--- title: "Saie: search popularity worldwide" description: "An American makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/saie" publisher: "Brandwave" --- # Saie: search popularity worldwide An American makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Saie - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cream bronzer brands**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cream bronzer brands | 5 | 4.7% | 110K | | Blush brands | 6 | 4.8% | 110K | - [Cream bronzer brands](/demand/global-en/categories/cream-bronzer-brands) - [Blush brands](/demand/global-en/categories/blush-brands) ## Top cream bronzer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Saie was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Saie is the joint most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NARS | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Saie | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tarte | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anastasia Beverly Hills | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cream bronzer brands - Asked ChatGPT "Which cream bronzer brand should I buy?": 1. Saie - Asked ChatGPT "What are the best cream bronzer brands?": 1. Saie, 2. NARS - Asked ChatGPT "What's the best cream bronzer brand for everyday makeup?": 1. Saie - Searched Google, AI Overview "best cream bronzer": 1. NARS, 2. Saie - Searched Google, AI Overview "cream bronzer for dry skin": named none of the brands we track Not named in any answer: Charlotte Tilbury, Tarte and Anastasia Beverly Hills. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Saie changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Saie worldwide fell from 165K to 110K. - Across the 12 months ending September 2026, Saie’s share of searches among cream bronzer brands worldwide decreased from 6.1% to 4.7%. - Across the 12 months ending September 2026, Saie’s share of searches among cream bronzer brands worldwide peaked at 6.7% in April 2026 and was lowest at 4.7% in September 2026. - Across the 12 months ending September 2026, Saie’s share of searches among blush brands worldwide decreased from 5.4% to 4.8%. - Across the 12 months ending September 2026, Saie’s share of searches among blush brands worldwide peaked at 6.2% in November 2025 and was lowest at 4.7% in May 2026. ## How did search popularity change for cream bronzer brands worldwide in September 2026? - In September 2026, Charlotte Tilbury gained share of searches among cream bronzer brands worldwide, from 63.9% to 64.6%. - In September 2026, Saie lost share of searches among cream bronzer brands worldwide, from 5.8% to 4.7%. - Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026. - Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. - Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## How did search popularity change for blush brands worldwide in September 2026? - In September 2026, Saie lost share of searches among blush brands worldwide, from 5.8% to 4.8%. - Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. - Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. - Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for e.l.f. Cosmetics worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cream bronzer brands | 165K | 6.1% | 5 | | Nov 2025 | Cream bronzer brands | 246K | 4.9% | 5 | | Dec 2025 | Cream bronzer brands | 201K | 5% | 5 | | Jan 2026 | Cream bronzer brands | 165K | 6.5% | 5 | | Feb 2026 | Cream bronzer brands | 135K | 6.5% | 5 | | Mar 2026 | Cream bronzer brands | 135K | 5.5% | 5 | | Apr 2026 | Cream bronzer brands | 135K | 6.7% | 5 | | May 2026 | Cream bronzer brands | 135K | 5.3% | 5 | | Jun 2026 | Cream bronzer brands | 135K | 6.6% | 5 | | Jul 2026 | Cream bronzer brands | 135K | 5.8% | 5 | | Aug 2026 | Cream bronzer brands | 135K | 5.8% | 5 | | Sep 2026 | Cream bronzer brands | 110K | 4.7% | 5 | | Oct 2025 | Blush brands | 165K | 5.4% | 6 | | Nov 2025 | Blush brands | 246K | 6.2% | 5 | | Dec 2025 | Blush brands | 201K | 6% | 6 | | Jan 2026 | Blush brands | 165K | 6% | 6 | | Feb 2026 | Blush brands | 135K | 5.6% | 6 | | Mar 2026 | Blush brands | 135K | 5.2% | 6 | | Apr 2026 | Blush brands | 135K | 5.6% | 6 | | May 2026 | Blush brands | 135K | 4.7% | 6 | | Jun 2026 | Blush brands | 135K | 6.1% | 6 | | Jul 2026 | Blush brands | 135K | 5.5% | 6 | | Aug 2026 | Blush brands | 135K | 5.8% | 6 | | Sep 2026 | Blush brands | 110K | 4.8% | 6 | ## How are Saie’s branded searches counted? Brandwave collects information about searches that people make online using Saie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “saie” ## Which cream bronzer brands compete with Saie? - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-saie - [NARS](/demand/global-en/brands/nars-cosmetics): Head-to-head: /demand/global-en/compare/nars-cosmetics-vs-saie - [Tarte](/demand/global-en/brands/tarte): Head-to-head: /demand/global-en/compare/saie-vs-tarte - [Anastasia Beverly Hills](/demand/global-en/brands/anastasia-beverly-hills): Head-to-head: /demand/global-en/compare/anastasia-beverly-hills-vs-saie ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Saie: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/saie This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/saie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.