--- title: "Ruffwear: search popularity and Share of Search worldwide" description: "Ruffwear is a dog gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ruffwear" publisher: "Brandwave" --- # Ruffwear: search popularity and Share of Search worldwide Ruffwear is a dog gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ruffwear - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among dog coats**: 39.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog coats | 2 | 39.3% | 74K | | Dog crate brands | 1 | 40.7% | 74K | | Dog leash brands | 1 | 50.9% | 74K | | Dog collar brands | 1 | 64% | 74K | - [Dog coats](/demand/global-en/categories/dog-coats) - [Dog crate brands](/demand/global-en/categories/dog-crate-brands) - [Dog leash brands](/demand/global-en/categories/dog-leash-brands) - [Dog collar brands](/demand/global-en/categories/dog-collar-brands) ## How has branded search demand for Ruffwear changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ruffwear worldwide rose from 60.5K to 74K. - Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide increased from 37.7% to 39.3%. - Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide peaked at 43.3% in June 2026 and was lowest at 36.1% in January 2026. - Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide increased from 33.7% to 40.7%. - Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide peaked at 49.9% in April 2026 and was lowest at 26.4% in December 2025. - Across the 11 months ending August 2026, Ruffwear rose from 2nd to 1st among dog crate brands worldwide. - Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog leash brands worldwide increased from 43.8% to 50.9%. - Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog leash brands worldwide peaked at 53.1% in June 2026 and was lowest at 43.8% in October 2025. - Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog collar brands worldwide increased from 56.8% to 64%. - Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog collar brands worldwide peaked at 66.6% in November 2025 and was lowest at 56.8% in October 2025. ## How did search popularity change for dog coats worldwide in August 2026? - In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 41.4% to 48%. - In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 10.1% to 6.4%. - In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 41.4% to 39.3%. - In August 2026, KONG lost estimated Share of Search among dog coats worldwide, from 3% to 2.3%. - Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026. ## How did search popularity change for dog crate brands worldwide in August 2026? - In August 2026, Diggs gained estimated Share of Search among dog crate brands worldwide, from 18.3% to 33.3%. - In August 2026, Ruffwear lost estimated Share of Search among dog crate brands worldwide, from 49.9% to 40.7%. - In August 2026, PawHut lost estimated Share of Search among dog crate brands worldwide, from 18.3% to 14.9%. - In August 2026, Ferplast lost estimated Share of Search among dog crate brands worldwide, from 10% to 8.1%. - Estimated monthly branded searches for Petsfit worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. ## How did search popularity change for dog leash brands worldwide in August 2026? - In August 2026, Julius-K9 gained estimated Share of Search among dog leash brands worldwide, from 12.8% to 15.3%. - In August 2026, Ruffwear lost estimated Share of Search among dog leash brands worldwide, from 52.5% to 50.9%. - In August 2026, Halti lost estimated Share of Search among dog leash brands worldwide, from 23.5% to 22.7%. - Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026. ## How did search popularity change for dog collar brands worldwide in August 2026? - In August 2026, Julius-K9 gained estimated Share of Search among dog collar brands worldwide, from 16.2% to 19.2%. - In August 2026, Ruffwear lost estimated Share of Search among dog collar brands worldwide, from 66.1% to 64%. - In August 2026, KONG lost estimated Share of Search among dog collar brands worldwide, from 4.8% to 3.8%. - Estimated monthly branded searches for Rogz worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog coats | 60.5K | 37.7% | 2 | | Nov 2025 | Dog coats | 90.5K | 39.5% | 2 | | Dec 2025 | Dog coats | 74K | 36.9% | 2 | | Jan 2026 | Dog coats | 74K | 36.1% | 2 | | Feb 2026 | Dog coats | 60.5K | 37.5% | 2 | | Mar 2026 | Dog coats | 74K | 38.7% | 2 | | Apr 2026 | Dog coats | 74K | 43.3% | 2 | | May 2026 | Dog coats | 74K | 39.7% | 2 | | Jun 2026 | Dog coats | 74K | 43.3% | 2 | | Jul 2026 | Dog coats | 74K | 41.4% | 2 | | Aug 2026 | Dog coats | 74K | 39.3% | 2 | | Sep 2026 | Dog coats | — | — | — | | Oct 2025 | Dog crate brands | 60.5K | 33.7% | 2 | | Nov 2025 | Dog crate brands | 90.5K | 46.2% | 1 | | Dec 2025 | Dog crate brands | 74K | 26.4% | 2 | | Jan 2026 | Dog crate brands | 74K | 32.3% | 2 | | Feb 2026 | Dog crate brands | 60.5K | 28.2% | 2 | | Mar 2026 | Dog crate brands | 74K | 37.4% | 2 | | Apr 2026 | Dog crate brands | 74K | 49.9% | 1 | | May 2026 | Dog crate brands | 74K | 45.8% | 1 | | Jun 2026 | Dog crate brands | 74K | 49.8% | 1 | | Jul 2026 | Dog crate brands | 74K | 49.9% | 1 | | Aug 2026 | Dog crate brands | 74K | 40.7% | 1 | | Sep 2026 | Dog crate brands | — | — | — | | Oct 2025 | Dog leash brands | 60.5K | 43.8% | 1 | | Nov 2025 | Dog leash brands | 90.5K | 50.9% | 1 | | Dec 2025 | Dog leash brands | 74K | 49% | 1 | | Jan 2026 | Dog leash brands | 74K | 46% | 1 | | Feb 2026 | Dog leash brands | 60.5K | 45.6% | 1 | | Mar 2026 | Dog leash brands | 74K | 48.3% | 1 | | Apr 2026 | Dog leash brands | 74K | 50.9% | 1 | | May 2026 | Dog leash brands | 74K | 51% | 1 | | Jun 2026 | Dog leash brands | 74K | 53.1% | 1 | | Jul 2026 | Dog leash brands | 74K | 52.5% | 1 | | Aug 2026 | Dog leash brands | 74K | 50.9% | 1 | | Sep 2026 | Dog leash brands | — | — | — | | Oct 2025 | Dog collar brands | 60.5K | 56.8% | 1 | | Nov 2025 | Dog collar brands | 90.5K | 66.6% | 1 | | Dec 2025 | Dog collar brands | 74K | 62% | 1 | | Jan 2026 | Dog collar brands | 74K | 63.5% | 1 | | Feb 2026 | Dog collar brands | 60.5K | 62.8% | 1 | | Mar 2026 | Dog collar brands | 74K | 63.1% | 1 | | Apr 2026 | Dog collar brands | 74K | 63.7% | 1 | | May 2026 | Dog collar brands | 74K | 64% | 1 | | Jun 2026 | Dog collar brands | 74K | 66.1% | 1 | | Jul 2026 | Dog collar brands | 74K | 66.1% | 1 | | Aug 2026 | Dog collar brands | 74K | 64% | 1 | | Sep 2026 | Dog collar brands | — | — | — | ## How is Ruffwear measured? Brandwave collects information about searches that people make online using Ruffwear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ruffwear” ## Which dog coats compete with Ruffwear? - [Barkers](/demand/global-en/brands/barkers): Head-to-head: /demand/global-en/compare/barkers-vs-ruffwear - [Hurtta](/demand/global-en/brands/hurtta): Head-to-head: /demand/global-en/compare/hurtta-vs-ruffwear - [Kurgo](/demand/global-en/brands/kurgo): Head-to-head: /demand/global-en/compare/kurgo-vs-ruffwear - [KONG](/demand/global-en/brands/kong): Head-to-head: /demand/global-en/compare/kong-vs-ruffwear - [WeatherBeeta](/demand/global-en/brands/weatherbeeta): Head-to-head: /demand/global-en/compare/ruffwear-vs-weatherbeeta ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ruffwear: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ruffwear This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ruffwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.