--- title: "Sally Hansen: search popularity and Share of Search worldwide" description: "Sally Hansen makes nail polish sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sally-hansen" publisher: "Brandwave" --- # Sally Hansen: search popularity and Share of Search worldwide Sally Hansen makes nail polish sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sally Hansen - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among nail file brands**: 6.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Nail file brands | 4 | 6.9% | 49.5K | | Nail polish brands | 4 | 10.8% | 49.5K | | Cuticle care brands | 4 | 10.9% | 49.5K | | Nail care | 4 | 10.9% | 49.5K | | Utility customer information systems | 1 | 57.6% | 49.5K | | Utility billing software | 1 | 63.1% | 49.5K | - [Nail file brands](/demand/global-en/categories/nail-file-brands) - [Nail polish brands](/demand/global-en/categories/nail-polish-brands) - [Cuticle care brands](/demand/global-en/categories/cuticle-care-brands) - [Nail care](/demand/global-en/categories/nail-care) - [Utility customer information systems](/demand/global-en/categories/utility-customer-information-systems) - [Utility billing software](/demand/global-en/categories/utility-billing-software) ## How has branded search demand for Sally Hansen changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sally Hansen worldwide held steady at 49.5K. - Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail file brands worldwide peaked at 10% in June 2026 and was lowest at 6.5% in January 2026. - Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail polish brands worldwide peaked at 13.8% in June 2026 and was lowest at 10% in July 2026. - Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among cuticle care brands worldwide peaked at 13.9% in June 2026 and was lowest at 10.1% in July 2026. - Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail care worldwide peaked at 13.9% in June 2026 and was lowest at 10.1% in July 2026. - Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among utility customer information systems worldwide increased from 52.7% to 57.6%. - Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among utility customer information systems worldwide peaked at 63.6% in May 2026 and was lowest at 52.6% in March 2026. - Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among utility billing software worldwide increased from 58.4% to 63.1%. - Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among utility billing software worldwide peaked at 69% in May 2026 and was lowest at 58.4% in October 2025. ## How did search popularity change for nail file brands worldwide in August 2026? - Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026. - Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026. - Estimated monthly branded searches for Trim worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026. - Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. ## How did search popularity change for nail polish brands worldwide in August 2026? - In August 2026, CND gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%. - In August 2026, OPI gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%. - In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands worldwide, from 10% to 10.8%. - In August 2026, Essie lost estimated Share of Search among nail polish brands worldwide, from 22.2% to 16.1%. - Estimated monthly branded searches for Nailtopia worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026. ## How did search popularity change for cuticle care brands worldwide in August 2026? - In August 2026, CND gained estimated Share of Search among cuticle care brands worldwide, from 33.6% to 36.3%. - In August 2026, OPI gained estimated Share of Search among cuticle care brands worldwide, from 33.6% to 36.3%. - In August 2026, Sally Hansen gained estimated Share of Search among cuticle care brands worldwide, from 10.1% to 10.9%. - In August 2026, Essie lost estimated Share of Search among cuticle care brands worldwide, from 22.4% to 16.3%. - Estimated monthly branded searches for Blue Cross worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026. - Estimated monthly branded searches for Cuticle Buddy worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. ## How did search popularity change for nail care worldwide in August 2026? - In August 2026, CND gained estimated Share of Search among nail care worldwide, from 33.7% to 36.4%. - In August 2026, OPI gained estimated Share of Search among nail care worldwide, from 33.7% to 36.4%. - In August 2026, Sally Hansen gained estimated Share of Search among nail care worldwide, from 10.1% to 10.9%. - In August 2026, Essie lost estimated Share of Search among nail care worldwide, from 22.5% to 16.3%. - Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026. ## How did search popularity change for utility customer information systems worldwide in August 2026? - Estimated monthly branded searches for Robert Harris worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026. - Estimated monthly branded searches for Itron worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Oracle Health worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. - Estimated monthly branded searches for VertexOne worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## How did search popularity change for utility billing software worldwide in August 2026? - VertexOne’s estimated Share of Search among utility billing software worldwide has gained ground for 3 months in a row, from 9.2% to 12.6% in August 2026. - Estimated monthly branded searches for Robert Harris worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026. - Estimated monthly branded searches for Itron worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Cayenta worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nail file brands | 49.5K | 7% | 4 | | Nov 2025 | Nail file brands | 49.5K | 7% | 4 | | Dec 2025 | Nail file brands | 49.5K | 7.3% | 4 | | Jan 2026 | Nail file brands | 49.5K | 6.5% | 4 | | Feb 2026 | Nail file brands | 49.5K | 7.5% | 4 | | Mar 2026 | Nail file brands | 49.5K | 7.5% | 4 | | Apr 2026 | Nail file brands | 49.5K | 7.8% | 4 | | May 2026 | Nail file brands | 60.5K | 8.3% | 4 | | Jun 2026 | Nail file brands | 60.5K | 10% | 4 | | Jul 2026 | Nail file brands | 49.5K | 6.9% | 4 | | Aug 2026 | Nail file brands | 49.5K | 6.9% | 4 | | Sep 2026 | Nail file brands | — | — | — | | Oct 2025 | Nail polish brands | 49.5K | 10.8% | 4 | | Nov 2025 | Nail polish brands | 49.5K | 10.8% | 4 | | Dec 2025 | Nail polish brands | 49.5K | 11.5% | 4 | | Jan 2026 | Nail polish brands | 49.5K | 10.8% | 4 | | Feb 2026 | Nail polish brands | 49.5K | 11.2% | 4 | | Mar 2026 | Nail polish brands | 49.5K | 10.8% | 4 | | Apr 2026 | Nail polish brands | 49.5K | 11.9% | 4 | | May 2026 | Nail polish brands | 60.5K | 12.9% | 4 | | Jun 2026 | Nail polish brands | 60.5K | 13.8% | 4 | | Jul 2026 | Nail polish brands | 49.5K | 10% | 4 | | Aug 2026 | Nail polish brands | 49.5K | 10.8% | 4 | | Sep 2026 | Nail polish brands | — | — | — | | Oct 2025 | Cuticle care brands | 49.5K | 10.9% | 4 | | Nov 2025 | Cuticle care brands | 49.5K | 10.9% | 4 | | Dec 2025 | Cuticle care brands | 49.5K | 11.7% | 4 | | Jan 2026 | Cuticle care brands | 49.5K | 10.9% | 4 | | Feb 2026 | Cuticle care brands | 49.5K | 11.2% | 4 | | Mar 2026 | Cuticle care brands | 49.5K | 10.9% | 4 | | Apr 2026 | Cuticle care brands | 49.5K | 12% | 4 | | May 2026 | Cuticle care brands | 60.5K | 13% | 4 | | Jun 2026 | Cuticle care brands | 60.5K | 13.9% | 4 | | Jul 2026 | Cuticle care brands | 49.5K | 10.1% | 4 | | Aug 2026 | Cuticle care brands | 49.5K | 10.9% | 4 | | Sep 2026 | Cuticle care brands | — | — | — | | Oct 2025 | Nail care | 49.5K | 10.9% | 4 | | Nov 2025 | Nail care | 49.5K | 10.9% | 4 | | Dec 2025 | Nail care | 49.5K | 11.7% | 4 | | Jan 2026 | Nail care | 49.5K | 10.9% | 4 | | Feb 2026 | Nail care | 49.5K | 11.2% | 4 | | Mar 2026 | Nail care | 49.5K | 10.9% | 4 | | Apr 2026 | Nail care | 49.5K | 12.1% | 4 | | May 2026 | Nail care | 60.5K | 13% | 4 | | Jun 2026 | Nail care | 60.5K | 13.9% | 4 | | Jul 2026 | Nail care | 49.5K | 10.1% | 4 | | Aug 2026 | Nail care | 49.5K | 10.9% | 4 | | Sep 2026 | Nail care | — | — | — | | Oct 2025 | Utility customer information systems | 49.5K | 52.7% | 1 | | Nov 2025 | Utility customer information systems | 49.5K | 55.1% | 1 | | Dec 2025 | Utility customer information systems | 49.5K | 57.6% | 1 | | Jan 2026 | Utility customer information systems | 49.5K | 56.5% | 1 | | Feb 2026 | Utility customer information systems | 49.5K | 55% | 1 | | Mar 2026 | Utility customer information systems | 49.5K | 52.6% | 1 | | Apr 2026 | Utility customer information systems | 49.5K | 53.9% | 1 | | May 2026 | Utility customer information systems | 60.5K | 63.6% | 1 | | Jun 2026 | Utility customer information systems | 60.5K | 62.4% | 1 | | Jul 2026 | Utility customer information systems | 49.5K | 57.6% | 1 | | Aug 2026 | Utility customer information systems | 49.5K | 57.6% | 1 | | Sep 2026 | Utility customer information systems | — | — | — | | Oct 2025 | Utility billing software | 49.5K | 58.4% | 1 | | Nov 2025 | Utility billing software | 49.5K | 60.2% | 1 | | Dec 2025 | Utility billing software | 49.5K | 63.3% | 1 | | Jan 2026 | Utility billing software | 49.5K | 63.3% | 1 | | Feb 2026 | Utility billing software | 49.5K | 61.5% | 1 | | Mar 2026 | Utility billing software | 49.5K | 59.9% | 1 | | Apr 2026 | Utility billing software | 49.5K | 59.8% | 1 | | May 2026 | Utility billing software | 60.5K | 69% | 1 | | Jun 2026 | Utility billing software | 60.5K | 67.6% | 1 | | Jul 2026 | Utility billing software | 49.5K | 63% | 1 | | Aug 2026 | Utility billing software | 49.5K | 63.1% | 1 | | Sep 2026 | Utility billing software | — | — | — | ## How is Sally Hansen measured? Brandwave collects information about searches that people make online using Sally Hansen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sally hansen” ## Which nail file brands compete with Sally Hansen? - [Trim](/demand/global-en/brands/trim): Head-to-head: /demand/global-en/compare/sally-hansen-vs-trim - [Revlon](/demand/global-en/brands/revlon): Head-to-head: /demand/global-en/compare/revlon-vs-sally-hansen - [OPI](/demand/global-en/brands/opi): Head-to-head: /demand/global-en/compare/opi-vs-sally-hansen - [Bona Fide Beauty](/demand/global-en/brands/bona-fide-beauty): Head-to-head: /demand/global-en/compare/bona-fide-beauty-vs-sally-hansen - [Nailene](/demand/global-en/brands/nailene): Head-to-head: /demand/global-en/compare/nailene-vs-sally-hansen ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sally Hansen: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sally-hansen This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sally-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.