---
title: "Sainsbury's: search popularity and Share of Search worldwide"
description: "Sainsbury's is supermarket brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sainsbury-s"
publisher: "Brandwave"
---

# Sainsbury's: search popularity and Share of Search worldwide

Sainsbury's is supermarket brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sainsbury's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bacon brands**: 44.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bacon brands | 1 | 44.9% | 9.1M |
| Canned fruit brands | 1 | 47.9% | 9.1M |
| Frozen fruit brands | 1 | 48.5% | 9.1M |
| Baked beans brands | 1 | 49.9% | 9.1M |
| Fish finger brands | 1 | 54.6% | 9.1M |
| Chickpea brands | 1 | 54.7% | 9.1M |
| Lentil brands | 1 | 54.7% | 9.1M |
| Couscous brands | 1 | 76.3% | 9.1M |
| Crumpets | 1 | 80.3% | 9.1M |
| Canned beans brands | 1 | 83.6% | 9.1M |
| Canned fish brands | 1 | 85.5% | 9.1M |
| Baking paper brands | 1 | 97.5% | 9.1M |
| Napkin brands | 1 | 97.9% | 9.1M |
| Pie brands | 1 | 98.5% | 9.1M |

- [Bacon brands](/demand/global-en/categories/bacon-brands)
- [Canned fruit brands](/demand/global-en/categories/canned-fruit-brands)
- [Frozen fruit brands](/demand/global-en/categories/frozen-fruit-brands)
- [Baked beans brands](/demand/global-en/categories/baked-beans-brands)
- [Fish finger brands](/demand/global-en/categories/fish-finger-brands)
- [Chickpea brands](/demand/global-en/categories/chickpea-brands)
- [Lentil brands](/demand/global-en/categories/lentil-brands)
- [Couscous brands](/demand/global-en/categories/couscous-brands)
- [Crumpets](/demand/global-en/categories/crumpets)
- [Canned beans brands](/demand/global-en/categories/canned-beans-brands)
- [Canned fish brands](/demand/global-en/categories/canned-fish-brands)
- [Baking paper brands](/demand/global-en/categories/baking-paper-brands)
- [Napkin brands](/demand/global-en/categories/napkin-brands)
- [Pie brands](/demand/global-en/categories/pie-brands)

## How has branded search demand for Sainsbury's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sainsbury's worldwide held steady at 9.1M.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among bacon brands worldwide increased from 41.8% to 44.9%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among bacon brands worldwide peaked at 49.9% in June 2026 and was lowest at 38.2% in November 2025.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fruit brands worldwide decreased from 48.8% to 47.9%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fruit brands worldwide peaked at 51% in June 2026 and was lowest at 44.4% in November 2025.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among frozen fruit brands worldwide peaked at 52.3% in June 2026 and was lowest at 42.8% in November 2025.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among baked beans brands worldwide decreased from 50.6% to 49.9%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among baked beans brands worldwide peaked at 52.9% in June 2026 and was lowest at 45.7% in November 2025.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among fish finger brands worldwide peaked at 59.5% in June 2026 and was lowest at 49.6% in November 2025.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among chickpea brands worldwide peaked at 59.5% in June 2026 and was lowest at 49.7% in November 2025.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among lentil brands worldwide peaked at 59.6% in June 2026 and was lowest at 49.8% in November 2025.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among couscous brands worldwide decreased from 93.5% to 76.3%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among couscous brands worldwide peaked at 94.6% in December 2025 and was lowest at 76.3% in August 2026.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among crumpets worldwide increased from 76.9% to 80.3%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among crumpets worldwide peaked at 80.3% in July 2026 and was lowest at 74.8% in February 2026.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned beans brands worldwide decreased from 85.5% to 83.6%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned beans brands worldwide peaked at 86.3% in December 2025 and was lowest at 75.1% in May 2026.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fish brands worldwide decreased from 87.9% to 85.5%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fish brands worldwide peaked at 87.9% in October 2025 and was lowest at 76.2% in May 2026.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among baking paper brands worldwide decreased from 98% to 97.5%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among napkin brands worldwide decreased from 98.5% to 97.9%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among pie brands worldwide held steady, from 98.4% to 98.5%.

## How did search popularity change for bacon brands worldwide in August 2026?

- In August 2026, Richmond gained estimated Share of Search among bacon brands worldwide, from 7.5% to 9%.
- In August 2026, Sainsbury's lost estimated Share of Search among bacon brands worldwide, from 45.7% to 44.9%.
- In August 2026, Tesco lost estimated Share of Search among bacon brands worldwide, from 37.4% to 36.8%.
- Estimated monthly branded searches for Denny worldwide fell 45.4% over 11 measured months, from 3.4M to 1.8M in August 2026.
- Estimated monthly branded searches for Kerry Foods worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

## How did search popularity change for canned fruit brands worldwide in August 2026?

- In August 2026, Libby's gained estimated Share of Search among canned fruit brands worldwide, from 2.4% to 2.9%.
- Princes’ estimated Share of Search among canned fruit brands worldwide has lost ground for 3 months in a row, from 13.4% to 7.9% in August 2026.
- Estimated monthly branded searches for Dole worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
- Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

## How did search popularity change for frozen fruit brands worldwide in August 2026?

- In August 2026, Natura gained estimated Share of Search among frozen fruit brands worldwide, from 8.1% to 9.7%.
- In August 2026, Sainsbury's lost estimated Share of Search among frozen fruit brands worldwide, from 49.2% to 48.5%.
- In August 2026, Tesco lost estimated Share of Search among frozen fruit brands worldwide, from 40.3% to 39.7%.
- Estimated monthly branded searches for Dole worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
- Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.
- Estimated monthly branded searches for Country Harvest worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

## How did search popularity change for baked beans brands worldwide in August 2026?

- Princes’ estimated Share of Search among baked beans brands worldwide has lost ground for 3 months in a row, from 14% to 8.2% in August 2026.
- Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## How did search popularity change for fish finger brands worldwide in August 2026?

- Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Findus worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
- Estimated monthly branded searches for Young's worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
- Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## How did search popularity change for chickpea brands worldwide in August 2026?

- Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## How did search popularity change for lentil brands worldwide in August 2026?

- Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 1K to 3.6K in August 2026.
- Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## How did search popularity change for couscous brands worldwide in August 2026?

- In August 2026, Zeta gained estimated Share of Search among couscous brands worldwide, from 19.5% to 22.9%.
- In August 2026, Sainsbury's lost estimated Share of Search among couscous brands worldwide, from 79.7% to 76.3%.
- Estimated monthly branded searches for Ainsley Harriott worldwide rose 90% over 11 measured months, from 1K to 1.9K in August 2026.
- Estimated monthly branded searches for Casbah worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
- Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
- Estimated monthly branded searches for Near East worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## How did search popularity change for crumpets worldwide in August 2026?

- Estimated monthly branded searches for Waitrose worldwide fell 18.7% over 11 measured months, from 1.5M to 1.2M in August 2026.
- Estimated monthly branded searches for Hovis worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
- Estimated monthly branded searches for Genius worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## How did search popularity change for canned beans brands worldwide in August 2026?

- Princes’ estimated Share of Search among canned beans brands worldwide has lost ground for 3 months in a row, from 22.5% to 13.7% in August 2026.
- Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## How did search popularity change for canned fish brands worldwide in August 2026?

- Sainsbury's’ estimated Share of Search among canned fish brands worldwide has gained ground for 3 months in a row, from 76.2% to 85.5% in August 2026.
- Estimated monthly branded searches for Wild Planet worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.
- Estimated monthly branded searches for Princes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
- Estimated monthly branded searches for Rio Mare worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Bar Harbor worldwide fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## How did search popularity change for baking paper brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Reynolds to rank 2nd among baking paper brands worldwide, at 1.2%.
- In August 2026, Sainsbury's lost estimated Share of Search among baking paper brands worldwide, from 98.2% to 97.5%.
- In August 2026, If You Care rose from 6th to 5th among baking paper brands worldwide.
- In August 2026, Bacofoil fell from 5th to 6th among baking paper brands worldwide.

## How did search popularity change for napkin brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Georgia-Pacific to rank 2nd among napkin brands worldwide, at 1.2%.
- In August 2026, Sainsbury's lost estimated Share of Search among napkin brands worldwide, from 98.8% to 97.9%.
- Estimated monthly branded searches for Marcal worldwide rose 173.6% over 11 measured months, from 12.1K to 33.1K in August 2026.
- Estimated monthly branded searches for Georgia-Pacific worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## How did search popularity change for pie brands worldwide in August 2026?

- Estimated monthly branded searches for Poole's worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.
- Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Pukka worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bacon brands | 9.1M | 41.8% | 1 |
| Nov 2025 | Bacon brands | 9.1M | 38.2% | 1 |
| Dec 2025 | Bacon brands | 11.1M | 40.3% | 1 |
| Jan 2026 | Bacon brands | 9.1M | 42.4% | 1 |
| Feb 2026 | Bacon brands | 7.5M | 40.4% | 1 |
| Mar 2026 | Bacon brands | 9.1M | 43% | 1 |
| Apr 2026 | Bacon brands | 9.1M | 45.7% | 1 |
| May 2026 | Bacon brands | 9.1M | 44.9% | 1 |
| Jun 2026 | Bacon brands | 9.1M | 49.9% | 1 |
| Jul 2026 | Bacon brands | 9.1M | 45.7% | 1 |
| Aug 2026 | Bacon brands | 9.1M | 44.9% | 1 |
| Sep 2026 | Bacon brands | — | — | — |
| Oct 2025 | Canned fruit brands | 9.1M | 48.8% | 1 |
| Nov 2025 | Canned fruit brands | 9.1M | 44.4% | 1 |
| Dec 2025 | Canned fruit brands | 11.1M | 45.3% | 1 |
| Jan 2026 | Canned fruit brands | 9.1M | 46% | 1 |
| Feb 2026 | Canned fruit brands | 7.5M | 45.8% | 1 |
| Mar 2026 | Canned fruit brands | 9.1M | 47.9% | 1 |
| Apr 2026 | Canned fruit brands | 9.1M | 46.1% | 1 |
| May 2026 | Canned fruit brands | 9.1M | 44.7% | 1 |
| Jun 2026 | Canned fruit brands | 9.1M | 51% | 1 |
| Jul 2026 | Canned fruit brands | 9.1M | 48% | 1 |
| Aug 2026 | Canned fruit brands | 9.1M | 47.9% | 1 |
| Sep 2026 | Canned fruit brands | — | — | — |
| Oct 2025 | Frozen fruit brands | 9.1M | 48.6% | 1 |
| Nov 2025 | Frozen fruit brands | 9.1M | 42.8% | 1 |
| Dec 2025 | Frozen fruit brands | 11.1M | 43.9% | 1 |
| Jan 2026 | Frozen fruit brands | 9.1M | 48.6% | 1 |
| Feb 2026 | Frozen fruit brands | 7.5M | 48.5% | 1 |
| Mar 2026 | Frozen fruit brands | 9.1M | 48.5% | 1 |
| Apr 2026 | Frozen fruit brands | 9.1M | 48.5% | 1 |
| May 2026 | Frozen fruit brands | 9.1M | 48.1% | 1 |
| Jun 2026 | Frozen fruit brands | 9.1M | 52.3% | 1 |
| Jul 2026 | Frozen fruit brands | 9.1M | 49.2% | 1 |
| Aug 2026 | Frozen fruit brands | 9.1M | 48.5% | 1 |
| Sep 2026 | Frozen fruit brands | — | — | — |
| Oct 2025 | Baked beans brands | 9.1M | 50.6% | 1 |
| Nov 2025 | Baked beans brands | 9.1M | 45.7% | 1 |
| Dec 2025 | Baked beans brands | 11.1M | 46.5% | 1 |
| Jan 2026 | Baked beans brands | 9.1M | 47.9% | 1 |
| Feb 2026 | Baked beans brands | 7.5M | 47.9% | 1 |
| Mar 2026 | Baked beans brands | 9.1M | 49.9% | 1 |
| Apr 2026 | Baked beans brands | 9.1M | 48% | 1 |
| May 2026 | Baked beans brands | 9.1M | 46.7% | 1 |
| Jun 2026 | Baked beans brands | 9.1M | 52.9% | 1 |
| Jul 2026 | Baked beans brands | 9.1M | 50% | 1 |
| Aug 2026 | Baked beans brands | 9.1M | 49.9% | 1 |
| Sep 2026 | Baked beans brands | — | — | — |
| Oct 2025 | Fish finger brands | 9.1M | 54.5% | 1 |
| Nov 2025 | Fish finger brands | 9.1M | 49.6% | 1 |
| Dec 2025 | Fish finger brands | 11.1M | 49.7% | 1 |
| Jan 2026 | Fish finger brands | 9.1M | 54.5% | 1 |
| Feb 2026 | Fish finger brands | 7.5M | 54.4% | 1 |
| Mar 2026 | Fish finger brands | 9.1M | 54.5% | 1 |
| Apr 2026 | Fish finger brands | 9.1M | 54.6% | 1 |
| May 2026 | Fish finger brands | 9.1M | 54.5% | 1 |
| Jun 2026 | Fish finger brands | 9.1M | 59.5% | 1 |
| Jul 2026 | Fish finger brands | 9.1M | 54.6% | 1 |
| Aug 2026 | Fish finger brands | 9.1M | 54.6% | 1 |
| Sep 2026 | Fish finger brands | — | — | — |
| Oct 2025 | Chickpea brands | 9.1M | 54.7% | 1 |
| Nov 2025 | Chickpea brands | 9.1M | 49.7% | 1 |
| Dec 2025 | Chickpea brands | 11.1M | 49.8% | 1 |
| Jan 2026 | Chickpea brands | 9.1M | 54.7% | 1 |
| Feb 2026 | Chickpea brands | 7.5M | 54.7% | 1 |
| Mar 2026 | Chickpea brands | 9.1M | 54.7% | 1 |
| Apr 2026 | Chickpea brands | 9.1M | 54.7% | 1 |
| May 2026 | Chickpea brands | 9.1M | 54.7% | 1 |
| Jun 2026 | Chickpea brands | 9.1M | 59.5% | 1 |
| Jul 2026 | Chickpea brands | 9.1M | 54.7% | 1 |
| Aug 2026 | Chickpea brands | 9.1M | 54.7% | 1 |
| Sep 2026 | Chickpea brands | — | — | — |
| Oct 2025 | Lentil brands | 9.1M | 54.7% | 1 |
| Nov 2025 | Lentil brands | 9.1M | 49.8% | 1 |
| Dec 2025 | Lentil brands | 11.1M | 49.8% | 1 |
| Jan 2026 | Lentil brands | 9.1M | 54.7% | 1 |
| Feb 2026 | Lentil brands | 7.5M | 54.7% | 1 |
| Mar 2026 | Lentil brands | 9.1M | 54.7% | 1 |
| Apr 2026 | Lentil brands | 9.1M | 54.7% | 1 |
| May 2026 | Lentil brands | 9.1M | 54.7% | 1 |
| Jun 2026 | Lentil brands | 9.1M | 59.6% | 1 |
| Jul 2026 | Lentil brands | 9.1M | 54.7% | 1 |
| Aug 2026 | Lentil brands | 9.1M | 54.7% | 1 |
| Sep 2026 | Lentil brands | — | — | — |
| Oct 2025 | Couscous brands | 9.1M | 93.5% | 1 |
| Nov 2025 | Couscous brands | 9.1M | 93.5% | 1 |
| Dec 2025 | Couscous brands | 11.1M | 94.6% | 1 |
| Jan 2026 | Couscous brands | 9.1M | 92.3% | 1 |
| Feb 2026 | Couscous brands | 7.5M | 90.8% | 1 |
| Mar 2026 | Couscous brands | 9.1M | 90.8% | 1 |
| Apr 2026 | Couscous brands | 9.1M | 87.4% | 1 |
| May 2026 | Couscous brands | 9.1M | 85.1% | 1 |
| Jun 2026 | Couscous brands | 9.1M | 82.7% | 1 |
| Jul 2026 | Couscous brands | 9.1M | 79.7% | 1 |
| Aug 2026 | Couscous brands | 9.1M | 76.3% | 1 |
| Sep 2026 | Couscous brands | — | — | — |
| Oct 2025 | Crumpets | 9.1M | 76.9% | 1 |
| Nov 2025 | Crumpets | 9.1M | 74.9% | 1 |
| Dec 2025 | Crumpets | 11.1M | 77.3% | 1 |
| Jan 2026 | Crumpets | 9.1M | 76.9% | 1 |
| Feb 2026 | Crumpets | 7.5M | 74.8% | 1 |
| Mar 2026 | Crumpets | 9.1M | 76.9% | 1 |
| Apr 2026 | Crumpets | 9.1M | 78.8% | 1 |
| May 2026 | Crumpets | 9.1M | 78.8% | 1 |
| Jun 2026 | Crumpets | 9.1M | 80.3% | 1 |
| Jul 2026 | Crumpets | 9.1M | 80.3% | 1 |
| Aug 2026 | Crumpets | 9.1M | 80.3% | 1 |
| Sep 2026 | Crumpets | — | — | — |
| Oct 2025 | Canned beans brands | 9.1M | 85.5% | 1 |
| Nov 2025 | Canned beans brands | 9.1M | 83.6% | 1 |
| Dec 2025 | Canned beans brands | 11.1M | 86.3% | 1 |
| Jan 2026 | Canned beans brands | 9.1M | 78.3% | 1 |
| Feb 2026 | Canned beans brands | 7.5M | 78.1% | 1 |
| Mar 2026 | Canned beans brands | 9.1M | 83.6% | 1 |
| Apr 2026 | Canned beans brands | 9.1M | 78.3% | 1 |
| May 2026 | Canned beans brands | 9.1M | 75.1% | 1 |
| Jun 2026 | Canned beans brands | 9.1M | 81.2% | 1 |
| Jul 2026 | Canned beans brands | 9.1M | 84% | 1 |
| Aug 2026 | Canned beans brands | 9.1M | 83.6% | 1 |
| Sep 2026 | Canned beans brands | — | — | — |
| Oct 2025 | Canned fish brands | 9.1M | 87.9% | 1 |
| Nov 2025 | Canned fish brands | 9.1M | 85.5% | 1 |
| Dec 2025 | Canned fish brands | 11.1M | 87.8% | 1 |
| Jan 2026 | Canned fish brands | 9.1M | 80% | 1 |
| Feb 2026 | Canned fish brands | 7.5M | 80% | 1 |
| Mar 2026 | Canned fish brands | 9.1M | 85.5% | 1 |
| Apr 2026 | Canned fish brands | 9.1M | 80% | 1 |
| May 2026 | Canned fish brands | 9.1M | 76.2% | 1 |
| Jun 2026 | Canned fish brands | 9.1M | 82.5% | 1 |
| Jul 2026 | Canned fish brands | 9.1M | 85.5% | 1 |
| Aug 2026 | Canned fish brands | 9.1M | 85.5% | 1 |
| Sep 2026 | Canned fish brands | — | — | — |
| Oct 2025 | Baking paper brands | 9.1M | 98% | 1 |
| Nov 2025 | Baking paper brands | 9.1M | 97.5% | 1 |
| Dec 2025 | Baking paper brands | 11.1M | 98% | 1 |
| Jan 2026 | Baking paper brands | 9.1M | 97.6% | 1 |
| Feb 2026 | Baking paper brands | 7.5M | 97.5% | 1 |
| Mar 2026 | Baking paper brands | 9.1M | 97.3% | 1 |
| Apr 2026 | Baking paper brands | 9.1M | 98.1% | 1 |
| May 2026 | Baking paper brands | 9.1M | 98.1% | 1 |
| Jun 2026 | Baking paper brands | 9.1M | 97.8% | 1 |
| Jul 2026 | Baking paper brands | 9.1M | 98.2% | 1 |
| Aug 2026 | Baking paper brands | 9.1M | 97.5% | 1 |
| Sep 2026 | Baking paper brands | — | — | — |
| Oct 2025 | Napkin brands | 9.1M | 98.5% | 1 |
| Nov 2025 | Napkin brands | 9.1M | 98.1% | 1 |
| Dec 2025 | Napkin brands | 11.1M | 98.5% | 1 |
| Jan 2026 | Napkin brands | 9.1M | 98.4% | 1 |
| Feb 2026 | Napkin brands | 7.5M | 98.2% | 1 |
| Mar 2026 | Napkin brands | 9.1M | 97.9% | 1 |
| Apr 2026 | Napkin brands | 9.1M | 98.7% | 1 |
| May 2026 | Napkin brands | 9.1M | 98.7% | 1 |
| Jun 2026 | Napkin brands | 9.1M | 98.7% | 1 |
| Jul 2026 | Napkin brands | 9.1M | 98.8% | 1 |
| Aug 2026 | Napkin brands | 9.1M | 97.9% | 1 |
| Sep 2026 | Napkin brands | — | — | — |
| Oct 2025 | Pie brands | 9.1M | 98.4% | 1 |
| Nov 2025 | Pie brands | 9.1M | 98.4% | 1 |
| Dec 2025 | Pie brands | 11.1M | 98.4% | 1 |
| Jan 2026 | Pie brands | 9.1M | 98.3% | 1 |
| Feb 2026 | Pie brands | 7.5M | 98.1% | 1 |
| Mar 2026 | Pie brands | 9.1M | 98.4% | 1 |
| Apr 2026 | Pie brands | 9.1M | 98.5% | 1 |
| May 2026 | Pie brands | 9.1M | 98.5% | 1 |
| Jun 2026 | Pie brands | 9.1M | 98.5% | 1 |
| Jul 2026 | Pie brands | 9.1M | 98.6% | 1 |
| Aug 2026 | Pie brands | 9.1M | 98.5% | 1 |
| Sep 2026 | Pie brands | — | — | — |

## How is Sainsbury's measured?

Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sainsburys”

## Which bacon brands compete with Sainsbury's?

- [Tesco](/demand/global-en/brands/tesco): Head-to-head: /demand/global-en/compare/sainsbury-s-vs-tesco
- [Denny](/demand/global-en/brands/denny): Head-to-head: /demand/global-en/compare/denny-vs-sainsbury-s
- [Richmond](/demand/global-en/brands/richmond): Head-to-head: /demand/global-en/compare/richmond-vs-sainsbury-s
- [Herta](/demand/global-en/brands/herta): Head-to-head: /demand/global-en/compare/herta-vs-sainsbury-s
- [Kerry Foods](/demand/global-en/brands/kerry-foods): Head-to-head: /demand/global-en/compare/kerry-foods-vs-sainsbury-s

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sainsbury's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sainsbury-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sainsbury-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.