--- title: "ScentLok: search popularity worldwide" description: "An American maker of hunting clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/scentlok" publisher: "Brandwave" --- # ScentLok: search popularity worldwide An American maker of hunting clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ScentLok - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among camo hunting clothing brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Camo hunting clothing brands | 6 | 1.9% | 14.8K | - [Camo hunting clothing brands](/demand/global-en/categories/camo-hunting-clothing-brands) ## Top camo hunting clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, ScentLok was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ScentLok is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | First Lite | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sitka | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Kuiu | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | ScentLok | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Swazi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stoney Creek | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ridgeline | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hunters Element | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about camo hunting clothing brands - Asked ChatGPT "Which camo hunting clothing brand should I buy?": 1. Sitka, 2. First Lite, 3. Kuiu - Asked ChatGPT "What are the best camo hunting clothing brands?": 1. Sitka, 2. First Lite, 3. Kuiu, 4. ScentLok - Asked ChatGPT "What's the best camo hunting clothing brand for quiet field hunting?": 1. First Lite, 2. Sitka, 3. Kuiu, 4. ScentLok - Searched Google, AI Overview "best hunting camo": 1. First Lite, 2. Kuiu Not named in any answer: Swazi, Stoney Creek, Ridgeline and Hunters Element. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for ScentLok changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ScentLok worldwide fell from 22.2K to 14.8K. - Across the 12 months ending September 2026, ScentLok’s share of searches among camo hunting clothing brands worldwide peaked at 3.2% in November 2025 and was lowest at 0.6% in March 2026. ## How did search popularity change for camo hunting clothing brands worldwide in September 2026? - In September 2026, Kuiu gained share of searches among camo hunting clothing brands worldwide, from 40.2% to 46.6%. - In September 2026, Ridgeline gained share of searches among camo hunting clothing brands worldwide, from 6.6% to 7.7%. - In September 2026, First Lite lost share of searches among camo hunting clothing brands worldwide, from 14.7% to 11.5%. - In September 2026, Stoney Creek lost share of searches among camo hunting clothing brands worldwide, from 12.1% to 9.4%. - In September 2026, Swazi lost share of searches among camo hunting clothing brands worldwide, from 22% to 20.9%. - In September 2026, Hunters Element lost share of searches among camo hunting clothing brands worldwide, from 2% to 1.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Camo hunting clothing brands | 22.2K | 2.3% | 6 | | Nov 2025 | Camo hunting clothing brands | 33.1K | 3.2% | 6 | | Dec 2025 | Camo hunting clothing brands | 18.1K | 2.2% | 6 | | Jan 2026 | Camo hunting clothing brands | 8.1K | 1.3% | 8 | | Feb 2026 | Camo hunting clothing brands | 5.4K | 1% | 7 | | Mar 2026 | Camo hunting clothing brands | 4.4K | 0.6% | 8 | | Apr 2026 | Camo hunting clothing brands | 3.6K | 0.64% | 8 | | May 2026 | Camo hunting clothing brands | 4.4K | 0.71% | 7 | | Jun 2026 | Camo hunting clothing brands | 4.4K | 0.83% | 7 | | Jul 2026 | Camo hunting clothing brands | 6.6K | 1.1% | 7 | | Aug 2026 | Camo hunting clothing brands | 12.1K | 1.6% | 7 | | Sep 2026 | Camo hunting clothing brands | 14.8K | 1.9% | 6 | ## How are ScentLok’s branded searches counted? Brandwave collects information about searches that people make online using ScentLok’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scentlok” ## Which camo hunting clothing brands compete with ScentLok? - [Kuiu](/demand/global-en/brands/kuiu) - [Swazi](/demand/global-en/brands/swazi) - [First Lite](/demand/global-en/brands/first-lite): Head-to-head: /demand/global-en/compare/first-lite-vs-scentlok - [Stoney Creek](/demand/global-en/brands/stoney-creek): Head-to-head: /demand/global-en/compare/scentlok-vs-stoney-creek - [Ridgeline](/demand/global-en/brands/ridgeline): Head-to-head: /demand/global-en/compare/ridgeline-vs-scentlok - [Hunters Element](/demand/global-en/brands/hunters-element): Head-to-head: /demand/global-en/compare/hunters-element-vs-scentlok - [Sitka](/demand/global-en/brands/sitka): Head-to-head: /demand/global-en/compare/scentlok-vs-sitka ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ScentLok: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/scentlok This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/scentlok. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.