--- title: "SAP S/4HANA: search popularity worldwide" description: "SAP S/4HANA is SAP's ERP software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sap-s4hana" publisher: "Brandwave" --- # SAP S/4HANA: search popularity worldwide SAP S/4HANA is SAP's ERP software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SAP S/4HANA - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among manufacturing ERP**: 6.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Manufacturing ERP | 4 | 6.3% | 113K | | Oil and gas software | 3 | 21.9% | 113K | - [Manufacturing ERP](/demand/global-en/categories/manufacturing-erp) - [Oil and gas software](/demand/global-en/categories/oil-and-gas-software) ## Top manufacturing ERP in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SAP S/4HANA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SAP S/4HANA is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Epicor | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SAP S/4HANA | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Acumatica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Infor | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | NetSuite | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Microsoft Dynamics 365 Business Central | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Odoo | 7th | 3 of 3 | 2 of 2 | 5 of 5 | | Rootstock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IQMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plex Systems | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about manufacturing ERP - Asked ChatGPT "Which manufacturing ERP should I use?": 1. Epicor, 2. Acumatica, 3. Microsoft Dynamics 365 Business Central, 4. NetSuite, 5. Odoo - Asked ChatGPT "What are the best manufacturing ERPs?": 1. Epicor, 2. SAP S/4HANA, 3. Infor, 4. NetSuite, 5. Acumatica, 6. Odoo, 7. Microsoft Dynamics 365 Business Central - Asked ChatGPT "What's the best manufacturing ERP for a factory?": 1. Epicor, 2. Microsoft Dynamics 365 Business Central, 3. Acumatica, 4. Odoo, 5. SAP S/4HANA, 6. Infor - Searched Google, AI Overview "manufacturing erp": 1. Epicor, 2. NetSuite, 3. Infor, 4. SAP S/4HANA, 5. Odoo - Searched Google, AI Overview "erp for manufacturers": 1. SAP S/4HANA, 2. Epicor, 3. Infor, 4. Acumatica, 5. Odoo Not named in any answer: Rootstock, IQMS and Plex Systems. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for SAP S/4HANA changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SAP S/4HANA worldwide held steady, from 118K to 113K. - Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among manufacturing ERP worldwide increased from 5.5% to 6.3%. - Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among manufacturing ERP worldwide peaked at 6.4% in July 2026 and was lowest at 4.7% in December 2025. - Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among oil and gas software worldwide decreased from 22.6% to 21.9%. - Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among oil and gas software worldwide peaked at 23.6% in May 2026 and was lowest at 17.3% in January 2026. ## How did search popularity change for manufacturing ERP worldwide in September 2026? - In September 2026, SAP S/4HANA gained share of searches among manufacturing ERP worldwide, from 5.2% to 6.3%. - In September 2026, Microsoft Dynamics 365 Business Central gained share of searches among manufacturing ERP worldwide, from 4.7% to 5.2%. - In September 2026, Odoo lost share of searches among manufacturing ERP worldwide, from 56.9% to 55.9%. - Estimated monthly branded searches for Epicor worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. - Estimated monthly branded searches for Rootstock worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for NetSuite worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## How did search popularity change for oil and gas software worldwide in September 2026? - In September 2026, Baker Hughes gained share of searches among oil and gas software worldwide, from 36.2% to 39.1%. - In September 2026, SAP S/4HANA gained share of searches among oil and gas software worldwide, from 20.2% to 21.9%. - In September 2026, Halliburton lost share of searches among oil and gas software worldwide, from 36.2% to 32.1%. - In September 2026, Enverus lost share of searches among oil and gas software worldwide, from 4.9% to 4.3%. - Estimated monthly branded searches for SLB worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026. - Estimated monthly branded searches for Peloton WellView worldwide rose 19.5% over 12 measured months, from 1.7K to 2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Manufacturing ERP | 118K | 5.5% | 4 | | Nov 2025 | Manufacturing ERP | 113K | 5.7% | 3 | | Dec 2025 | Manufacturing ERP | 92.1K | 4.7% | 4 | | Jan 2026 | Manufacturing ERP | 113K | 5.6% | 4 | | Feb 2026 | Manufacturing ERP | 118K | 5.9% | 3 | | Mar 2026 | Manufacturing ERP | 118K | 5.8% | 4 | | Apr 2026 | Manufacturing ERP | 113K | 5.6% | 4 | | May 2026 | Manufacturing ERP | 113K | 6.4% | 3 | | Jun 2026 | Manufacturing ERP | 113K | 6.3% | 3 | | Jul 2026 | Manufacturing ERP | 113K | 6.4% | 3 | | Aug 2026 | Manufacturing ERP | 92.1K | 5.2% | 4 | | Sep 2026 | Manufacturing ERP | 113K | 6.3% | 4 | | Oct 2025 | Oil and gas software | 118K | 22.6% | 3 | | Nov 2025 | Oil and gas software | 113K | 22.2% | 3 | | Dec 2025 | Oil and gas software | 92.1K | 21.9% | 3 | | Jan 2026 | Oil and gas software | 113K | 17.3% | 3 | | Feb 2026 | Oil and gas software | 118K | 22.7% | 3 | | Mar 2026 | Oil and gas software | 118K | 21.2% | 3 | | Apr 2026 | Oil and gas software | 113K | 20.5% | 3 | | May 2026 | Oil and gas software | 113K | 23.6% | 3 | | Jun 2026 | Oil and gas software | 113K | 22% | 3 | | Jul 2026 | Oil and gas software | 113K | 20.6% | 3 | | Aug 2026 | Oil and gas software | 92.1K | 20.2% | 3 | | Sep 2026 | Oil and gas software | 113K | 21.9% | 3 | ## How are SAP S/4HANA’s branded searches counted? Brandwave collects information about searches that people make online using SAP S/4HANA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “s 4hana” - “sap s4hana” ## Which manufacturing ERP compete with SAP S/4HANA? - [Odoo](/demand/global-en/brands/odoo): Head-to-head: /demand/global-en/compare/odoo-vs-sap-s4hana - [NetSuite](/demand/global-en/brands/netsuite): Head-to-head: /demand/global-en/compare/netsuite-vs-sap-s4hana - [Infor](/demand/global-en/brands/infor): Head-to-head: /demand/global-en/compare/infor-vs-sap-s4hana - [Microsoft Dynamics 365 Business Central](/demand/global-en/brands/dynamics-365-business-central): Head-to-head: /demand/global-en/compare/dynamics-365-business-central-vs-sap-s4hana - [Epicor](/demand/global-en/brands/epicor): Head-to-head: /demand/global-en/compare/epicor-vs-sap-s4hana - [Acumatica](/demand/global-en/brands/acumatica) - [Rootstock](/demand/global-en/brands/rootstock) - [IQMS](/demand/global-en/brands/iqms) - [Plex Systems](/demand/global-en/brands/plex-systems) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SAP S/4HANA: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sap-s4hana This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sap-s4hana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.