--- title: "Schwarzkopf: search popularity worldwide" description: "Schwarzkopf makes hair colour sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/schwarzkopf" publisher: "Brandwave" --- # Schwarzkopf: search popularity worldwide Schwarzkopf makes hair colour sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Schwarzkopf - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hair colour**: 0.56% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair colour | 5 | 0.56% | 9.9K | | Hair dye brands | 5 | 0.56% | 9.9K | | Hair sprays | 5 | 2% | 9.9K | - [Hair colour](/demand/global-en/categories/hair-colour) - [Hair dye brands](/demand/global-en/categories/hair-dye-brands) - [Hair sprays](/demand/global-en/categories/hair-sprays) ## How has branded search demand for Schwarzkopf changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Schwarzkopf worldwide held steady at 9.9K. - Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour worldwide held steady, from 0.48% to 0.56%. - Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair dye brands worldwide held steady, from 0.49% to 0.56%. - Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair sprays worldwide peaked at 3% in July 2026 and was lowest at 1.6% in January 2026. - Across the 11 months ending August 2026, Schwarzkopf fell from 4th to 5th among hair sprays worldwide. ## How did search popularity change for hair colour worldwide in August 2026? - In August 2026, Clairol rose from 6th to 4th among hair colour worldwide. - In August 2026, Schwarzkopf fell from 4th to 5th among hair colour worldwide. - In August 2026, Wella fell from 5th to 6th among hair colour worldwide. - Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for hair dye brands worldwide in August 2026? - In August 2026, Clairol rose from 5th to 4th among hair dye brands worldwide. - In August 2026, Schwarzkopf fell from 4th to 5th among hair dye brands worldwide. - Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for hair sprays worldwide in August 2026? - In August 2026, Schwarzkopf lost estimated Share of Search among hair sprays worldwide, from 3% to 2%. - In August 2026, Got2b rose from 5th to 4th among hair sprays worldwide. - In August 2026, VO5 rose from 4th to 3rd among hair sprays worldwide. - Estimated monthly branded searches for Elnett worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair colour | 9.9K | 0.48% | 5 | | Nov 2025 | Hair colour | 8.1K | 0.42% | 6 | | Dec 2025 | Hair colour | 8.1K | 0.42% | 6 | | Jan 2026 | Hair colour | 8.1K | 0.42% | 6 | | Feb 2026 | Hair colour | 9.9K | 0.52% | 6 | | Mar 2026 | Hair colour | 12.1K | 0.6% | 4 | | Apr 2026 | Hair colour | 9.9K | 0.49% | 5 | | May 2026 | Hair colour | 9.9K | 0.5% | 4 | | Jun 2026 | Hair colour | 12.1K | 0.69% | 4 | | Jul 2026 | Hair colour | 14.8K | 0.83% | 4 | | Aug 2026 | Hair colour | 9.9K | 0.56% | 5 | | Sep 2026 | Hair colour | — | — | — | | Oct 2025 | Hair dye brands | 9.9K | 0.49% | 5 | | Nov 2025 | Hair dye brands | 8.1K | 0.42% | 5 | | Dec 2025 | Hair dye brands | 8.1K | 0.42% | 5 | | Jan 2026 | Hair dye brands | 8.1K | 0.42% | 5 | | Feb 2026 | Hair dye brands | 9.9K | 0.52% | 5 | | Mar 2026 | Hair dye brands | 12.1K | 0.61% | 4 | | Apr 2026 | Hair dye brands | 9.9K | 0.5% | 5 | | May 2026 | Hair dye brands | 9.9K | 0.5% | 4 | | Jun 2026 | Hair dye brands | 12.1K | 0.7% | 4 | | Jul 2026 | Hair dye brands | 14.8K | 0.83% | 4 | | Aug 2026 | Hair dye brands | 9.9K | 0.56% | 5 | | Sep 2026 | Hair dye brands | — | — | — | | Oct 2025 | Hair sprays | 9.9K | 2.1% | 4 | | Nov 2025 | Hair sprays | 8.1K | 1.7% | 4 | | Dec 2025 | Hair sprays | 8.1K | 1.7% | 4 | | Jan 2026 | Hair sprays | 8.1K | 1.6% | 5 | | Feb 2026 | Hair sprays | 9.9K | 2.2% | 4 | | Mar 2026 | Hair sprays | 12.1K | 2.5% | 4 | | Apr 2026 | Hair sprays | 9.9K | 2% | 5 | | May 2026 | Hair sprays | 9.9K | 2% | 5 | | Jun 2026 | Hair sprays | 12.1K | 2.5% | 4 | | Jul 2026 | Hair sprays | 14.8K | 3% | 3 | | Aug 2026 | Hair sprays | 9.9K | 2% | 5 | | Sep 2026 | Hair sprays | — | — | — | ## How is Schwarzkopf measured? Brandwave collects information about searches that people make online using Schwarzkopf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “schwarzkopf live” ## Which hair colour compete with Schwarzkopf? - [L'Oreal](/demand/global-en/brands/l-oreal): Head-to-head: /demand/global-en/compare/l-oreal-vs-schwarzkopf - [Garnier](/demand/global-en/brands/garnier): Head-to-head: /demand/global-en/compare/garnier-vs-schwarzkopf - [Revlon](/demand/global-en/brands/revlon): Head-to-head: /demand/global-en/compare/revlon-vs-schwarzkopf - [Clairol](/demand/global-en/brands/clairol): Head-to-head: /demand/global-en/compare/clairol-vs-schwarzkopf - [Wella](/demand/global-en/brands/wella): Head-to-head: /demand/global-en/compare/schwarzkopf-vs-wella ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Schwarzkopf: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/schwarzkopf This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/schwarzkopf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.