--- title: "Sara Lee: search popularity and Share of Search worldwide" description: "Sara Lee is bakery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sara-lee" publisher: "Brandwave" --- # Sara Lee: search popularity and Share of Search worldwide Sara Lee is bakery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sara Lee - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bagels**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bagels | 5 | 2.5% | 40.5K | | Bread brands | 1 | 48.4% | 40.5K | - [Bagels](/demand/global-en/categories/bagels) - [Bread brands](/demand/global-en/categories/bread-brands) ## How has branded search demand for Sara Lee changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sara Lee worldwide fell from 49.5K to 40.5K. - Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bagels worldwide decreased from 3.3% to 2.5%. - Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bagels worldwide peaked at 4.1% in November 2025 and was lowest at 1.9% in July 2026. - Across the 11 months ending August 2026, Sara Lee fell from 4th to 5th among bagels worldwide. - Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bread brands worldwide decreased from 55% to 48.4%. - Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bread brands worldwide peaked at 60.9% in November 2025 and was lowest at 40.1% in July 2026. ## How did search popularity change for bagels worldwide in August 2026? - In August 2026, Einstein Bros gained estimated Share of Search among bagels worldwide, from 58.8% to 62.9%. - In August 2026, Sara Lee gained estimated Share of Search among bagels worldwide, from 1.9% to 2.5%. - In August 2026, Thomas' lost estimated Share of Search among bagels worldwide, from 32.1% to 28.3%. - Estimated monthly branded searches for Bruegger's worldwide rose 511.1% over 11 measured months, from 8.1K to 49.5K in August 2026. - Estimated monthly branded searches for New York Bakery worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. ## How did search popularity change for bread brands worldwide in August 2026? - In August 2026, Sara Lee gained estimated Share of Search among bread brands worldwide, from 40.1% to 48.4%. - In August 2026, Bimbo lost estimated Share of Search among bread brands worldwide, from 32.8% to 26.5%. - In August 2026, Hovis lost estimated Share of Search among bread brands worldwide, from 8% to 6.5%. - Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bagels | 49.5K | 3.3% | 4 | | Nov 2025 | Bagels | 60.5K | 4.1% | 3 | | Dec 2025 | Bagels | 40.5K | 2.8% | 4 | | Jan 2026 | Bagels | 40.5K | 2.7% | 4 | | Feb 2026 | Bagels | 40.5K | 3% | 4 | | Mar 2026 | Bagels | 33.1K | 2.2% | 5 | | Apr 2026 | Bagels | 40.5K | 2.9% | 5 | | May 2026 | Bagels | 33.1K | 2% | 5 | | Jun 2026 | Bagels | 33.1K | 2.4% | 5 | | Jul 2026 | Bagels | 27.1K | 1.9% | 5 | | Aug 2026 | Bagels | 40.5K | 2.5% | 5 | | Sep 2026 | Bagels | — | — | — | | Oct 2025 | Bread brands | 49.5K | 55% | 1 | | Nov 2025 | Bread brands | 60.5K | 60.9% | 1 | | Dec 2025 | Bread brands | 40.5K | 52.5% | 1 | | Jan 2026 | Bread brands | 40.5K | 48.3% | 1 | | Feb 2026 | Bread brands | 40.5K | 49.4% | 1 | | Mar 2026 | Bread brands | 33.1K | 41.4% | 1 | | Apr 2026 | Bread brands | 40.5K | 48.3% | 1 | | May 2026 | Bread brands | 33.1K | 43.4% | 1 | | Jun 2026 | Bread brands | 33.1K | 45.8% | 1 | | Jul 2026 | Bread brands | 27.1K | 40.1% | 1 | | Aug 2026 | Bread brands | 40.5K | 48.4% | 1 | | Sep 2026 | Bread brands | — | — | — | ## How is Sara Lee measured? Brandwave collects information about searches that people make online using Sara Lee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sara lee” ## Which bagels compete with Sara Lee? - [Einstein Bros](/demand/global-en/brands/einstein-bros): Head-to-head: /demand/global-en/compare/einstein-bros-vs-sara-lee - [Thomas'](/demand/global-en/brands/thomas): Head-to-head: /demand/global-en/compare/sara-lee-vs-thomas - [Bruegger's](/demand/global-en/brands/brueggers): Head-to-head: /demand/global-en/compare/brueggers-vs-sara-lee - [Lender's](/demand/global-en/brands/lenders): Head-to-head: /demand/global-en/compare/lenders-vs-sara-lee - [New York Bakery](/demand/global-en/brands/new-york-bakery): Head-to-head: /demand/global-en/compare/new-york-bakery-vs-sara-lee ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sara Lee: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sara-lee This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sara-lee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.