---
title: "Ruffies: search popularity and Share of Search worldwide"
description: "Ruffies is bin liner brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ruffies"
publisher: "Brandwave"
---

# Ruffies: search popularity and Share of Search worldwide

Ruffies is bin liner brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ruffies
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bin liner brands**: 0.21%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bin liner brands | 6 | 0.21% | 1.9K |

- [Bin liner brands](/demand/global-en/categories/bin-liner-brands)

## How has branded search demand for Ruffies changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ruffies worldwide held steady at 1.9K.
- Across the 11 months ending August 2026, Ruffies’ estimated Share of Search among bin liner brands worldwide held steady, from 0.23% to 0.21%.

## How did search popularity change for bin liner brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.
- In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%.
- In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%.
- Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.
- Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bin liner brands | 1.9K | 0.23% | 6 |
| Nov 2025 | Bin liner brands | 2.4K | 0.27% | 5 |
| Dec 2025 | Bin liner brands | 2.4K | 0.27% | 5 |
| Jan 2026 | Bin liner brands | 2.4K | 0.27% | 6 |
| Feb 2026 | Bin liner brands | 1.9K | 0.23% | 5 |
| Mar 2026 | Bin liner brands | 1.9K | 0.21% | 6 |
| Apr 2026 | Bin liner brands | 2.4K | 0.29% | 5 |
| May 2026 | Bin liner brands | 1.9K | 0.23% | 6 |
| Jun 2026 | Bin liner brands | 1.9K | 0.23% | 6 |
| Jul 2026 | Bin liner brands | 1.9K | 0.27% | 6 |
| Aug 2026 | Bin liner brands | 1.9K | 0.21% | 6 |
| Sep 2026 | Bin liner brands | — | — | — |

## How is Ruffies measured?

Brandwave collects information about searches that people make online using Ruffies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ruffies”

## Which bin liner brands compete with Ruffies?

- [Hippo](/demand/global-en/brands/hippo-cmms): Head-to-head: /demand/global-en/compare/hippo-cmms-vs-ruffies
- [Kirkland Signature](/demand/global-en/brands/kirkland-signature): Head-to-head: /demand/global-en/compare/kirkland-signature-vs-ruffies
- [Simplehuman](/demand/global-en/brands/simplehuman): Head-to-head: /demand/global-en/compare/ruffies-vs-simplehuman
- [Hefty](/demand/global-en/brands/hefty): Head-to-head: /demand/global-en/compare/hefty-vs-ruffies
- [Glad](/demand/global-en/brands/glad): Head-to-head: /demand/global-en/compare/glad-vs-ruffies

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ruffies: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ruffies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ruffies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.