---
title: "Salt: search popularity and Share of Search worldwide"
description: "Salt is a configuration management tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/salt-project"
publisher: "Brandwave"
---

# Salt: search popularity and Share of Search worldwide

Salt is a configuration management tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Salt
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among configuration management platforms**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Configuration management platforms | 3 | 2.3% | 2.9K |

- [Configuration management platforms](/demand/global-en/categories/configuration-management-platforms)

## How has branded search demand for Salt changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Salt worldwide fell from 4.4K to 2.9K.
- Across the 11 months ending August 2026, Salt’s estimated Share of Search among configuration management platforms worldwide peaked at 4.2% in June 2026 and was lowest at 2.3% in August 2026.

## How did search popularity change for configuration management platforms worldwide in August 2026?

- In August 2026, Ansible gained estimated Share of Search among configuration management platforms worldwide, from 84.8% to 85.7%.
- In August 2026, Salt lost estimated Share of Search among configuration management platforms worldwide, from 3.4% to 2.3%.
- In August 2026, Chef rose from 5th to 4th among configuration management platforms worldwide.
- In August 2026, Puppet fell from 4th to 5th among configuration management platforms worldwide.
- Estimated monthly branded searches for Rundeck worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Configuration management platforms | 4.4K | 2.3% | 3 |
| Nov 2025 | Configuration management platforms | 5.4K | 3.4% | 3 |
| Dec 2025 | Configuration management platforms | 3.6K | 2.3% | 3 |
| Jan 2026 | Configuration management platforms | 4.4K | 2.8% | 3 |
| Feb 2026 | Configuration management platforms | 4.4K | 2.8% | 3 |
| Mar 2026 | Configuration management platforms | 6.6K | 3.5% | 3 |
| Apr 2026 | Configuration management platforms | 6.6K | 4.1% | 3 |
| May 2026 | Configuration management platforms | 4.4K | 2.8% | 3 |
| Jun 2026 | Configuration management platforms | 6.6K | 4.2% | 3 |
| Jul 2026 | Configuration management platforms | 4.4K | 3.4% | 3 |
| Aug 2026 | Configuration management platforms | 2.9K | 2.3% | 3 |
| Sep 2026 | Configuration management platforms | — | — | — |

## How is Salt measured?

Brandwave collects information about searches that people make online using Salt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “salt project”

## Which configuration management platforms compete with Salt?

- [Ansible](/demand/global-en/brands/ansible): Head-to-head: /demand/global-en/compare/ansible-vs-salt-project
- [Rundeck](/demand/global-en/brands/rundeck): Head-to-head: /demand/global-en/compare/rundeck-vs-salt-project
- [Chef](/demand/global-en/brands/chef): Head-to-head: /demand/global-en/compare/chef-vs-salt-project
- [Puppet](/demand/global-en/brands/puppet): Head-to-head: /demand/global-en/compare/puppet-vs-salt-project

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Salt: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/salt-project

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/salt-project. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.