--- title: "Santa Maria: search popularity and Share of Search worldwide" description: "Santa Maria is mexican food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/santa-maria" publisher: "Brandwave" --- # Santa Maria: search popularity and Share of Search worldwide Santa Maria is mexican food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Santa Maria - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tortillas**: 37.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tortillas | 1 | 37.5% | 823K | | Salsa brands | 2 | 39.6% | 823K | - [Tortillas](/demand/global-en/categories/tortillas) - [Salsa brands](/demand/global-en/categories/salsa-brands) ## How has branded search demand for Santa Maria changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Santa Maria worldwide rose from 673K to 823K. - Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among tortillas worldwide increased from 29.2% to 37.5%. - Across the 11 months ending August 2026, Santa Maria rose from 2nd to 1st among tortillas worldwide. - Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide increased from 33.4% to 39.6%. - Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide peaked at 39.6% in August 2026 and was lowest at 31.5% in February 2026. ## How did search popularity change for tortillas worldwide in August 2026? - In August 2026, Santa Maria gained estimated Share of Search among tortillas worldwide, from 36.6% to 37.5%. - In August 2026, Discovery gained estimated Share of Search among tortillas worldwide, from 29.9% to 30.6%. - In August 2026, Guerrero lost estimated Share of Search among tortillas worldwide, from 10.9% to 9.1%. - Estimated monthly branded searches for La Banderita worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## How did search popularity change for salsa brands worldwide in August 2026? - In August 2026, Santa Maria gained estimated Share of Search among salsa brands worldwide, from 34.9% to 39.6%. - In August 2026, Doritos lost estimated Share of Search among salsa brands worldwide, from 42.7% to 39.6%. - In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%. - Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tortillas | 673K | 29.2% | 2 | | Nov 2025 | Tortillas | 673K | 33.5% | 2 | | Dec 2025 | Tortillas | 673K | 34.3% | 2 | | Jan 2026 | Tortillas | 673K | 29.2% | 2 | | Feb 2026 | Tortillas | 550K | 29.7% | 2 | | Mar 2026 | Tortillas | 673K | 32.1% | 2 | | Apr 2026 | Tortillas | 673K | 32.9% | 2 | | May 2026 | Tortillas | 673K | 32.2% | 2 | | Jun 2026 | Tortillas | 673K | 36.6% | 1 | | Jul 2026 | Tortillas | 673K | 36.6% | 1 | | Aug 2026 | Tortillas | 823K | 37.5% | 1 | | Sep 2026 | Tortillas | — | — | — | | Oct 2025 | Salsa brands | 673K | 33.4% | 2 | | Nov 2025 | Salsa brands | 673K | 35% | 2 | | Dec 2025 | Salsa brands | 673K | 35% | 2 | | Jan 2026 | Salsa brands | 673K | 33.4% | 2 | | Feb 2026 | Salsa brands | 550K | 31.5% | 2 | | Mar 2026 | Salsa brands | 673K | 34.8% | 2 | | Apr 2026 | Salsa brands | 673K | 35% | 2 | | May 2026 | Salsa brands | 673K | 35% | 2 | | Jun 2026 | Salsa brands | 673K | 36.2% | 2 | | Jul 2026 | Salsa brands | 673K | 34.9% | 2 | | Aug 2026 | Salsa brands | 823K | 39.6% | 2 | | Sep 2026 | Salsa brands | — | — | — | ## How is Santa Maria measured? Brandwave collects information about searches that people make online using Santa Maria’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “santa maria” ## Which tortillas compete with Santa Maria? - [Discovery](/demand/global-en/brands/discovery): Head-to-head: /demand/global-en/compare/discovery-vs-santa-maria - [Mission](/demand/global-en/brands/mission): Head-to-head: /demand/global-en/compare/mission-vs-santa-maria - [Guerrero](/demand/global-en/brands/guerrero): Head-to-head: /demand/global-en/compare/guerrero-vs-santa-maria - [Old El Paso](/demand/global-en/brands/old-el-paso): Head-to-head: /demand/global-en/compare/old-el-paso-vs-santa-maria - [La Banderita](/demand/global-en/brands/la-banderita): Head-to-head: /demand/global-en/compare/la-banderita-vs-santa-maria ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Santa Maria: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/santa-maria This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/santa-maria. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.