--- title: "Sawyer: search popularity and Share of Search worldwide" description: "Sawyer makes water filters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sawyer" publisher: "Brandwave" --- # Sawyer: search popularity and Share of Search worldwide Sawyer makes water filters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sawyer - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among water filters outdoor**: 3.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Water filters outdoor | 4 | 3.2% | 5.4K | | Insect repellents | 3 | 6.3% | 5.4K | - [Water filters outdoor](/demand/global-en/categories/water-filters-outdoor) - [Insect repellents](/demand/global-en/categories/insect-repellents) ## How has branded search demand for Sawyer changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sawyer worldwide rose from 3.6K to 5.4K. - Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among water filters outdoor worldwide peaked at 3.2% in June 2026 and was lowest at 2.1% in December 2025. - Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among insect repellents worldwide increased from 4.1% to 6.3%. - Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among insect repellents worldwide peaked at 6.3% in August 2026 and was lowest at 3% in January 2026. ## How did search popularity change for water filters outdoor worldwide in August 2026? - In August 2026, LifeStraw gained estimated Share of Search among water filters outdoor worldwide, from 81.2% to 82.3%. - In August 2026, Katadyn lost estimated Share of Search among water filters outdoor worldwide, from 8.5% to 7.2%. - In August 2026, Grayl rose from 3rd to 2nd among water filters outdoor worldwide. - Estimated monthly branded searches for Sawyer worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026. - Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## How did search popularity change for insect repellents worldwide in August 2026? - In August 2026, Repel gained estimated Share of Search among insect repellents worldwide, from 67.6% to 70.8%. - In August 2026, Sawyer gained estimated Share of Search among insect repellents worldwide, from 4.9% to 6.3%. - In August 2026, Jungle Formula lost estimated Share of Search among insect repellents worldwide, from 20.2% to 17.3%. - In August 2026, Off! lost estimated Share of Search among insect repellents worldwide, from 4% to 3.4%. - In August 2026, Ben's lost estimated Share of Search among insect repellents worldwide, from 1.8% to 1.2%. - Estimated monthly branded searches for Ultrathon worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Water filters outdoor | 3.6K | 2.8% | 4 | | Nov 2025 | Water filters outdoor | 3.6K | 2.7% | 4 | | Dec 2025 | Water filters outdoor | 2.9K | 2.1% | 4 | | Jan 2026 | Water filters outdoor | 3.6K | 2.5% | 4 | | Feb 2026 | Water filters outdoor | 2.9K | 2.6% | 4 | | Mar 2026 | Water filters outdoor | 4.4K | 2.3% | 4 | | Apr 2026 | Water filters outdoor | 4.4K | 3.1% | 4 | | May 2026 | Water filters outdoor | 4.4K | 2.9% | 4 | | Jun 2026 | Water filters outdoor | 4.4K | 3.2% | 4 | | Jul 2026 | Water filters outdoor | 4.4K | 3.1% | 4 | | Aug 2026 | Water filters outdoor | 5.4K | 3.2% | 4 | | Sep 2026 | Water filters outdoor | — | — | — | | Oct 2025 | Insect repellents | 3.6K | 4.1% | 3 | | Nov 2025 | Insect repellents | 3.6K | 4.3% | 3 | | Dec 2025 | Insect repellents | 2.9K | 4.2% | 3 | | Jan 2026 | Insect repellents | 3.6K | 3% | 3 | | Feb 2026 | Insect repellents | 2.9K | 4.1% | 3 | | Mar 2026 | Insect repellents | 4.4K | 5.1% | 3 | | Apr 2026 | Insect repellents | 4.4K | 5.8% | 3 | | May 2026 | Insect repellents | 4.4K | 5.5% | 3 | | Jun 2026 | Insect repellents | 4.4K | 5% | 3 | | Jul 2026 | Insect repellents | 4.4K | 4.9% | 3 | | Aug 2026 | Insect repellents | 5.4K | 6.3% | 3 | | Sep 2026 | Insect repellents | — | — | — | ## How is Sawyer measured? Brandwave collects information about searches that people make online using Sawyer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sawyer filter” ## Which water filters outdoor compete with Sawyer? - [LifeStraw](/demand/global-en/brands/lifestraw): Head-to-head: /demand/global-en/compare/lifestraw-vs-sawyer - [Grayl](/demand/global-en/brands/grayl): Head-to-head: /demand/global-en/compare/grayl-vs-sawyer - [Katadyn](/demand/global-en/brands/katadyn): Head-to-head: /demand/global-en/compare/katadyn-vs-sawyer - [Platypus](/demand/global-en/brands/platypus): Head-to-head: /demand/global-en/compare/platypus-vs-sawyer ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sawyer: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sawyer This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sawyer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.