--- title: "Safari: search popularity worldwide" description: "Safari is a web browser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/safari" publisher: "Brandwave" --- # Safari: search popularity worldwide Safari is a web browser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Safari - **Owned by**: Apple - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among web browsers**: 19.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Web browsers | 3 | 19.9% | 4.1M | - [Web browsers](/demand/global-en/categories/web-browsers) ## How has branded search demand for Safari changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Safari worldwide rose from 3.4M to 4.1M. - Across the 12 months ending September 2026, Safari’s estimated Share of Search among web browsers worldwide increased from 16.8% to 19.9%. - Across the 12 months ending September 2026, Safari’s estimated Share of Search among web browsers worldwide peaked at 22% in June 2026 and was lowest at 16.8% in October 2025. - Across the 12 months ending September 2026, Safari rose from 4th to 3rd among web browsers worldwide. ## How did search popularity change for web browsers worldwide in September 2026? - In September 2026, Firefox gained estimated Share of Search among web browsers worldwide, from 14.1% to 16.3%. - In September 2026, Opera gained estimated Share of Search among web browsers worldwide, from 9.4% to 10.9%. - In September 2026, Brave lost estimated Share of Search among web browsers worldwide, from 25.7% to 24.4%. - In September 2026, Google Chrome lost estimated Share of Search among web browsers worldwide, from 25.7% to 24.4%. - In September 2026, Safari lost estimated Share of Search among web browsers worldwide, from 21% to 19.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Web browsers | 3.4M | 16.8% | 4 | | Nov 2025 | Web browsers | 3.4M | 17.4% | 4 | | Dec 2025 | Web browsers | 4.1M | 20.5% | 3 | | Jan 2026 | Web browsers | 4.1M | 19.7% | 3 | | Feb 2026 | Web browsers | 3.4M | 18.8% | 3 | | Mar 2026 | Web browsers | 4.1M | 20.9% | 3 | | Apr 2026 | Web browsers | 3.4M | 18.8% | 3 | | May 2026 | Web browsers | 4.1M | 21.5% | 3 | | Jun 2026 | Web browsers | 4.1M | 22% | 3 | | Jul 2026 | Web browsers | 4.1M | 22% | 3 | | Aug 2026 | Web browsers | 4.1M | 21% | 3 | | Sep 2026 | Web browsers | 4.1M | 19.9% | 3 | ## How is Safari measured? Brandwave collects information about searches that people make online using Safari’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “safari” ## Which web browsers compete with Safari? - [Brave](/demand/global-en/brands/brave): Head-to-head: /demand/global-en/compare/brave-vs-safari - [Google Chrome](/demand/global-en/brands/google-chrome): Head-to-head: /demand/global-en/compare/google-chrome-vs-safari - [Firefox](/demand/global-en/brands/firefox): Head-to-head: /demand/global-en/compare/firefox-vs-safari - [Opera](/demand/global-en/brands/opera): Head-to-head: /demand/global-en/compare/opera-vs-safari - [Microsoft Edge](/demand/global-en/brands/microsoft-edge): Head-to-head: /demand/global-en/compare/microsoft-edge-vs-safari ## Who owns Safari? Safari is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide. - [Apple](/demand/global-en/companies/apple): Owns 20 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Safari? Safari is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide. ## Cite this page Brandwave. "Safari: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/safari This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/safari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.