---
title: "SAXX: search popularity worldwide"
description: "SAXX is an underwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/saxx"
publisher: "Brandwave"
---

# SAXX: search popularity worldwide

SAXX is an underwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SAXX
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among men's underwear brands**: 17.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Men's underwear brands | 3 | 17.4% | 90.5K |

- [Men's underwear brands](/demand/global-en/categories/mens-underwear-brands)

## How has branded search demand for SAXX changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for SAXX worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, SAXX’s estimated Share of Search among men's underwear brands worldwide decreased from 18.4% to 17.4%.
- Across the 12 months ending September 2026, SAXX’s estimated Share of Search among men's underwear brands worldwide peaked at 23.4% in December 2025 and was lowest at 8% in August 2026.
- Across the 12 months ending September 2026, SAXX fell from 2nd to 3rd among men's underwear brands worldwide.

## How did search popularity change for men's underwear brands worldwide in September 2026?

- In September 2026, Jockey overtook Tommy John to become the leader among men's underwear brands worldwide, with 47.2% estimated Share of Search.
- In September 2026, Step One overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 17.7% estimated Share of Search.
- In September 2026, SAXX overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 17.4% estimated Share of Search.
- In September 2026, Bonds gained estimated Share of Search among men's underwear brands worldwide, from 1.6% to 3.5%.
- In September 2026, Tommy John lost estimated Share of Search among men's underwear brands worldwide, from 59.2% to 14.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Men's underwear brands | 90.5K | 18.4% | 2 |
| Nov 2025 | Men's underwear brands | 135K | 18.9% | 4 |
| Dec 2025 | Men's underwear brands | 135K | 23.4% | 2 |
| Jan 2026 | Men's underwear brands | 110K | 23.2% | 2 |
| Feb 2026 | Men's underwear brands | 90.5K | 21.8% | 2 |
| Mar 2026 | Men's underwear brands | 90.5K | 19.9% | 2 |
| Apr 2026 | Men's underwear brands | 90.5K | 19.3% | 2 |
| May 2026 | Men's underwear brands | 90.5K | 17.1% | 2 |
| Jun 2026 | Men's underwear brands | 90.5K | 18.1% | 2 |
| Jul 2026 | Men's underwear brands | 90.5K | 17.6% | 2 |
| Aug 2026 | Men's underwear brands | 90.5K | 8% | 4 |
| Sep 2026 | Men's underwear brands | 90.5K | 17.4% | 3 |

## How is SAXX measured?

Brandwave collects information about searches that people make online using SAXX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “saxx”

## Which men's underwear brands compete with SAXX?

- [Jockey](/demand/global-en/brands/jockey): Head-to-head: /demand/global-en/compare/jockey-vs-saxx
- [Step One](/demand/global-en/brands/step-one): Head-to-head: /demand/global-en/compare/saxx-vs-step-one
- [Tommy John](/demand/global-en/brands/tommy-john): Head-to-head: /demand/global-en/compare/saxx-vs-tommy-john
- [Bonds](/demand/global-en/brands/bonds): Head-to-head: /demand/global-en/compare/bonds-vs-saxx

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SAXX: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/saxx

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/saxx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.