---
title: "SALT & STONE: search popularity and Share of Search worldwide"
description: "A body care brand offering deodorants, washes, and fragrances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/salt-and-stone"
publisher: "Brandwave"
---

# SALT & STONE: search popularity and Share of Search worldwide

A body care brand offering deodorants, washes, and fragrances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SALT & STONE
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among deodorant and body care brands**: 29.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Deodorant and body care brands | 1 | 29.2% | 459K |

- [Deodorant and body care brands](/demand/global-en/categories/deodorant-brands)

## How has branded search demand for SALT & STONE changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for SALT & STONE worldwide rose from 302K to 459K.
- Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide increased from 22% to 29.2%.
- Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide peaked at 30.9% in December 2025 and was lowest at 22% in October 2025.
- Across the 11 months ending August 2026, SALT & STONE rose from 3rd to 1st among deodorant and body care brands worldwide.

## How did search popularity change for deodorant and body care brands worldwide in August 2026?

- In August 2026, Dr. Squatch overtook Wild to rank 2nd among deodorant and body care brands worldwide, at 24.9%.
- In August 2026, Native gained estimated Share of Search among deodorant and body care brands worldwide, from 16.9% to 17.5%.
- In August 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 25.1% to 20.8%.
- SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide has gained ground for 3 months in a row, from 25% to 29.2% in August 2026.
- Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Deodorant and body care brands | 302K | 22% | 3 |
| Nov 2025 | Deodorant and body care brands | 489K | 28.1% | 2 |
| Dec 2025 | Deodorant and body care brands | 510K | 30.9% | 1 |
| Jan 2026 | Deodorant and body care brands | 367K | 26.4% | 2 |
| Feb 2026 | Deodorant and body care brands | 356K | 26.8% | 2 |
| Mar 2026 | Deodorant and body care brands | 367K | 25% | 2 |
| Apr 2026 | Deodorant and body care brands | 375K | 26.7% | 2 |
| May 2026 | Deodorant and body care brands | 369K | 25% | 2 |
| Jun 2026 | Deodorant and body care brands | 383K | 26.7% | 1 |
| Jul 2026 | Deodorant and body care brands | 459K | 29.2% | 1 |
| Aug 2026 | Deodorant and body care brands | 459K | 29.2% | 1 |
| Sep 2026 | Deodorant and body care brands | — | — | — |

## How is SALT & STONE measured?

Brandwave collects information about searches that people make online using SALT & STONE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “salt & stone”
- “salt and stone”
- “salt and stone body wash”
- “salt and stone deodorant”
- “saltandstone”

## Which deodorant and body care brands compete with SALT & STONE?

- [Dr. Squatch](/demand/global-en/brands/dr-squatch): Head-to-head: /demand/global-en/compare/dr-squatch-vs-salt-and-stone
- [Wild](/demand/global-en/brands/wild): Head-to-head: /demand/global-en/compare/salt-and-stone-vs-wild
- [Native](/demand/global-en/brands/native): Head-to-head: /demand/global-en/compare/native-vs-salt-and-stone
- [Lume](/demand/global-en/brands/lume): Head-to-head: /demand/global-en/compare/lume-vs-salt-and-stone
- [nuud](/demand/global-en/brands/nuud): Head-to-head: /demand/global-en/compare/nuud-vs-salt-and-stone

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SALT & STONE: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/salt-and-stone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/salt-and-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.