--- title: "RXBAR: search popularity worldwide" description: "A protein bar brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rxbar" publisher: "Brandwave" --- # RXBAR: search popularity worldwide A protein bar brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: RXBAR - **Owned by**: Kellogg's - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among breakfast bars brands**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Breakfast bars brands | 7 | 3.8% | 33.1K | | Protein bar brands | 5 | 4.1% | 33.1K | | Granola bar brands | 7 | 4.6% | 33.1K | | Snack bar brands | 5 | 8.7% | 33.1K | - [Breakfast bars brands](/demand/global-en/categories/breakfast-bars-brands) - [Protein bar brands](/demand/global-en/categories/protein-bar-brands) - [Granola bar brands](/demand/global-en/categories/granola-bar-brands) - [Snack bar brands](/demand/global-en/categories/snack-bar-brands) ## Top breakfast bars brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RXBAR was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RXBAR is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kind | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | RXBAR | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nature Valley | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nutri-Grain | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Quaker Oats | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kellogg's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Belvita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about breakfast bars brands - Asked ChatGPT "Which breakfast bars brand should I buy?": 1. Kind, 2. RXBAR, 3. Nature Valley - Asked ChatGPT "What are the best breakfast bars brands?": 1. RXBAR, 2. Kind, 3. Nature Valley, 4. Quaker Oats - Asked ChatGPT "What's the best breakfast bars brand for quick morning snack?": 1. Kind, 2. RXBAR, 3. Nutri-Grain - Searched Google, AI Overview "granola bars": 1. Quaker Oats, 2. Nature Valley - Searched Google, AI Overview "high protein bars": named none of the brands we track Not named in any answer: Kellogg's and Belvita. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for RXBAR changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for RXBAR worldwide rose from 22.2K to 33.1K. - Across the 12 months ending September 2026, RXBAR’s share of searches among breakfast bars brands worldwide increased from 2.8% to 3.8%. - Across the 12 months ending September 2026, RXBAR’s share of searches among breakfast bars brands worldwide peaked at 4% in January 2026 and was lowest at 2.8% in October 2025. - Across the 12 months ending September 2026, RXBAR’s share of searches among protein bar brands worldwide increased from 2.6% to 4.1%. - Across the 12 months ending September 2026, RXBAR rose from 7th to 5th among protein bar brands worldwide. - Across the 12 months ending September 2026, RXBAR’s share of searches among granola bar brands worldwide increased from 3% to 4.6%. - Across the 12 months ending September 2026, RXBAR’s share of searches among granola bar brands worldwide peaked at 4.7% in January 2026 and was lowest at 1.7% in November 2025. - Across the 12 months ending September 2026, RXBAR’s share of searches among snack bar brands worldwide increased from 5.7% to 8.7%. ## How did search popularity change for breakfast bars brands worldwide in September 2026? - In September 2026, Nature Valley overtook Kind to rank 4th among breakfast bars brands worldwide, with 8.5% of the searches. - In September 2026, Belvita gained share of searches among breakfast bars brands worldwide, from 7.1% to 8.5%. - In September 2026, RXBAR gained share of searches among breakfast bars brands worldwide, from 3.2% to 3.8%. - In September 2026, Kind lost share of searches among breakfast bars brands worldwide, from 7.1% to 5.7%. - In September 2026, Kellogg's lost share of searches among breakfast bars brands worldwide, from 42.6% to 41.5%. - In September 2026, Quaker Oats lost share of searches among breakfast bars brands worldwide, from 29% to 28.2%. ## How did search popularity change for protein bar brands worldwide in September 2026? - In September 2026, RXBAR overtook GoMacro and Pure Protein to rank 5th among protein bar brands worldwide, with 4.1% of the searches. - In September 2026, BUILT lost share of searches among protein bar brands worldwide, from 22.3% to 21.7%. - In September 2026, Barebells lost share of searches among protein bar brands worldwide, from 48.8% to 48.2%. - Pure Protein’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in September 2026. - ALOHA’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 10.2% to 11.2% in September 2026. - Estimated monthly branded searches for TRUBAR worldwide fell 27.7% over 12 measured months, from 51.2K to 37K in September 2026. ## How did search popularity change for granola bar brands worldwide in September 2026? - In September 2026, Nature Valley overtook Kind to rank 5th among granola bar brands worldwide, with 10.2% of the searches. - In September 2026, Belvita gained share of searches among granola bar brands worldwide, from 7.1% to 10.2%. - In September 2026, Clif Bar gained share of searches among granola bar brands worldwide, from 12.9% to 15.2%. - In September 2026, MadeGood gained share of searches among granola bar brands worldwide, from 9% to 10.6%. - In September 2026, RXBAR gained share of searches among granola bar brands worldwide, from 3.2% to 4.6%. - In September 2026, Cadbury lost share of searches among granola bar brands worldwide, from 52.9% to 41.6%. ## How did search popularity change for snack bar brands worldwide in September 2026? - In September 2026, Clif Bar overtook Mother Earth to become the leader among snack bar brands worldwide, with 29.1% of the searches. - In September 2026, Nature Valley overtook Kind to rank 3rd among snack bar brands worldwide, with 19.6% of the searches. - In September 2026, RXBAR gained share of searches among snack bar brands worldwide, from 6.9% to 8.7%. - In September 2026, Mother Earth lost share of searches among snack bar brands worldwide, from 34.2% to 29.1%. - In September 2026, Kind lost share of searches among snack bar brands worldwide, from 15.3% to 13.1%. - Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Breakfast bars brands | 22.2K | 2.8% | 7 | | Nov 2025 | Breakfast bars brands | 22.2K | 3% | 7 | | Dec 2025 | Breakfast bars brands | 22.2K | 3.3% | 7 | | Jan 2026 | Breakfast bars brands | 33.1K | 4% | 6 | | Feb 2026 | Breakfast bars brands | 27.1K | 3.4% | 7 | | Mar 2026 | Breakfast bars brands | 33.1K | 4% | 6 | | Apr 2026 | Breakfast bars brands | 27.1K | 3.4% | 7 | | May 2026 | Breakfast bars brands | 27.1K | 3.4% | 7 | | Jun 2026 | Breakfast bars brands | 27.1K | 3.8% | 7 | | Jul 2026 | Breakfast bars brands | 27.1K | 3.8% | 7 | | Aug 2026 | Breakfast bars brands | 27.1K | 3.2% | 7 | | Sep 2026 | Breakfast bars brands | 33.1K | 3.8% | 7 | | Oct 2025 | Protein bar brands | 22.2K | 2.6% | 7 | | Nov 2025 | Protein bar brands | 22.2K | 2.9% | 7 | | Dec 2025 | Protein bar brands | 22.2K | 3.5% | 6 | | Jan 2026 | Protein bar brands | 33.1K | 2.9% | 7 | | Feb 2026 | Protein bar brands | 27.1K | 2.7% | 7 | | Mar 2026 | Protein bar brands | 33.1K | 3.3% | 5 | | Apr 2026 | Protein bar brands | 27.1K | 2.8% | 7 | | May 2026 | Protein bar brands | 27.1K | 2.9% | 7 | | Jun 2026 | Protein bar brands | 27.1K | 2.9% | 6 | | Jul 2026 | Protein bar brands | 27.1K | 3% | 6 | | Aug 2026 | Protein bar brands | 27.1K | 3.1% | 7 | | Sep 2026 | Protein bar brands | 33.1K | 4.1% | 5 | | Oct 2025 | Granola bar brands | 22.2K | 3% | 7 | | Nov 2025 | Granola bar brands | 22.2K | 1.7% | 7 | | Dec 2025 | Granola bar brands | 22.2K | 3.3% | 7 | | Jan 2026 | Granola bar brands | 33.1K | 4.7% | 7 | | Feb 2026 | Granola bar brands | 27.1K | 3.8% | 7 | | Mar 2026 | Granola bar brands | 33.1K | 3.9% | 7 | | Apr 2026 | Granola bar brands | 27.1K | 3.6% | 7 | | May 2026 | Granola bar brands | 27.1K | 4% | 7 | | Jun 2026 | Granola bar brands | 27.1K | 3.7% | 7 | | Jul 2026 | Granola bar brands | 27.1K | 4.2% | 7 | | Aug 2026 | Granola bar brands | 27.1K | 3.2% | 7 | | Sep 2026 | Granola bar brands | 33.1K | 4.6% | 7 | | Oct 2025 | Snack bar brands | 22.2K | 5.7% | 5 | | Nov 2025 | Snack bar brands | 22.2K | 5.7% | 5 | | Dec 2025 | Snack bar brands | 22.2K | 6.5% | 5 | | Jan 2026 | Snack bar brands | 33.1K | 8% | 5 | | Feb 2026 | Snack bar brands | 27.1K | 7.2% | 5 | | Mar 2026 | Snack bar brands | 33.1K | 8% | 5 | | Apr 2026 | Snack bar brands | 27.1K | 6.9% | 5 | | May 2026 | Snack bar brands | 27.1K | 6.9% | 5 | | Jun 2026 | Snack bar brands | 27.1K | 7.3% | 5 | | Jul 2026 | Snack bar brands | 27.1K | 7.1% | 5 | | Aug 2026 | Snack bar brands | 27.1K | 6.9% | 5 | | Sep 2026 | Snack bar brands | 33.1K | 8.7% | 5 | ## How are RXBAR’s branded searches counted? Brandwave collects information about searches that people make online using RXBAR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rxbar” ## Which breakfast bars brands compete with RXBAR? - [Kellogg's](/demand/global-en/brands/kelloggs) - [Quaker Oats](/demand/global-en/brands/quaker-oats): Head-to-head: /demand/global-en/compare/quaker-oats-vs-rxbar - [Belvita](/demand/global-en/brands/belvita): Head-to-head: /demand/global-en/compare/belvita-vs-rxbar - [Nature Valley](/demand/global-en/brands/nature-valley): Head-to-head: /demand/global-en/compare/nature-valley-vs-rxbar - [Kind](/demand/global-en/brands/kind): Head-to-head: /demand/global-en/compare/kind-vs-rxbar - [Nutri-Grain](/demand/global-en/brands/nutri-grain): Head-to-head: /demand/global-en/compare/nutri-grain-vs-rxbar ## Who owns RXBAR? RXBAR is owned by Kellogg's. Brandwave also tracks Kellogg's, owned by the same company, worldwide. - [Kellogg's](/demand/global-en/companies/kelloggs): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns RXBAR? RXBAR is owned by Kellogg's. Brandwave also tracks Kellogg's, owned by the same company, worldwide. ## Cite this page Brandwave. "RXBAR: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/rxbar This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rxbar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.