---
title: "Schott: search popularity and Share of Search worldwide"
description: "Schott is a leather jacket brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/schott"
publisher: "Brandwave"
---

# Schott: search popularity and Share of Search worldwide

Schott is a leather jacket brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Schott
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among leather jacket brands**: 5.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Leather jacket brands | 4 | 5.3% | 74K |

- [Leather jacket brands](/demand/global-en/categories/leather-jacket-brands)

## How has branded search demand for Schott changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Schott worldwide fell from 165K to 74K.
- Across the 11 months ending August 2026, Schott’s estimated Share of Search among leather jacket brands worldwide decreased from 10.1% to 5.3%.
- Across the 11 months ending August 2026, Schott’s estimated Share of Search among leather jacket brands worldwide peaked at 11.3% in November 2025 and was lowest at 5.3% in August 2026.

## How did search popularity change for leather jacket brands worldwide in August 2026?

- In August 2026, Belstaff overtook Schott to rank 3rd among leather jacket brands worldwide, at 5.3%.
- In August 2026, Saint Laurent lost estimated Share of Search among leather jacket brands worldwide, from 72.5% to 71.8%.
- Schott’s estimated Share of Search among leather jacket brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.3% in August 2026.
- Estimated monthly branded searches for AllSaints worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Leather jacket brands | 165K | 10.1% | 4 |
| Nov 2025 | Leather jacket brands | 201K | 11.3% | 4 |
| Dec 2025 | Leather jacket brands | 165K | 8.7% | 4 |
| Jan 2026 | Leather jacket brands | 165K | 10.6% | 3 |
| Feb 2026 | Leather jacket brands | 110K | 8.8% | 4 |
| Mar 2026 | Leather jacket brands | 110K | 7.5% | 4 |
| Apr 2026 | Leather jacket brands | 90.5K | 6.3% | 4 |
| May 2026 | Leather jacket brands | 90.5K | 6.3% | 4 |
| Jun 2026 | Leather jacket brands | 74K | 6% | 4 |
| Jul 2026 | Leather jacket brands | 74K | 5.3% | 3 |
| Aug 2026 | Leather jacket brands | 74K | 5.3% | 4 |
| Sep 2026 | Leather jacket brands | — | — | — |

## How is Schott measured?

Brandwave collects information about searches that people make online using Schott’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “schott”

## Which leather jacket brands compete with Schott?

- [Saint Laurent](/demand/global-en/brands/saint-laurent): Head-to-head: /demand/global-en/compare/saint-laurent-vs-schott
- [AllSaints](/demand/global-en/brands/allsaints): Head-to-head: /demand/global-en/compare/allsaints-vs-schott
- [Belstaff](/demand/global-en/brands/belstaff): Head-to-head: /demand/global-en/compare/belstaff-vs-schott
- [Acne Studios](/demand/global-en/brands/acne-studios)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Schott: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/schott

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/schott. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.