--- title: "Savage X Fenty: search popularity worldwide" description: "Savage X Fenty makes lingerie. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/savage-x-fenty" publisher: "Brandwave" --- # Savage X Fenty: search popularity worldwide Savage X Fenty makes lingerie. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Savage X Fenty - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among lingerie brands**: 10.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lingerie brands | 2 | 10.9% | 450K | - [Lingerie brands](/demand/global-en/categories/lingerie-brands) ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Savage X Fenty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Savage X Fenty is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Intimissimi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Agent Provocateur | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Savage X Fenty | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluebella | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Victoria's Secret | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aerie | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy?": 1. Intimissimi, 2. Savage X Fenty, 3. Aerie, 4. Bluebella, 5. Agent Provocateur - Asked ChatGPT "What are the best lingerie brands?": 1. Intimissimi, 2. Agent Provocateur, 3. Victoria's Secret, 4. SKIMS, 5. Savage X Fenty, 6. Bluebella, 7. Aerie - Asked ChatGPT "What's the best lingerie brand for everyday wear?": 1. SKIMS - Searched Google, AI Overview "lingerie brands": 1. Intimissimi, 2. SKIMS, 3. Agent Provocateur, 4. Bluebella, 5. Victoria's Secret - Searched Google, AI Overview "bras and underwear": named none of the brands we track Not named in any answer: Honey Birdette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Savage X Fenty changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Savage X Fenty worldwide rose from 301K to 450K. - Across the 12 months ending September 2026, Savage X Fenty’s share of searches among lingerie brands worldwide increased from 6.2% to 10.9%. - Across the 12 months ending September 2026, Savage X Fenty rose from 5th to 2nd among lingerie brands worldwide. ## How did search popularity change for lingerie brands worldwide in September 2026? - In September 2026, Savage X Fenty gained share of searches among lingerie brands worldwide, from 8.9% to 10.9%. - In September 2026, SKIMS lost share of searches among lingerie brands worldwide, from 4.9% to 3.9%. - In September 2026, Bluebella rose from 8th to 7th among lingerie brands worldwide. - In September 2026, Victoria's Secret rose from 6th to 5th among lingerie brands worldwide. - In September 2026, Aerie fell from 7th to 8th among lingerie brands worldwide. - Estimated monthly branded searches for Agent Provocateur worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lingerie brands | 301K | 6.2% | 5 | | Nov 2025 | Lingerie brands | 450K | 7.8% | 2 | | Dec 2025 | Lingerie brands | 450K | 6.8% | 2 | | Jan 2026 | Lingerie brands | 550K | 9.4% | 2 | | Feb 2026 | Lingerie brands | 450K | 10.7% | 2 | | Mar 2026 | Lingerie brands | 368K | 8.9% | 2 | | Apr 2026 | Lingerie brands | 301K | 8.8% | 2 | | May 2026 | Lingerie brands | 368K | 8.9% | 2 | | Jun 2026 | Lingerie brands | 301K | 7.5% | 2 | | Jul 2026 | Lingerie brands | 368K | 8.9% | 2 | | Aug 2026 | Lingerie brands | 368K | 8.9% | 2 | | Sep 2026 | Lingerie brands | 450K | 10.9% | 2 | ## How are Savage X Fenty’s branded searches counted? Brandwave collects information about searches that people make online using Savage X Fenty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “savage x fenty” ## Which lingerie brands compete with Savage X Fenty? - [Intimissimi](/demand/global-en/brands/intimissimi): Head-to-head: /demand/global-en/compare/intimissimi-vs-savage-x-fenty - [Agent Provocateur](/demand/global-en/brands/agent-provocateur): Head-to-head: /demand/global-en/compare/agent-provocateur-vs-savage-x-fenty - [Honey Birdette](/demand/global-en/brands/honey-birdette): Head-to-head: /demand/global-en/compare/honey-birdette-vs-savage-x-fenty - [Victoria's Secret](/demand/global-en/brands/victorias-secret): Head-to-head: /demand/global-en/compare/savage-x-fenty-vs-victorias-secret - [SKIMS](/demand/global-en/brands/skims): Head-to-head: /demand/global-en/compare/savage-x-fenty-vs-skims - [Bluebella](/demand/global-en/brands/bluebella) - [Aerie](/demand/global-en/brands/aerie) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Savage X Fenty: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/savage-x-fenty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/savage-x-fenty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.