--- title: "Russell Hobbs: search popularity and Share of Search worldwide" description: "Russell Hobbs makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/russell-hobbs" publisher: "Brandwave" --- # Russell Hobbs: search popularity and Share of Search worldwide Russell Hobbs makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Russell Hobbs - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among heaters**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heaters | 3 | 1% | 90.5K | | Electric kettle brands | 5 | 2.6% | 90.5K | | Toaster brands | 4 | 3.3% | 90.5K | | Slow cooker brands | 4 | 3.6% | 90.5K | | Rice cooker brands | 4 | 5.6% | 90.5K | - [Heaters](/demand/global-en/categories/heaters) - [Electric kettle brands](/demand/global-en/categories/electric-kettle-brands) - [Toaster brands](/demand/global-en/categories/toaster-brands) - [Slow cooker brands](/demand/global-en/categories/slow-cooker-brands) - [Rice cooker brands](/demand/global-en/categories/rice-cooker-brands) ## How has branded search demand for Russell Hobbs changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Russell Hobbs worldwide fell from 135K to 90.5K. - Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among heaters worldwide held steady, from 1.3% to 1%. - Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among electric kettle brands worldwide decreased from 3.3% to 2.6%. - Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among toaster brands worldwide decreased from 4.7% to 3.3%. - Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among slow cooker brands worldwide decreased from 5% to 3.6%. - Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among rice cooker brands worldwide decreased from 8.1% to 5.6%. - Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among rice cooker brands worldwide peaked at 8.6% in November 2025 and was lowest at 5.6% in August 2026. - Across the 11 months ending August 2026, Russell Hobbs fell from 3rd to 4th among rice cooker brands worldwide. ## How did search popularity change for heaters worldwide in August 2026? - In August 2026, Dyson gained estimated Share of Search among heaters worldwide, from 80.4% to 82.3%. - In August 2026, De'Longhi lost estimated Share of Search among heaters worldwide, from 17.5% to 16.1%. - Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026. - Estimated monthly branded searches for Dimplex worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026. - Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. ## How did search popularity change for electric kettle brands worldwide in August 2026? - In August 2026, Philips gained estimated Share of Search among electric kettle brands worldwide, from 30.2% to 31.2%. - Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. - Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026. - Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026. ## How did search popularity change for toaster brands worldwide in August 2026? - In August 2026, Philips gained estimated Share of Search among toaster brands worldwide, from 39.4% to 40.5%. - In August 2026, Breville lost estimated Share of Search among toaster brands worldwide, from 31.7% to 31.1%. - Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. - Estimated monthly branded searches for Dualit worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026. ## How did search popularity change for slow cooker brands worldwide in August 2026? - In August 2026, Crockpot gained estimated Share of Search among slow cooker brands worldwide, from 12.7% to 14.7%. - In August 2026, Sunbeam gained estimated Share of Search among slow cooker brands worldwide, from 3.1% to 3.6%. - In August 2026, Breville lost estimated Share of Search among slow cooker brands worldwide, from 35.8% to 33.9%. - Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. ## How did search popularity change for rice cooker brands worldwide in August 2026? - In August 2026, Zojirushi gained estimated Share of Search among rice cooker brands worldwide, from 7.1% to 8.4%. - In August 2026, Cuckoo lost estimated Share of Search among rice cooker brands worldwide, from 15.9% to 15.2%. - Estimated monthly branded searches for Tiger worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heaters | 135K | 1.3% | 3 | | Nov 2025 | Heaters | 165K | 1% | 3 | | Dec 2025 | Heaters | 165K | 1.1% | 3 | | Jan 2026 | Heaters | 135K | 1.2% | 3 | | Feb 2026 | Heaters | 110K | 1.3% | 3 | | Mar 2026 | Heaters | 110K | 1.3% | 3 | | Apr 2026 | Heaters | 90.5K | 1.1% | 3 | | May 2026 | Heaters | 90.5K | 1.1% | 3 | | Jun 2026 | Heaters | 90.5K | 1.1% | 3 | | Jul 2026 | Heaters | 90.5K | 1.2% | 3 | | Aug 2026 | Heaters | 90.5K | 1% | 3 | | Sep 2026 | Heaters | — | — | — | | Oct 2025 | Electric kettle brands | 135K | 3.3% | 5 | | Nov 2025 | Electric kettle brands | 165K | 2.9% | 5 | | Dec 2025 | Electric kettle brands | 165K | 2.9% | 5 | | Jan 2026 | Electric kettle brands | 135K | 3% | 5 | | Feb 2026 | Electric kettle brands | 110K | 3% | 5 | | Mar 2026 | Electric kettle brands | 110K | 3% | 5 | | Apr 2026 | Electric kettle brands | 90.5K | 2.6% | 5 | | May 2026 | Electric kettle brands | 90.5K | 2.8% | 5 | | Jun 2026 | Electric kettle brands | 90.5K | 2.9% | 5 | | Jul 2026 | Electric kettle brands | 90.5K | 2.6% | 5 | | Aug 2026 | Electric kettle brands | 90.5K | 2.6% | 5 | | Sep 2026 | Electric kettle brands | — | — | — | | Oct 2025 | Toaster brands | 135K | 4.7% | 4 | | Nov 2025 | Toaster brands | 165K | 4.3% | 4 | | Dec 2025 | Toaster brands | 165K | 4.2% | 4 | | Jan 2026 | Toaster brands | 135K | 4.1% | 4 | | Feb 2026 | Toaster brands | 110K | 4.1% | 4 | | Mar 2026 | Toaster brands | 110K | 4.1% | 4 | | Apr 2026 | Toaster brands | 90.5K | 3.6% | 4 | | May 2026 | Toaster brands | 90.5K | 3.7% | 4 | | Jun 2026 | Toaster brands | 90.5K | 3.9% | 4 | | Jul 2026 | Toaster brands | 90.5K | 3.4% | 4 | | Aug 2026 | Toaster brands | 90.5K | 3.3% | 4 | | Sep 2026 | Toaster brands | — | — | — | | Oct 2025 | Slow cooker brands | 135K | 5% | 4 | | Nov 2025 | Slow cooker brands | 165K | 4.6% | 4 | | Dec 2025 | Slow cooker brands | 165K | 4.5% | 4 | | Jan 2026 | Slow cooker brands | 135K | 4.6% | 4 | | Feb 2026 | Slow cooker brands | 110K | 4.8% | 4 | | Mar 2026 | Slow cooker brands | 110K | 4.8% | 4 | | Apr 2026 | Slow cooker brands | 90.5K | 4.1% | 4 | | May 2026 | Slow cooker brands | 90.5K | 4.2% | 4 | | Jun 2026 | Slow cooker brands | 90.5K | 4.3% | 4 | | Jul 2026 | Slow cooker brands | 90.5K | 3.8% | 4 | | Aug 2026 | Slow cooker brands | 90.5K | 3.6% | 4 | | Sep 2026 | Slow cooker brands | — | — | — | | Oct 2025 | Rice cooker brands | 135K | 8.1% | 3 | | Nov 2025 | Rice cooker brands | 165K | 8.6% | 3 | | Dec 2025 | Rice cooker brands | 165K | 8% | 3 | | Jan 2026 | Rice cooker brands | 135K | 7.7% | 4 | | Feb 2026 | Rice cooker brands | 110K | 7.5% | 3 | | Mar 2026 | Rice cooker brands | 110K | 7.3% | 3 | | Apr 2026 | Rice cooker brands | 90.5K | 5.9% | 4 | | May 2026 | Rice cooker brands | 90.5K | 6% | 4 | | Jun 2026 | Rice cooker brands | 90.5K | 6.3% | 4 | | Jul 2026 | Rice cooker brands | 90.5K | 5.9% | 4 | | Aug 2026 | Rice cooker brands | 90.5K | 5.6% | 4 | | Sep 2026 | Rice cooker brands | — | — | — | ## How is Russell Hobbs measured? Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “russell hobbs” ## Which heaters compete with Russell Hobbs? - [Dyson](/demand/global-en/brands/dyson): Head-to-head: /demand/global-en/compare/dyson-vs-russell-hobbs - [De'Longhi](/demand/global-en/brands/delonghi): Head-to-head: /demand/global-en/compare/delonghi-vs-russell-hobbs - [Vornado](/demand/global-en/brands/vornado): Head-to-head: /demand/global-en/compare/russell-hobbs-vs-vornado - [Dimplex](/demand/global-en/brands/dimplex): Head-to-head: /demand/global-en/compare/dimplex-vs-russell-hobbs - [Honeywell](/demand/global-en/brands/honeywell): Head-to-head: /demand/global-en/compare/honeywell-vs-russell-hobbs ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Russell Hobbs: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.