--- title: "Sam Edelman: search popularity worldwide" description: "An American women’s footwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sam-edelman" publisher: "Brandwave" --- # Sam Edelman: search popularity worldwide An American women’s footwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sam Edelman - **Owned by**: Caleres - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sandals women brands**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sandals women brands | 4 | 2.1% | 301K | | Ankle boots brands | 6 | 5.7% | 301K | | Women's boot brands | 5 | 8.2% | 301K | - [Sandals women brands](/demand/global-en/categories/sandals-women-brands) - [Ankle boots brands](/demand/global-en/categories/ankle-boots-brands) - [Women's boot brands](/demand/global-en/categories/womens-boot-brands) ## Top sandals women brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sam Edelman is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Birkenstock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Vionic | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ecco | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Teva | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Clarks | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Sam Edelman | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Skechers | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about sandals women brands - Asked ChatGPT "Which women's sandals brand should I buy?": 1. Birkenstock, 2. Ecco, 3. Vionic, 4. Clarks, 5. Sam Edelman, 6. Teva - Asked ChatGPT "What are the best women's sandals brands?": 1. Birkenstock, 2. Vionic, 3. Ecco, 4. Teva, 5. Sam Edelman, 6. Clarks - Asked ChatGPT "What's the best women's sandals brand for everyday wear?": 1. Birkenstock, 2. Vionic, 3. Teva, 4. Ecco, 5. Clarks - Searched Google, AI Overview "comfortable women's sandals": 1. Vionic, 2. Skechers, 3. Clarks, 4. Birkenstock, 5. Teva - Searched Google, AI Overview "women's sandals": 1. Vionic, 2. Skechers Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Sam Edelman changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sam Edelman worldwide held steady at 301K. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among sandals women brands worldwide held steady, from 2.3% to 2.1%. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among ankle boots brands worldwide increased from 4.9% to 5.7%. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among ankle boots brands worldwide peaked at 7% in May 2026 and was lowest at 3.6% in December 2025. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among women's boot brands worldwide increased from 7.3% to 8.2%. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among women's boot brands worldwide peaked at 9.3% in May 2026 and was lowest at 5.4% in December 2025. ## How did search popularity change for sandals women brands worldwide in September 2026? - In September 2026, Skechers gained share of searches among sandals women brands worldwide, from 38.3% to 42.8%. - In September 2026, Birkenstock lost share of searches among sandals women brands worldwide, from 46.8% to 42.8%. - In September 2026, Clarks lost share of searches among sandals women brands worldwide, from 11.4% to 10.5%. - Sam Edelman’s share of searches among sandals women brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in September 2026. - Estimated monthly branded searches for Teva worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026. ## How did search popularity change for ankle boots brands worldwide in September 2026? - In September 2026, Dr. Martens overtook Clarks to become the leader among ankle boots brands worldwide, with 34.5% of the searches. - In September 2026, Frye overtook Sam Edelman to rank 5th among ankle boots brands worldwide, with 6% of the searches. - In September 2026, Blundstone gained share of searches among ankle boots brands worldwide, from 5.9% to 8.5%. - In September 2026, Clarks lost share of searches among ankle boots brands worldwide, from 35.9% to 28.2%. - In September 2026, Ariat lost share of searches among ankle boots brands worldwide, from 13.2% to 12.7%. - Sam Edelman’s share of searches among ankle boots brands worldwide has lost ground for 3 months in a row, from 6.2% to 5.7% in September 2026. ## How did search popularity change for women's boot brands worldwide in September 2026? - In September 2026, Thursday Boot Company overtook Hunter to rank 8th among women's boot brands worldwide, with 2.5% of the searches. - In September 2026, Frye overtook Sam Edelman to rank 4th among women's boot brands worldwide, with 8.7% of the searches. - In September 2026, Blundstone gained share of searches among women's boot brands worldwide, from 8.1% to 12.2%. - In September 2026, Sorel gained share of searches among women's boot brands worldwide, from 2.9% to 4.5%. - In September 2026, Clarks lost share of searches among women's boot brands worldwide, from 49% to 40.6%. - Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sandals women brands | 301K | 2.3% | 4 | | Nov 2025 | Sandals women brands | 301K | 1.9% | 4 | | Dec 2025 | Sandals women brands | 246K | 1.7% | 4 | | Jan 2026 | Sandals women brands | 201K | 1.7% | 4 | | Feb 2026 | Sandals women brands | 201K | 1.9% | 4 | | Mar 2026 | Sandals women brands | 301K | 2.1% | 4 | | Apr 2026 | Sandals women brands | 301K | 1.9% | 4 | | May 2026 | Sandals women brands | 301K | 1.6% | 4 | | Jun 2026 | Sandals women brands | 246K | 1.4% | 4 | | Jul 2026 | Sandals women brands | 246K | 1.5% | 4 | | Aug 2026 | Sandals women brands | 301K | 1.9% | 4 | | Sep 2026 | Sandals women brands | 301K | 2.1% | 4 | | Oct 2025 | Ankle boots brands | 301K | 4.9% | 6 | | Nov 2025 | Ankle boots brands | 301K | 4% | 6 | | Dec 2025 | Ankle boots brands | 246K | 3.6% | 6 | | Jan 2026 | Ankle boots brands | 201K | 3.6% | 6 | | Feb 2026 | Ankle boots brands | 201K | 4.8% | 5 | | Mar 2026 | Ankle boots brands | 301K | 6.4% | 5 | | Apr 2026 | Ankle boots brands | 301K | 6.9% | 4 | | May 2026 | Ankle boots brands | 301K | 7% | 4 | | Jun 2026 | Ankle boots brands | 246K | 6.2% | 4 | | Jul 2026 | Ankle boots brands | 246K | 6% | 4 | | Aug 2026 | Ankle boots brands | 301K | 5.9% | 5 | | Sep 2026 | Ankle boots brands | 301K | 5.7% | 6 | | Oct 2025 | Women's boot brands | 301K | 7.3% | 5 | | Nov 2025 | Women's boot brands | 301K | 5.6% | 6 | | Dec 2025 | Women's boot brands | 246K | 5.4% | 6 | | Jan 2026 | Women's boot brands | 201K | 5.4% | 6 | | Feb 2026 | Women's boot brands | 201K | 6.9% | 4 | | Mar 2026 | Women's boot brands | 301K | 9% | 4 | | Apr 2026 | Women's boot brands | 301K | 9.2% | 3 | | May 2026 | Women's boot brands | 301K | 9.3% | 3 | | Jun 2026 | Women's boot brands | 246K | 8% | 3 | | Jul 2026 | Women's boot brands | 246K | 8.2% | 3 | | Aug 2026 | Women's boot brands | 301K | 8.1% | 4 | | Sep 2026 | Women's boot brands | 301K | 8.2% | 5 | ## How are Sam Edelman’s branded searches counted? Brandwave collects information about searches that people make online using Sam Edelman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sam edelman” ## Which sandals women brands compete with Sam Edelman? - [Birkenstock](/demand/global-en/brands/birkenstock): Head-to-head: /demand/global-en/compare/birkenstock-vs-sam-edelman - [Skechers](/demand/global-en/brands/skechers): Head-to-head: /demand/global-en/compare/sam-edelman-vs-skechers - [Clarks](/demand/global-en/brands/clarks): Head-to-head: /demand/global-en/compare/clarks-vs-sam-edelman - [Ecco](/demand/global-en/brands/ecco-shoes): Head-to-head: /demand/global-en/compare/ecco-shoes-vs-sam-edelman - [Vionic](/demand/global-en/brands/vionic): Head-to-head: /demand/global-en/compare/sam-edelman-vs-vionic - [Teva](/demand/global-en/brands/teva) ## Who owns Sam Edelman? Sam Edelman is owned by Caleres. Brandwave also tracks Allen Edmonds and Vionic, owned by the same company, worldwide. - [Caleres](/demand/global-en/companies/caleres): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sam Edelman? Sam Edelman is owned by Caleres. Brandwave also tracks Allen Edmonds and Vionic, owned by the same company, worldwide. ## Cite this page Brandwave. "Sam Edelman: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sam-edelman This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sam-edelman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.