---
title: "Sabre: search popularity and Share of Search worldwide"
description: "Sabre is travel technology provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sabre"
publisher: "Brandwave"
---

# Sabre: search popularity and Share of Search worldwide

Sabre is travel technology provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sabre
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among aviation software**: 0.05%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Aviation software | 6 | 0.05% | 1.6K |

- [Aviation software](/demand/global-en/categories/aviation-software)

## How has branded search demand for Sabre changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sabre worldwide rose from 1.3K to 1.6K.
- Across the 11 months ending August 2026, Sabre’s estimated Share of Search among aviation software worldwide held steady at 0.05%.

## How did search popularity change for aviation software worldwide in August 2026?

- In August 2026, ForeFlight gained estimated Share of Search among aviation software worldwide, from 2.5% to 3%.
- Jeppesen’s estimated Share of Search among aviation software worldwide has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.
- Estimated monthly branded searches for Sabre worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
- Estimated monthly branded searches for FlightAware worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
- Estimated monthly branded searches for Amadeus worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aviation software | 1.3K | 0.05% | 6 |
| Nov 2025 | Aviation software | 1.3K | 0.04% | 6 |
| Dec 2025 | Aviation software | 1K | 0.03% | 6 |
| Jan 2026 | Aviation software | 1.3K | 0.04% | 6 |
| Feb 2026 | Aviation software | 1.3K | 0.05% | 6 |
| Mar 2026 | Aviation software | 1.6K | 0.04% | 6 |
| Apr 2026 | Aviation software | 1.3K | 0.05% | 6 |
| May 2026 | Aviation software | 1.3K | 0.05% | 6 |
| Jun 2026 | Aviation software | 1.6K | 0.06% | 6 |
| Jul 2026 | Aviation software | 1.6K | 0.05% | 6 |
| Aug 2026 | Aviation software | 1.6K | 0.05% | 6 |
| Sep 2026 | Aviation software | — | — | — |

## How is Sabre measured?

Brandwave collects information about searches that people make online using Sabre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sabre travel”

## Which aviation software compete with Sabre?

- [FlightAware](/demand/global-en/brands/flightaware): Head-to-head: /demand/global-en/compare/flightaware-vs-sabre
- [Trax](/demand/global-en/brands/trax): Head-to-head: /demand/global-en/compare/sabre-vs-trax
- [ForeFlight](/demand/global-en/brands/foreflight): Head-to-head: /demand/global-en/compare/foreflight-vs-sabre
- [Jeppesen](/demand/global-en/brands/jeppesen): Head-to-head: /demand/global-en/compare/jeppesen-vs-sabre
- [Amadeus](/demand/global-en/brands/amadeus): Head-to-head: /demand/global-en/compare/amadeus-vs-sabre

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sabre: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sabre

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sabre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.