---
title: "Sailor Jerry: search popularity worldwide"
description: "Sailor Jerry is a rum brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sailor-jerry"
publisher: "Brandwave"
---

# Sailor Jerry: search popularity worldwide

Sailor Jerry is a rum brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sailor Jerry
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among rum brands**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rum brands | 6 | 1.8% | 27.1K |

- [Rum brands](/demand/global-en/categories/rum-brands)

## How has branded search demand for Sailor Jerry changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Sailor Jerry worldwide fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Sailor Jerry’s estimated Share of Search among rum brands worldwide held steady, from 1.9% to 1.8%.

## How did search popularity change for rum brands worldwide in September 2026?

- In September 2026, Kraken overtook Havana Club to rank 3rd among rum brands worldwide, with 11.2% estimated Share of Search.
- In September 2026, Captain Morgan gained estimated Share of Search among rum brands worldwide, from 21.8% to 24.9%.
- In September 2026, Bacardi lost estimated Share of Search among rum brands worldwide, from 48.7% to 45.5%.
- In September 2026, Havana Club lost estimated Share of Search among rum brands worldwide, from 9.8% to 9.1%.
- In September 2026, Malibu lost estimated Share of Search among rum brands worldwide, from 8% to 7.4%.
- Estimated monthly branded searches for Sailor Jerry worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rum brands | 33.1K | 1.9% | 6 |
| Nov 2025 | Rum brands | 33.1K | 1.9% | 6 |
| Dec 2025 | Rum brands | 40.5K | 1.7% | 6 |
| Jan 2026 | Rum brands | 33.1K | 2% | 6 |
| Feb 2026 | Rum brands | 27.1K | 2% | 6 |
| Mar 2026 | Rum brands | 33.1K | 2.1% | 6 |
| Apr 2026 | Rum brands | 33.1K | 2% | 6 |
| May 2026 | Rum brands | 33.1K | 1.9% | 6 |
| Jun 2026 | Rum brands | 33.1K | 2% | 6 |
| Jul 2026 | Rum brands | 33.1K | 1.9% | 6 |
| Aug 2026 | Rum brands | 33.1K | 2% | 6 |
| Sep 2026 | Rum brands | 27.1K | 1.8% | 6 |

## How is Sailor Jerry measured?

Brandwave collects information about searches that people make online using Sailor Jerry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sailor jerry”

## Which rum brands compete with Sailor Jerry?

- [Bacardi](/demand/global-en/brands/bacardi): Head-to-head: /demand/global-en/compare/bacardi-vs-sailor-jerry
- [Captain Morgan](/demand/global-en/brands/captain-morgan): Head-to-head: /demand/global-en/compare/captain-morgan-vs-sailor-jerry
- [Kraken](/demand/global-en/brands/kraken): Head-to-head: /demand/global-en/compare/kraken-vs-sailor-jerry
- [Havana Club](/demand/global-en/brands/havana-club): Head-to-head: /demand/global-en/compare/havana-club-vs-sailor-jerry
- [Malibu](/demand/global-en/brands/malibu): Head-to-head: /demand/global-en/compare/malibu-vs-sailor-jerry

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sailor Jerry: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sailor-jerry

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sailor-jerry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.