--- title: "Sabra: search popularity and Share of Search worldwide" description: "Sabra is hummus brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sabra" publisher: "Brandwave" --- # Sabra: search popularity and Share of Search worldwide Sabra is hummus brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sabra - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hummus brands**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hummus brands | 4 | 3.4% | 60.5K | | Dips brands | 2 | 15.8% | 60.5K | - [Hummus brands](/demand/global-en/categories/hummus-brands) - [Dips brands](/demand/global-en/categories/dips-brands) ## How has branded search demand for Sabra changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sabra worldwide rose from 49.5K to 60.5K. - Across the 11 months ending August 2026, Sabra’s estimated Share of Search among hummus brands worldwide increased from 2.3% to 3.4%. - Across the 11 months ending August 2026, Sabra’s estimated Share of Search among hummus brands worldwide peaked at 3.7% in May 2026 and was lowest at 1.6% in December 2025. - Across the 11 months ending August 2026, Sabra’s estimated Share of Search among dips brands worldwide increased from 11.3% to 15.8%. - Across the 11 months ending August 2026, Sabra’s estimated Share of Search among dips brands worldwide peaked at 18.6% in May 2026 and was lowest at 11.3% in October 2025. ## How did search popularity change for hummus brands worldwide in August 2026? - In August 2026, Waitrose gained estimated Share of Search among hummus brands worldwide, from 62% to 67.9%. - In August 2026, Sabra gained estimated Share of Search among hummus brands worldwide, from 2.5% to 3.4%. - In August 2026, Cauldron gained estimated Share of Search among hummus brands worldwide, from 6.9% to 7.5%. - In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%. ## How did search popularity change for dips brands worldwide in August 2026? - In August 2026, Chobani gained estimated Share of Search among dips brands worldwide, from 75.1% to 78.8%. - In August 2026, Sabra lost estimated Share of Search among dips brands worldwide, from 18.5% to 15.8%. - Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026. - Estimated monthly branded searches for Wholly Guacamole worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for Fontaine Sante worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. - Estimated monthly branded searches for Marzetti worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hummus brands | 49.5K | 2.3% | 4 | | Nov 2025 | Hummus brands | 49.5K | 2.3% | 4 | | Dec 2025 | Hummus brands | 40.5K | 1.6% | 4 | | Jan 2026 | Hummus brands | 49.5K | 2.7% | 4 | | Feb 2026 | Hummus brands | 40.5K | 2.2% | 4 | | Mar 2026 | Hummus brands | 49.5K | 2.7% | 4 | | Apr 2026 | Hummus brands | 49.5K | 3.2% | 4 | | May 2026 | Hummus brands | 60.5K | 3.7% | 4 | | Jun 2026 | Hummus brands | 49.5K | 3.1% | 4 | | Jul 2026 | Hummus brands | 49.5K | 2.5% | 4 | | Aug 2026 | Hummus brands | 60.5K | 3.4% | 4 | | Sep 2026 | Hummus brands | — | — | — | | Oct 2025 | Dips brands | 49.5K | 11.3% | 2 | | Nov 2025 | Dips brands | 49.5K | 15.8% | 2 | | Dec 2025 | Dips brands | 40.5K | 15.7% | 2 | | Jan 2026 | Dips brands | 49.5K | 15.6% | 2 | | Feb 2026 | Dips brands | 40.5K | 13.1% | 2 | | Mar 2026 | Dips brands | 49.5K | 15.7% | 2 | | Apr 2026 | Dips brands | 49.5K | 15.8% | 2 | | May 2026 | Dips brands | 60.5K | 18.6% | 2 | | Jun 2026 | Dips brands | 49.5K | 15.8% | 2 | | Jul 2026 | Dips brands | 49.5K | 18.5% | 2 | | Aug 2026 | Dips brands | 60.5K | 15.8% | 2 | | Sep 2026 | Dips brands | — | — | — | ## How is Sabra measured? Brandwave collects information about searches that people make online using Sabra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sabra” ## Which hummus brands compete with Sabra? - [Waitrose](/demand/global-en/brands/waitrose): Head-to-head: /demand/global-en/compare/sabra-vs-waitrose - [Ithaca](/demand/global-en/brands/ithaca): Head-to-head: /demand/global-en/compare/ithaca-vs-sabra - [Cauldron](/demand/global-en/brands/cauldron): Head-to-head: /demand/global-en/compare/cauldron-vs-sabra - [Nush](/demand/global-en/brands/nush): Head-to-head: /demand/global-en/compare/nush-vs-sabra ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sabra: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sabra This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sabra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.