---
title: "Rubrik: search popularity and Share of Search worldwide"
description: "Rubrik is a data security platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rubrik"
publisher: "Brandwave"
---

# Rubrik: search popularity and Share of Search worldwide

Rubrik is a data security platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rubrik
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among disaster recovery platforms**: 38.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Disaster recovery platforms | 1 | 38.7% | 90.5K |

- [Disaster recovery platforms](/demand/global-en/categories/disaster-recovery-platforms)

## How has branded search demand for Rubrik changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rubrik worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Rubrik’s estimated Share of Search among disaster recovery platforms worldwide increased from 32.8% to 38.7%.
- Across the 11 months ending August 2026, Rubrik’s estimated Share of Search among disaster recovery platforms worldwide peaked at 38.7% in August 2026 and was lowest at 32.7% in December 2025.
- Across the 11 months ending August 2026, Rubrik rose from 2nd to 1st among disaster recovery platforms worldwide.

## How did search popularity change for disaster recovery platforms worldwide in August 2026?

- In August 2026, Rubrik gained estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 38.7%.
- In August 2026, Cohesity gained estimated Share of Search among disaster recovery platforms worldwide, from 15.8% to 17.3%.
- In August 2026, Veeam lost estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 31.7%.
- In August 2026, Datto lost estimated Share of Search among disaster recovery platforms worldwide, from 10.6% to 9.5%.
- Estimated monthly branded searches for Zerto worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Disaster recovery platforms | 90.5K | 32.8% | 2 |
| Nov 2025 | Disaster recovery platforms | 90.5K | 35.9% | 1 |
| Dec 2025 | Disaster recovery platforms | 74K | 32.7% | 2 |
| Jan 2026 | Disaster recovery platforms | 90.5K | 37% | 1 |
| Feb 2026 | Disaster recovery platforms | 90.5K | 37% | 1 |
| Mar 2026 | Disaster recovery platforms | 90.5K | 32.8% | 2 |
| Apr 2026 | Disaster recovery platforms | 90.5K | 36.2% | 1 |
| May 2026 | Disaster recovery platforms | 90.5K | 37.3% | 1 |
| Jun 2026 | Disaster recovery platforms | 90.5K | 37% | 1 |
| Jul 2026 | Disaster recovery platforms | 74K | 35.3% | 1 |
| Aug 2026 | Disaster recovery platforms | 90.5K | 38.7% | 1 |
| Sep 2026 | Disaster recovery platforms | — | — | — |

## How is Rubrik measured?

Brandwave collects information about searches that people make online using Rubrik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rubrik”

## Which disaster recovery platforms compete with Rubrik?

- [Veeam](/demand/global-en/brands/veeam): Head-to-head: /demand/global-en/compare/rubrik-vs-veeam
- [Cohesity](/demand/global-en/brands/cohesity): Head-to-head: /demand/global-en/compare/cohesity-vs-rubrik
- [Datto](/demand/global-en/brands/datto): Head-to-head: /demand/global-en/compare/datto-vs-rubrik
- [Zerto](/demand/global-en/brands/zerto): Head-to-head: /demand/global-en/compare/rubrik-vs-zerto

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rubrik: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rubrik

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rubrik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.