--- title: "Salter: search popularity and Share of Search worldwide" description: "Salter makes kitchen and bathroom scales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/salter" publisher: "Brandwave" --- # Salter: search popularity and Share of Search worldwide Salter makes kitchen and bathroom scales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Salter - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among kitchen scale brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kitchen scale brands | 3 | 1.6% | 27.1K | | Bathroom scale brands | 5 | 5.3% | 27.1K | - [Kitchen scale brands](/demand/global-en/categories/kitchen-scale-brands) - [Bathroom scale brands](/demand/global-en/categories/bathroom-scale-brands) ## How has branded search demand for Salter changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Salter worldwide held steady at 27.1K. - Across the 11 months ending August 2026, Salter’s estimated Share of Search among kitchen scale brands worldwide held steady, from 1.3% to 1.6%. - Across the 11 months ending August 2026, Salter’s estimated Share of Search among bathroom scale brands worldwide peaked at 5.5% in May 2026 and was lowest at 4.4% in January 2026. ## How did search popularity change for kitchen scale brands worldwide in August 2026? - KitchenAid’s estimated Share of Search among kitchen scale brands worldwide has lost ground for 3 months in a row, from 50.6% to 48.3% in August 2026. - Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. ## How did search popularity change for bathroom scale brands worldwide in August 2026? - In August 2026, Withings gained estimated Share of Search among bathroom scale brands worldwide, from 35% to 37.8%. - In August 2026, Renpho gained estimated Share of Search among bathroom scale brands worldwide, from 8.7% to 9.7%. - In August 2026, Salter gained estimated Share of Search among bathroom scale brands worldwide, from 4.8% to 5.3%. - In August 2026, Omron lost estimated Share of Search among bathroom scale brands worldwide, from 43.1% to 39.4%. - In August 2026, Tanita lost estimated Share of Search among bathroom scale brands worldwide, from 7.1% to 6.5%. - Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kitchen scale brands | 27.1K | 1.3% | 3 | | Nov 2025 | Kitchen scale brands | 27.1K | 0.84% | 3 | | Dec 2025 | Kitchen scale brands | 27.1K | 0.84% | 3 | | Jan 2026 | Kitchen scale brands | 27.1K | 1.2% | 3 | | Feb 2026 | Kitchen scale brands | 27.1K | 1.5% | 3 | | Mar 2026 | Kitchen scale brands | 27.1K | 1.5% | 3 | | Apr 2026 | Kitchen scale brands | 27.1K | 1.5% | 3 | | May 2026 | Kitchen scale brands | 27.1K | 1.7% | 3 | | Jun 2026 | Kitchen scale brands | 22.2K | 1.4% | 3 | | Jul 2026 | Kitchen scale brands | 22.2K | 1.3% | 3 | | Aug 2026 | Kitchen scale brands | 27.1K | 1.6% | 3 | | Sep 2026 | Kitchen scale brands | — | — | — | | Oct 2025 | Bathroom scale brands | 27.1K | 5.1% | 5 | | Nov 2025 | Bathroom scale brands | 27.1K | 4.4% | 5 | | Dec 2025 | Bathroom scale brands | 27.1K | 4.7% | 5 | | Jan 2026 | Bathroom scale brands | 27.1K | 4.4% | 5 | | Feb 2026 | Bathroom scale brands | 27.1K | 4.9% | 5 | | Mar 2026 | Bathroom scale brands | 27.1K | 4.8% | 5 | | Apr 2026 | Bathroom scale brands | 27.1K | 5.2% | 5 | | May 2026 | Bathroom scale brands | 27.1K | 5.5% | 5 | | Jun 2026 | Bathroom scale brands | 22.2K | 4.5% | 5 | | Jul 2026 | Bathroom scale brands | 22.2K | 4.8% | 5 | | Aug 2026 | Bathroom scale brands | 27.1K | 5.3% | 5 | | Sep 2026 | Bathroom scale brands | — | — | — | ## How is Salter measured? Brandwave collects information about searches that people make online using Salter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “salter” ## Which kitchen scale brands compete with Salter? - [Breville](/demand/global-en/brands/breville): Head-to-head: /demand/global-en/compare/breville-vs-salter - [KitchenAid](/demand/global-en/brands/kitchenaid): Head-to-head: /demand/global-en/compare/kitchenaid-vs-salter - [Etekcity](/demand/global-en/brands/etekcity): Head-to-head: /demand/global-en/compare/etekcity-vs-salter - [Oxo](/demand/global-en/brands/oxo): Head-to-head: /demand/global-en/compare/oxo-vs-salter ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Salter: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/salter This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/salter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.