--- title: "Saphir: search popularity worldwide" description: "Saphir is a shoe care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/saphir" publisher: "Brandwave" --- # Saphir: search popularity worldwide Saphir is a shoe care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Saphir - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among shoe care brands**: 12.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shoe care brands | 4 | 12.5% | 8.6K | - [Shoe care brands](/demand/global-en/categories/shoe-care-brands) ## Top shoe care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Saphir was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Saphir is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jason Markk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Saphir | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Angelus | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Crep Protect | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tarrago | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about shoe care brands - Asked ChatGPT "Which shoe care brand should I buy?": 1. Saphir, 2. Angelus, 3. Jason Markk - Asked ChatGPT "What are the best shoe care brands?": 1. Saphir, 2. Jason Markk, 3. Tarrago, 4. Angelus, 5. Crep Protect - Asked ChatGPT "What's the best shoe care brand for sneaker care?": 1. Jason Markk, 2. Crep Protect - Searched Google, AI Overview "best shoe cleaner": 1. Jason Markk, 2. Angelus - Searched Google, AI Overview "sneaker cleaning kit": 1. Jason Markk, 2. Crep Protect, 3. Angelus Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Saphir changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Saphir worldwide fell from 15.2K to 8.6K. - Across the 12 months ending September 2026, Saphir’s share of searches among shoe care brands worldwide decreased from 16.9% to 12.5%. - Across the 12 months ending September 2026, Saphir’s share of searches among shoe care brands worldwide peaked at 19.4% in March 2026 and was lowest at 11.3% in August 2026. - Across the 12 months ending September 2026, Saphir fell from 3rd to 4th among shoe care brands worldwide. ## How did search popularity change for shoe care brands worldwide in September 2026? - In September 2026, Angelus gained share of searches among shoe care brands worldwide, from 16.8% to 18.6%. - In September 2026, Jason Markk gained share of searches among shoe care brands worldwide, from 13% to 14.4%. - In September 2026, Saphir gained share of searches among shoe care brands worldwide, from 11.3% to 12.5%. - In September 2026, Tarrago gained share of searches among shoe care brands worldwide, from 5.8% to 6.4%. - In September 2026, Crep Protect lost share of searches among shoe care brands worldwide, from 53.1% to 48.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shoe care brands | 15.2K | 16.9% | 3 | | Nov 2025 | Shoe care brands | 12.6K | 15.3% | 3 | | Dec 2025 | Shoe care brands | 10.5K | 11.7% | 4 | | Jan 2026 | Shoe care brands | 12.8K | 15.3% | 3 | | Feb 2026 | Shoe care brands | 10.4K | 14.7% | 3 | | Mar 2026 | Shoe care brands | 15.3K | 19.4% | 2 | | Apr 2026 | Shoe care brands | 12.6K | 16.7% | 3 | | May 2026 | Shoe care brands | 12.6K | 15.6% | 3 | | Jun 2026 | Shoe care brands | 10.3K | 16% | 3 | | Jul 2026 | Shoe care brands | 8.5K | 13.5% | 4 | | Aug 2026 | Shoe care brands | 8.6K | 11.3% | 4 | | Sep 2026 | Shoe care brands | 8.6K | 12.5% | 4 | ## How are Saphir’s branded searches counted? Brandwave collects information about searches that people make online using Saphir’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “saphir shoe care” - “saphir shoe polish” ## Which shoe care brands compete with Saphir? - [Crep Protect](/demand/global-en/brands/crep-protect): Head-to-head: /demand/global-en/compare/crep-protect-vs-saphir - [Angelus](/demand/global-en/brands/angelus): Head-to-head: /demand/global-en/compare/angelus-vs-saphir - [Jason Markk](/demand/global-en/brands/jason-markk): Head-to-head: /demand/global-en/compare/jason-markk-vs-saphir - [Tarrago](/demand/global-en/brands/tarrago): Head-to-head: /demand/global-en/compare/saphir-vs-tarrago ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Saphir: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/saphir This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/saphir. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.