---
title: "Samba TV: search popularity worldwide"
description: "Samba TV is a TV audience data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/samba-tv"
publisher: "Brandwave"
---

# Samba TV: search popularity worldwide

Samba TV is a TV audience data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Samba TV
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among TV attribution platforms**: 22.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| TV attribution platforms | 3 | 22.6% | 10.8K |

- [TV attribution platforms](/demand/global-en/categories/tv-attribution-platforms)

## How has branded search demand for Samba TV changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Samba TV worldwide fell from 29.6K to 10.8K.
- Across the 11 months ending August 2026, Samba TV’s estimated Share of Search among TV attribution platforms worldwide decreased from 39.8% to 22.6%.
- Across the 11 months ending August 2026, Samba TV’s estimated Share of Search among TV attribution platforms worldwide peaked at 43.6% in February 2026 and was lowest at 22.6% in August 2026.
- Across the 11 months ending August 2026, Samba TV fell from 1st to 3rd among TV attribution platforms worldwide.

## How did search popularity change for TV attribution platforms worldwide in August 2026?

- In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among TV attribution platforms worldwide, at 31%.
- In August 2026, VideoAmp gained estimated Share of Search among TV attribution platforms worldwide, from 4.4% to 6.2%.
- In August 2026, iSpot lost estimated Share of Search among TV attribution platforms worldwide, from 33.5% to 30.9%.
- In August 2026, Samba TV lost estimated Share of Search among TV attribution platforms worldwide, from 24.5% to 22.6%.
- In August 2026, Innovid lost estimated Share of Search among TV attribution platforms worldwide, from 10.1% to 9.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TV attribution platforms | 29.6K | 39.8% | 1 |
| Nov 2025 | TV attribution platforms | 16.2K | 28.4% | 2 |
| Dec 2025 | TV attribution platforms | 13.2K | 28% | 2 |
| Jan 2026 | TV attribution platforms | 13.2K | 24.1% | 3 |
| Feb 2026 | TV attribution platforms | 29.6K | 43.6% | 1 |
| Mar 2026 | TV attribution platforms | 13.2K | 24.1% | 3 |
| Apr 2026 | TV attribution platforms | 13.2K | 25.7% | 3 |
| May 2026 | TV attribution platforms | 13.2K | 26.5% | 3 |
| Jun 2026 | TV attribution platforms | 13.2K | 24.8% | 3 |
| Jul 2026 | TV attribution platforms | 10.8K | 24.5% | 3 |
| Aug 2026 | TV attribution platforms | 10.8K | 22.6% | 3 |
| Sep 2026 | TV attribution platforms | — | — | — |

## How is Samba TV measured?

Brandwave collects information about searches that people make online using Samba TV’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “samba tv”
- “sambatv”

## Which TV attribution platforms compete with Samba TV?

- [Comscore](/demand/global-en/brands/comscore): Head-to-head: /demand/global-en/compare/comscore-vs-samba-tv
- [iSpot](/demand/global-en/brands/ispot): Head-to-head: /demand/global-en/compare/ispot-vs-samba-tv
- [Innovid](/demand/global-en/brands/innovid): Head-to-head: /demand/global-en/compare/innovid-vs-samba-tv
- [VideoAmp](/demand/global-en/brands/videoamp): Head-to-head: /demand/global-en/compare/samba-tv-vs-videoamp

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Samba TV: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/samba-tv

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/samba-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.