---
title: "Scale AI: search popularity and Share of Search worldwide"
description: "Scale AI is a data labelling platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/scale-ai"
publisher: "Brandwave"
---

# Scale AI: search popularity and Share of Search worldwide

Scale AI is a data labelling platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Scale AI
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among data labelling platforms**: 9.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Data labelling platforms | 2 | 9.3% | 110K |

- [Data labelling platforms](/demand/global-en/categories/data-labelling-platforms)

## How has branded search demand for Scale AI changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Scale AI worldwide fell from 165K to 110K.
- Across the 11 months ending August 2026, Scale AI’s estimated Share of Search among data labelling platforms worldwide decreased from 11.5% to 9.3%.

## How did search popularity change for data labelling platforms worldwide in August 2026?

- In August 2026, Snorkel gained estimated Share of Search among data labelling platforms worldwide, from 1.9% to 2.8%.
- Scale AI’s estimated Share of Search among data labelling platforms worldwide has lost ground for 3 months in a row, from 11.4% to 9.3% in August 2026.
- In August 2026, Labelbox rose from 5th to 4th among data labelling platforms worldwide.
- In August 2026, SuperAnnotate fell from 4th to 5th among data labelling platforms worldwide.
- Estimated monthly branded searches for Appen worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Data labelling platforms | 165K | 11.5% | 2 |
| Nov 2025 | Data labelling platforms | 135K | 9.6% | 2 |
| Dec 2025 | Data labelling platforms | 135K | 11.4% | 2 |
| Jan 2026 | Data labelling platforms | 135K | 9.6% | 2 |
| Feb 2026 | Data labelling platforms | 110K | 9.4% | 2 |
| Mar 2026 | Data labelling platforms | 135K | 9.5% | 2 |
| Apr 2026 | Data labelling platforms | 135K | 9.5% | 2 |
| May 2026 | Data labelling platforms | 165K | 11.4% | 2 |
| Jun 2026 | Data labelling platforms | 135K | 11.3% | 2 |
| Jul 2026 | Data labelling platforms | 110K | 9.4% | 2 |
| Aug 2026 | Data labelling platforms | 110K | 9.3% | 2 |
| Sep 2026 | Data labelling platforms | — | — | — |

## How is Scale AI measured?

Brandwave collects information about searches that people make online using Scale AI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “scale ai”

## Which data labelling platforms compete with Scale AI?

- [Appen](/demand/global-en/brands/appen): Head-to-head: /demand/global-en/compare/appen-vs-scale-ai
- [Snorkel](/demand/global-en/brands/snorkel): Head-to-head: /demand/global-en/compare/scale-ai-vs-snorkel
- [Labelbox](/demand/global-en/brands/labelbox): Head-to-head: /demand/global-en/compare/labelbox-vs-scale-ai
- [SuperAnnotate](/demand/global-en/brands/superannotate): Head-to-head: /demand/global-en/compare/scale-ai-vs-superannotate

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Scale AI: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/scale-ai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/scale-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.