---
title: "Scalextric: search popularity and Share of Search worldwide"
description: "Scalextric is a slot car brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/scalextric"
publisher: "Brandwave"
---

# Scalextric: search popularity and Share of Search worldwide

Scalextric is a slot car brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Scalextric
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among slot car brands**: 74%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Slot car brands | 1 | 74% | 74K |

- [Slot car brands](/demand/global-en/categories/slot-car-brands)

## How has branded search demand for Scalextric changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Scalextric worldwide fell from 110K to 74K.
- Across the 11 months ending August 2026, Scalextric’s estimated Share of Search among slot car brands worldwide decreased from 81.4% to 74%.
- Across the 11 months ending August 2026, Scalextric’s estimated Share of Search among slot car brands worldwide peaked at 89.4% in December 2025 and was lowest at 72.1% in June 2026.

## How did search popularity change for slot car brands worldwide in August 2026?

- In August 2026, Scalextric gained estimated Share of Search among slot car brands worldwide, from 72.4% to 74%.
- In August 2026, Carrera lost estimated Share of Search among slot car brands worldwide, from 14.5% to 12.1%.
- Estimated monthly branded searches for Ninco worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
- Estimated monthly branded searches for Slot.it worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Slot car brands | 110K | 81.4% | 1 |
| Nov 2025 | Slot car brands | 165K | 86.6% | 1 |
| Dec 2025 | Slot car brands | 246K | 89.4% | 1 |
| Jan 2026 | Slot car brands | 135K | 82.6% | 1 |
| Feb 2026 | Slot car brands | 90.5K | 80.2% | 1 |
| Mar 2026 | Slot car brands | 90.5K | 77.4% | 1 |
| Apr 2026 | Slot car brands | 74K | 75.7% | 1 |
| May 2026 | Slot car brands | 74K | 74.4% | 1 |
| Jun 2026 | Slot car brands | 60.5K | 72.1% | 1 |
| Jul 2026 | Slot car brands | 60.5K | 72.4% | 1 |
| Aug 2026 | Slot car brands | 74K | 74% | 1 |
| Sep 2026 | Slot car brands | — | — | — |

## How is Scalextric measured?

Brandwave collects information about searches that people make online using Scalextric’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “scalextric”

## Which slot car brands compete with Scalextric?

- [Carrera](/demand/global-en/brands/carrera): Head-to-head: /demand/global-en/compare/carrera-vs-scalextric
- [Pioneer](/demand/global-en/brands/pioneer): Head-to-head: /demand/global-en/compare/pioneer-vs-scalextric
- [Slot.it](/demand/global-en/brands/slot-it): Head-to-head: /demand/global-en/compare/scalextric-vs-slot-it
- [Ninco](/demand/global-en/brands/ninco): Head-to-head: /demand/global-en/compare/ninco-vs-scalextric

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Scalextric: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/scalextric

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/scalextric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.