--- title: "Schleich: search popularity worldwide" description: "A German maker of animal and farm figurines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/schleich" publisher: "Brandwave" --- # Schleich: search popularity worldwide A German maker of animal and farm figurines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Schleich - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among farm animals brands**: 16.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Farm animals brands | 3 | 16.8% | 246K | - [Farm animals brands](/demand/global-en/categories/farm-animals-brands) ## Top farm animals brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Schleich appeared in all five answers. Schleich is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schleich | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Safari Ltd | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Melissa & Doug | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Playmobil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher-Price | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about farm animals brands - Asked ChatGPT "Which farm animals brand should I buy?": 1. Schleich, 2. Fisher-Price - Asked ChatGPT "What are the best farm animals brands?": 1. Schleich, 2. Safari Ltd - Asked ChatGPT "What's the best farm animals brand for a child?": 1. Schleich, 2. Melissa & Doug - Searched Google, AI Overview "farm animal toys": 1. Safari Ltd, 2. Schleich - Searched Google, AI Overview "farm animal figures": 1. Safari Ltd, 2. Schleich Not named in any answer: Playmobil. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Schleich changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Schleich worldwide fell from 368K to 246K. - Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands worldwide decreased from 20.3% to 16.8%. - Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands worldwide peaked at 20.3% in October 2025 and was lowest at 16.5% in May 2026. - Across the 12 months ending September 2026, Schleich fell from 2nd to 3rd among farm animals brands worldwide. ## How did search popularity change for farm animals brands worldwide in September 2026? - Melissa & Doug’s share of searches among farm animals brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.3% in September 2026. - Estimated monthly branded searches for Schleich worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. - Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for Playmobil worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Farm animals brands | 368K | 20.3% | 2 | | Nov 2025 | Farm animals brands | 550K | 19.9% | 2 | | Dec 2025 | Farm animals brands | 450K | 17.2% | 3 | | Jan 2026 | Farm animals brands | 246K | 16.5% | 3 | | Feb 2026 | Farm animals brands | 246K | 17.9% | 2 | | Mar 2026 | Farm animals brands | 246K | 17.1% | 3 | | Apr 2026 | Farm animals brands | 246K | 17.4% | 3 | | May 2026 | Farm animals brands | 201K | 16.5% | 3 | | Jun 2026 | Farm animals brands | 201K | 17.1% | 3 | | Jul 2026 | Farm animals brands | 246K | 19.1% | 3 | | Aug 2026 | Farm animals brands | 246K | 16.8% | 3 | | Sep 2026 | Farm animals brands | 246K | 16.8% | 3 | ## How are Schleich’s branded searches counted? Brandwave collects information about searches that people make online using Schleich’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “schleich” ## Which farm animals brands compete with Schleich? - [Playmobil](/demand/global-en/brands/playmobil): Head-to-head: /demand/global-en/compare/playmobil-vs-schleich - [Fisher-Price](/demand/global-en/brands/fisher-price): Head-to-head: /demand/global-en/compare/fisher-price-vs-schleich - [Melissa & Doug](/demand/global-en/brands/melissa-and-doug): Head-to-head: /demand/global-en/compare/melissa-and-doug-vs-schleich - [Safari Ltd](/demand/global-en/brands/safari-ltd): Head-to-head: /demand/global-en/compare/safari-ltd-vs-schleich ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Schleich: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/schleich This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/schleich. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.