---
title: "Rumble: search popularity worldwide"
description: "Rumble is a video sharing and live streaming platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rumble"
publisher: "Brandwave"
---

# Rumble: search popularity worldwide

Rumble is a video sharing and live streaming platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rumble
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among live streaming platforms**: 3.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Live streaming platforms | 2 | 3.8% | 1.2M |

- [Live streaming platforms](/demand/global-en/categories/live-streaming-platforms)

## Top live streaming platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rumble did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| YouTube | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Twitch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| TikTok | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Kick | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Rumble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Trovo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| DLive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about live streaming platforms

- Asked ChatGPT "Which live streaming platform should I use?": 1. YouTube, 2. Twitch, 3. TikTok, 4. Kick
- Asked ChatGPT "What are the best live streaming platforms?": 1. YouTube, 2. Twitch, 3. TikTok, 4. Kick
- Asked ChatGPT "What's the best live streaming platform for a creator?": 1. YouTube, 2. Twitch, 3. TikTok, 4. Kick
- Searched Google, AI Overview "live streaming platforms": 1. YouTube
- Searched Google, AI Overview "game streaming platform": 1. Twitch, 2. YouTube, 3. Kick, 4. TikTok

Not named in any answer: Rumble, Trovo and DLive.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How has branded search demand for Rumble changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Rumble worldwide fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Rumble’s share of searches among live streaming platforms worldwide peaked at 5.5% in December 2025 and was lowest at 3.1% in August 2026.

## How did search popularity change for live streaming platforms worldwide in September 2026?

- In September 2026, Rumble gained share of searches among live streaming platforms worldwide, from 3.1% to 3.8%.
- In September 2026, Twitch lost share of searches among live streaming platforms worldwide, from 94.2% to 93.6%.
- Estimated monthly branded searches for Kick worldwide rose 49.1% over 12 measured months, from 165K to 246K in September 2026.
- Estimated monthly branded searches for DLive worldwide fell 79.8% over 12 measured months, from 110K to 22.2K in September 2026.
- Estimated monthly branded searches for Trovo worldwide fell 55.3% over 12 measured months, from 74K to 33.1K in September 2026.
- Estimated monthly branded searches for TikTok worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Live streaming platforms | 1.5M | 3.8% | 2 |
| Nov 2025 | Live streaming platforms | 1.5M | 4.6% | 2 |
| Dec 2025 | Live streaming platforms | 1.8M | 5.5% | 2 |
| Jan 2026 | Live streaming platforms | 1.5M | 4.6% | 2 |
| Feb 2026 | Live streaming platforms | 1.5M | 4.6% | 2 |
| Mar 2026 | Live streaming platforms | 1.5M | 4.6% | 2 |
| Apr 2026 | Live streaming platforms | 1.5M | 4.6% | 2 |
| May 2026 | Live streaming platforms | 1.5M | 4.6% | 2 |
| Jun 2026 | Live streaming platforms | 1.2M | 3.8% | 2 |
| Jul 2026 | Live streaming platforms | 1.2M | 3.7% | 2 |
| Aug 2026 | Live streaming platforms | 1.2M | 3.1% | 2 |
| Sep 2026 | Live streaming platforms | 1.2M | 3.8% | 2 |

## How are Rumble’s branded searches counted?

Brandwave collects information about searches that people make online using Rumble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rumble”

## Which live streaming platforms compete with Rumble?

- [Twitch](/demand/global-en/brands/twitch): Head-to-head: /demand/global-en/compare/rumble-vs-twitch
- [TikTok](/demand/global-en/brands/tiktok): Head-to-head: /demand/global-en/compare/rumble-vs-tiktok
- [Kick](/demand/global-en/brands/kick): Head-to-head: /demand/global-en/compare/kick-vs-rumble
- [YouTube](/demand/global-en/brands/youtube): Head-to-head: /demand/global-en/compare/rumble-vs-youtube
- [Trovo](/demand/global-en/brands/trovo): Head-to-head: /demand/global-en/compare/rumble-vs-trovo
- [DLive](/demand/global-en/brands/dlive)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rumble: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/rumble

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rumble. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
