---
title: "Rubicon: search popularity and Share of Search worldwide"
description: "Rubicon is a waste management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rubicon"
publisher: "Brandwave"
---

# Rubicon: search popularity and Share of Search worldwide

Rubicon is a waste management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rubicon
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among waste management software**: 8.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Waste management software | 2 | 8.2% | 368K |

- [Waste management software](/demand/global-en/categories/waste-management-software)

## How has branded search demand for Rubicon changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rubicon worldwide fell from 450K to 368K.
- Across the 11 months ending August 2026, Rubicon’s estimated Share of Search among waste management software worldwide decreased from 14.1% to 8.2%.
- Across the 11 months ending August 2026, Rubicon’s estimated Share of Search among waste management software worldwide peaked at 14.1% in February 2026 and was lowest at 8.2% in June 2026.

## How did search popularity change for waste management software worldwide in August 2026?

- Estimated monthly branded searches for AMCS worldwide rose 49.3% over 11 measured months, from 2.7M to 4.1M in August 2026.
- Estimated monthly branded searches for Rubicon worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
- Estimated monthly branded searches for Waste Logics worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Waste management software | 450K | 14.1% | 2 |
| Nov 2025 | Waste management software | 368K | 9.9% | 2 |
| Dec 2025 | Waste management software | 368K | 8.2% | 2 |
| Jan 2026 | Waste management software | 450K | 14.1% | 2 |
| Feb 2026 | Waste management software | 368K | 14.1% | 2 |
| Mar 2026 | Waste management software | 368K | 11.8% | 2 |
| Apr 2026 | Waste management software | 368K | 11.8% | 2 |
| May 2026 | Waste management software | 368K | 8.2% | 2 |
| Jun 2026 | Waste management software | 368K | 8.2% | 2 |
| Jul 2026 | Waste management software | 368K | 8.2% | 2 |
| Aug 2026 | Waste management software | 368K | 8.2% | 2 |
| Sep 2026 | Waste management software | — | — | — |

## How is Rubicon measured?

Brandwave collects information about searches that people make online using Rubicon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rubicon”

## Which waste management software compete with Rubicon?

- [AMCS](/demand/global-en/brands/amcs): Head-to-head: /demand/global-en/compare/amcs-vs-rubicon
- [Routeware](/demand/global-en/brands/routeware): Head-to-head: /demand/global-en/compare/routeware-vs-rubicon
- [Rehrig](/demand/global-en/brands/rehrig): Head-to-head: /demand/global-en/compare/rehrig-vs-rubicon
- [Waste Logics](/demand/global-en/brands/waste-logics): Head-to-head: /demand/global-en/compare/rubicon-vs-waste-logics

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rubicon: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rubicon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rubicon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.