercise bike brands | 11K | 0.86% | 6 | | Sep 2026 | Exercise bike brands | 9.5K | 0.76% | 6 | | Oct 2025 | Stationary bike brands | 9K | 0.6% | 5 | | Nov 2025 | Stationary bike brands | 11K | 0.67% | 5 | | Dec 2025 | Stationary bike brands | 12.8K | 0.76% | 5 | | Jan 2026 | Stationary bike brands | 16.5K | 0.95% | 5 | | Feb 2026 | Stationary bike brands | 11K | 0.81% | 5 | | Mar 2026 | Stationary bike brands | 14.3K | 1.1% | 5 | | Apr 2026 | Stationary bike brands | 11K | 0.88% | 5 | | May 2026 | Stationary bike brands | 12.3K | 0.99% | 5 | | Jun 2026 | Stationary bike brands | 10.5K | 0.97% | 5 | | Jul 2026 | Stationary bike brands | 12.8K | 1.1% | 5 | | Aug 2026 | Stationary bike brands | 11K | 0.98% | 5 | | Sep 2026 | Stationary bike brands | 9.5K | 0.9% | 5 | ## How are Schwinn’s branded searches counted? Brandwave collects information about searches that people make online using Schwinn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “schwinn elliptical” - “schwinn exercise bike” ## Which elliptical machine brands compete with Schwinn? - [Peloton](/demand/global-en/brands/peloton) - [Life Fitness](/demand/global-en/brands/life-fitness) - [NordicTrack](/demand/global-en/brands/nordictrack): Head-to-head: /demand/global-en/compare/nordictrack-vs-schwinn-fitness - [Bowflex](/demand/global-en/brands/bowflex): Head-to-head: /demand/global-en/compare/bowflex-vs-schwinn-fitness - [Sole Fitness](/demand/global-en/brands/sole-fitness): Head-to-head: /demand/global-en/compare/schwinn-fitness-vs-sole-fitness - [Precor](/demand/global-en/brands/precor): Head-to-head: /demand/global-en/compare/precor-vs-schwinn-fitness - [Horizon Fitness](/demand/global-en/brands/horizon-fitness): Head-to-head: /demand/global-en/compare/horizon-fitness-vs-schwinn-fitness ## Who owns Schwinn? Schwinn is owned by Johnson Health Tech. Brandwave also tracks Horizon Fitness, owned by the same company, worldwide. - [Johnson Health Tech](/demand/global-en/companies/johnson-health-tech): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Schwinn? Schwinn is owned by Johnson Health Tech. Brandwave also tracks Horizon Fitness, owned by the same company, worldwide. ## Cite this page Brandwave. "Schwinn: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/schwinn-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/schwinn-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.