--- title: "Sargento: search popularity worldwide" description: "An American cheese brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sargento" publisher: "Brandwave" --- # Sargento: search popularity worldwide An American cheese brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sargento - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cheese brands**: 31.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cheese brands | 1 | 31.3% | 122K | - [Cheese brands](/demand/global-en/categories/cheese-brands) ## Top cheese brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sargento was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sargento is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tillamook | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cabot Creamery | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sargento | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kerrygold | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Philadelphia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cathedral City | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bega | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anchor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mainland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cheese brands - Asked ChatGPT "Which cheese brand should I buy?": 1. Tillamook, 2. Cabot Creamery, 3. Kerrygold - Asked ChatGPT "What are the best cheese brands?": 1. Cabot Creamery, 2. Tillamook, 3. Kerrygold, 4. Sargento - Asked ChatGPT "What's the best cheese brand for everyday cooking?": 1. Tillamook, 2. Sargento, 3. Cabot Creamery - Searched Google, AI Overview "cheese brands": 1. Sargento, 2. Tillamook, 3. Cabot Creamery - Searched Google, AI Overview "cheese for sandwiches": named none of the brands we track Not named in any answer: Philadelphia, Cathedral City, Bega, Anchor and Mainland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Sargento changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sargento worldwide rose from 72.6K to 122K. - Across the 12 months ending September 2026, Sargento’s share of searches among cheese brands worldwide increased from 25.8% to 31.3%. - Across the 12 months ending September 2026, Sargento’s share of searches among cheese brands worldwide peaked at 31.3% in September 2026 and was lowest at 18.9% in June 2026. - Across the 12 months ending September 2026, Sargento rose from 2nd to 1st among cheese brands worldwide. ## How did search popularity change for cheese brands worldwide in September 2026? - In September 2026, Sargento overtook Philadelphia to become the leader among cheese brands worldwide, with 31.3% of the searches. - In September 2026, Tillamook gained share of searches among cheese brands worldwide, from 13.9% to 23.2%. - In September 2026, Philadelphia lost share of searches among cheese brands worldwide, from 31.1% to 23.2%. - In September 2026, Cathedral City lost share of searches among cheese brands worldwide, from 12.7% to 9.5%. - In September 2026, Cabot Creamery lost share of searches among cheese brands worldwide, from 9.6% to 7.2%. - In September 2026, Bega lost share of searches among cheese brands worldwide, from 6.2% to 4.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cheese brands | 72.6K | 25.8% | 2 | | Nov 2025 | Cheese brands | 72.6K | 24.9% | 2 | | Dec 2025 | Cheese brands | 64.3K | 20.2% | 2 | | Jan 2026 | Cheese brands | 75.3K | 23% | 2 | | Feb 2026 | Cheese brands | 61.6K | 20.1% | 2 | | Mar 2026 | Cheese brands | 75.3K | 23.1% | 2 | | Apr 2026 | Cheese brands | 86.1K | 23.9% | 2 | | May 2026 | Cheese brands | 72.6K | 21.1% | 2 | | Jun 2026 | Cheese brands | 72.6K | 18.9% | 2 | | Jul 2026 | Cheese brands | 86.1K | 24.9% | 2 | | Aug 2026 | Cheese brands | 72.6K | 24.9% | 2 | | Sep 2026 | Cheese brands | 122K | 31.3% | 1 | ## How are Sargento’s branded searches counted? Brandwave collects information about searches that people make online using Sargento’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sargento” - “sargento cheese” ## Which cheese brands compete with Sargento? - [Philadelphia](/demand/global-en/brands/philadelphia): Head-to-head: /demand/global-en/compare/philadelphia-vs-sargento - [Tillamook](/demand/global-en/brands/tillamook): Head-to-head: /demand/global-en/compare/sargento-vs-tillamook - [Cathedral City](/demand/global-en/brands/cathedral-city): Head-to-head: /demand/global-en/compare/cathedral-city-vs-sargento - [Cabot Creamery](/demand/global-en/brands/cabot-creamery): Head-to-head: /demand/global-en/compare/cabot-creamery-vs-sargento - [Bega](/demand/global-en/brands/bega): Head-to-head: /demand/global-en/compare/bega-vs-sargento - [Anchor](/demand/global-en/brands/anchor) - [Mainland](/demand/global-en/brands/mainland) - [Kerrygold](/demand/global-en/brands/kerrygold) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sargento: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sargento This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sargento. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.