---
title: "Saint Laurent: search popularity worldwide"
description: "Saint Laurent is a luxury fashion house shopped by New Zealanders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/saint-laurent"
publisher: "Brandwave"
---

# Saint Laurent: search popularity worldwide

Saint Laurent is a luxury fashion house shopped by New Zealanders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Saint Laurent
- **Owned by**: Kering
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among leather jacket brands**: 71.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Leather jacket brands | 1 | 71.8% | 1M |

- [Leather jacket brands](/demand/global-en/categories/leather-jacket-brands)

## How has branded search demand for Saint Laurent changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Saint Laurent worldwide held steady at 1M.
- Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among leather jacket brands worldwide increased from 61.4% to 71.8%.
- Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among leather jacket brands worldwide peaked at 72.5% in July 2026 and was lowest at 56.6% in November 2025.

## How did search popularity change for leather jacket brands worldwide in August 2026?

- In August 2026, Belstaff overtook Schott to rank 3rd among leather jacket brands worldwide, at 5.3%.
- In August 2026, Saint Laurent lost estimated Share of Search among leather jacket brands worldwide, from 72.5% to 71.8%.
- Schott’s estimated Share of Search among leather jacket brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.3% in August 2026.
- Estimated monthly branded searches for AllSaints worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Leather jacket brands | 1M | 61.4% | 1 |
| Nov 2025 | Leather jacket brands | 1M | 56.6% | 1 |
| Dec 2025 | Leather jacket brands | 1.2M | 64.8% | 1 |
| Jan 2026 | Leather jacket brands | 1M | 64.8% | 1 |
| Feb 2026 | Leather jacket brands | 827K | 66.3% | 1 |
| Mar 2026 | Leather jacket brands | 1M | 68.3% | 1 |
| Apr 2026 | Leather jacket brands | 1M | 70.2% | 1 |
| May 2026 | Leather jacket brands | 1M | 70.2% | 1 |
| Jun 2026 | Leather jacket brands | 827K | 66.8% | 1 |
| Jul 2026 | Leather jacket brands | 1M | 72.5% | 1 |
| Aug 2026 | Leather jacket brands | 1M | 71.8% | 1 |
| Sep 2026 | Leather jacket brands | — | — | — |

## How is Saint Laurent measured?

Brandwave collects information about searches that people make online using Saint Laurent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “saint laurent”
- “ysl com”

## Which leather jacket brands compete with Saint Laurent?

- [AllSaints](/demand/global-en/brands/allsaints): Head-to-head: /demand/global-en/compare/allsaints-vs-saint-laurent
- [Belstaff](/demand/global-en/brands/belstaff): Head-to-head: /demand/global-en/compare/belstaff-vs-saint-laurent
- [Schott](/demand/global-en/brands/schott): Head-to-head: /demand/global-en/compare/saint-laurent-vs-schott
- [Acne Studios](/demand/global-en/brands/acne-studios)

## Who owns Saint Laurent?

Saint Laurent is owned by Kering. Brandwave also tracks Gucci, owned by the same company, worldwide.

- [Kering](/demand/global-en/companies/kering): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Saint Laurent?

Saint Laurent is owned by Kering. Brandwave also tracks Gucci, owned by the same company, worldwide.

## Cite this page

Brandwave. "Saint Laurent: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/saint-laurent

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.