--- title: "SafeGraph: search popularity and Share of Search worldwide" description: "SafeGraph is a location data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/safegraph" publisher: "Brandwave" --- # SafeGraph: search popularity and Share of Search worldwide SafeGraph is a location data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SafeGraph - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among geospatial analytics platforms**: 0.23% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Geospatial analytics platforms | 5 | 0.23% | 1K | | Foot traffic analytics platforms | 3 | 1.6% | 1K | - [Geospatial analytics platforms](/demand/global-en/categories/geospatial-analytics-platforms) - [Foot traffic analytics platforms](/demand/global-en/categories/foot-traffic-analytics-platforms) ## How has branded search demand for SafeGraph changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for SafeGraph worldwide fell from 2.4K to 1K. - Across the 11 months ending August 2026, SafeGraph’s estimated Share of Search among geospatial analytics platforms worldwide held steady, from 0.43% to 0.23%. - Across the 11 months ending August 2026, SafeGraph’s estimated Share of Search among foot traffic analytics platforms worldwide decreased from 3% to 1.6%. - Across the 11 months ending August 2026, SafeGraph’s estimated Share of Search among foot traffic analytics platforms worldwide peaked at 3% in October 2025 and was lowest at 1.5% in March 2026. ## How did search popularity change for geospatial analytics platforms worldwide in August 2026? - In August 2026, CARTO gained estimated Share of Search among geospatial analytics platforms worldwide, from 7.9% to 9.5%. - In August 2026, Esri ArcGIS lost estimated Share of Search among geospatial analytics platforms worldwide, from 47.9% to 47.1%. - In August 2026, Mapbox lost estimated Share of Search among geospatial analytics platforms worldwide, from 32.2% to 31.6%. - Foursquare’s estimated Share of Search among geospatial analytics platforms worldwide has lost ground for 3 months in a row, from 14.2% to 11.6% in August 2026. - Estimated monthly branded searches for SafeGraph worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026. ## How did search popularity change for foot traffic analytics platforms worldwide in August 2026? - In August 2026, Foursquare gained estimated Share of Search among foot traffic analytics platforms worldwide, from 77.2% to 80.3%. - In August 2026, Placer.ai lost estimated Share of Search among foot traffic analytics platforms worldwide, from 18.9% to 16.1%. - Estimated monthly branded searches for Advan worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026. - Estimated monthly branded searches for SafeGraph worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026. - Estimated monthly branded searches for Unacast worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Geospatial analytics platforms | 2.4K | 0.43% | 5 | | Nov 2025 | Geospatial analytics platforms | 1.9K | 0.34% | 5 | | Dec 2025 | Geospatial analytics platforms | 1.6K | 0.34% | 5 | | Jan 2026 | Geospatial analytics platforms | 1.9K | 0.38% | 5 | | Feb 2026 | Geospatial analytics platforms | 1.9K | 0.37% | 5 | | Mar 2026 | Geospatial analytics platforms | 1.9K | 0.31% | 5 | | Apr 2026 | Geospatial analytics platforms | 1.9K | 0.33% | 5 | | May 2026 | Geospatial analytics platforms | 1.6K | 0.31% | 5 | | Jun 2026 | Geospatial analytics platforms | 1.9K | 0.45% | 5 | | Jul 2026 | Geospatial analytics platforms | 1.3K | 0.31% | 5 | | Aug 2026 | Geospatial analytics platforms | 1K | 0.23% | 5 | | Sep 2026 | Geospatial analytics platforms | — | — | — | | Oct 2025 | Foot traffic analytics platforms | 2.4K | 3% | 3 | | Nov 2025 | Foot traffic analytics platforms | 1.9K | 2.5% | 3 | | Dec 2025 | Foot traffic analytics platforms | 1.6K | 2.2% | 3 | | Jan 2026 | Foot traffic analytics platforms | 1.9K | 2.5% | 3 | | Feb 2026 | Foot traffic analytics platforms | 1.9K | 2.1% | 3 | | Mar 2026 | Foot traffic analytics platforms | 1.9K | 1.5% | 3 | | Apr 2026 | Foot traffic analytics platforms | 1.9K | 2.1% | 3 | | May 2026 | Foot traffic analytics platforms | 1.6K | 1.8% | 3 | | Jun 2026 | Foot traffic analytics platforms | 1.9K | 2.5% | 3 | | Jul 2026 | Foot traffic analytics platforms | 1.3K | 2% | 3 | | Aug 2026 | Foot traffic analytics platforms | 1K | 1.6% | 3 | | Sep 2026 | Foot traffic analytics platforms | — | — | — | ## How is SafeGraph measured? Brandwave collects information about searches that people make online using SafeGraph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “safegraph” ## Which geospatial analytics platforms compete with SafeGraph? - [Esri ArcGIS](/demand/global-en/brands/esri-arcgis): Head-to-head: /demand/global-en/compare/esri-arcgis-vs-safegraph - [Mapbox](/demand/global-en/brands/mapbox): Head-to-head: /demand/global-en/compare/mapbox-vs-safegraph - [Foursquare](/demand/global-en/brands/foursquare): Head-to-head: /demand/global-en/compare/foursquare-vs-safegraph - [CARTO](/demand/global-en/brands/carto): Head-to-head: /demand/global-en/compare/carto-vs-safegraph ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SafeGraph: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/safegraph This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/safegraph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.