--- title: "SafetyWing: search popularity and Share of Search worldwide" description: "SafetyWing is a travel insurance provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/safetywing" publisher: "Brandwave" --- # SafetyWing: search popularity and Share of Search worldwide SafetyWing is a travel insurance provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SafetyWing - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among travel insurance brands**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Travel insurance brands | 4 | 2.9% | 40.5K | | Travel insurance providers | 3 | 3.1% | 40.5K | - [Travel insurance brands](/demand/global-en/categories/travel-insurance-brands) - [Travel insurance providers](/demand/global-en/categories/travel-insurance-providers) ## How has branded search demand for SafetyWing changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for SafetyWing worldwide rose from 27.1K to 40.5K. - Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance brands worldwide increased from 2% to 2.9%. - Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance providers worldwide increased from 2.1% to 3.1%. - Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance providers worldwide peaked at 3.1% in August 2026 and was lowest at 2.1% in January 2026. ## How did search popularity change for travel insurance brands worldwide in August 2026? - In August 2026, SafetyWing gained estimated Share of Search among travel insurance brands worldwide, from 2% to 2.9%. - In August 2026, InsureandGo gained estimated Share of Search among travel insurance brands worldwide, from 3.7% to 4.4%. - In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%. - Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. ## How did search popularity change for travel insurance providers worldwide in August 2026? - In August 2026, SafetyWing gained estimated Share of Search among travel insurance providers worldwide, from 2.1% to 3.1%. - In August 2026, Cover-More gained estimated Share of Search among travel insurance providers worldwide, from 2.5% to 3.1%. - In August 2026, AXA lost estimated Share of Search among travel insurance providers worldwide, from 93.7% to 92.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Travel insurance brands | 27.1K | 2% | 4 | | Nov 2025 | Travel insurance brands | 27.1K | 2% | 4 | | Dec 2025 | Travel insurance brands | 27.1K | 2% | 4 | | Jan 2026 | Travel insurance brands | 33.1K | 2% | 4 | | Feb 2026 | Travel insurance brands | 33.1K | 2.4% | 4 | | Mar 2026 | Travel insurance brands | 33.1K | 2% | 4 | | Apr 2026 | Travel insurance brands | 33.1K | 2.4% | 4 | | May 2026 | Travel insurance brands | 33.1K | 2.4% | 4 | | Jun 2026 | Travel insurance brands | 27.1K | 2% | 4 | | Jul 2026 | Travel insurance brands | 27.1K | 2% | 4 | | Aug 2026 | Travel insurance brands | 40.5K | 2.9% | 4 | | Sep 2026 | Travel insurance brands | — | — | — | | Oct 2025 | Travel insurance providers | 27.1K | 2.1% | 3 | | Nov 2025 | Travel insurance providers | 27.1K | 2.1% | 3 | | Dec 2025 | Travel insurance providers | 27.1K | 2.1% | 3 | | Jan 2026 | Travel insurance providers | 33.1K | 2.1% | 3 | | Feb 2026 | Travel insurance providers | 33.1K | 2.5% | 3 | | Mar 2026 | Travel insurance providers | 33.1K | 2.1% | 3 | | Apr 2026 | Travel insurance providers | 33.1K | 2.5% | 3 | | May 2026 | Travel insurance providers | 33.1K | 2.5% | 3 | | Jun 2026 | Travel insurance providers | 27.1K | 2.1% | 3 | | Jul 2026 | Travel insurance providers | 27.1K | 2.1% | 3 | | Aug 2026 | Travel insurance providers | 40.5K | 3.1% | 3 | | Sep 2026 | Travel insurance providers | — | — | — | ## How is SafetyWing measured? Brandwave collects information about searches that people make online using SafetyWing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “safetywing” ## Which travel insurance brands compete with SafetyWing? - [AXA](/demand/global-en/brands/axa): Head-to-head: /demand/global-en/compare/axa-vs-safetywing - [InsureandGo](/demand/global-en/brands/insureandgo): Head-to-head: /demand/global-en/compare/insureandgo-vs-safetywing - [Cover-More](/demand/global-en/brands/cover-more): Head-to-head: /demand/global-en/compare/cover-more-vs-safetywing - [World Nomads](/demand/global-en/brands/world-nomads): Head-to-head: /demand/global-en/compare/safetywing-vs-world-nomads - [Allianz Travel](/demand/global-en/brands/allianz-travel): Head-to-head: /demand/global-en/compare/allianz-travel-vs-safetywing ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SafetyWing: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/safetywing This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/safetywing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.