--- title: "Rubi: search popularity worldwide" description: "A Spanish maker of tile cutters and tiling tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rubi" publisher: "Brandwave" --- # Rubi: search popularity worldwide A Spanish maker of tile cutters and tiling tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rubi - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among tile cutter brands**: 18.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tile cutter brands | 4 | 18.2% | 550K | | Wet tile saw brands | 3 | 27.3% | 550K | - [Tile cutter brands](/demand/global-en/categories/tile-cutter-brands) - [Wet tile saw brands](/demand/global-en/categories/wet-tile-saw-brands) ## Top tile cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rubi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rubi is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sigma | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Rubi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Montolit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | QEP | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tile cutter brands - Asked ChatGPT "Which tile cutter brand should I buy?": 1. Sigma, 2. Rubi, 3. Montolit, 4. QEP, 5. DeWalt - Asked ChatGPT "What are the best tile cutter brands?": 1. Sigma, 2. Rubi, 3. Montolit, 4. QEP, 5. DeWalt - Asked ChatGPT "What's the best tile cutter brand for a tile project?": 1. Rubi, 2. Sigma, 3. Montolit, 4. DeWalt - Searched Google, AI Overview "manual tile cutter": 1. QEP - Searched Google, AI Overview "tile cutter for porcelain": 1. Rubi Not named in any answer: Makita, Ryobi and Kobalt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Rubi changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rubi worldwide held steady at 550K. - Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands worldwide increased from 16.1% to 18.2%. - Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands worldwide peaked at 18.2% in September 2026 and was lowest at 11.9% in November 2025. - Across the 12 months ending September 2026, Rubi’s share of searches among wet tile saw brands worldwide peaked at 27.6% in October 2025 and was lowest at 19.2% in November 2025. ## How did search popularity change for tile cutter brands worldwide in September 2026? - In September 2026, Makita gained share of searches among tile cutter brands worldwide, from 32.3% to 33.2%. - In September 2026, Ryobi lost share of searches among tile cutter brands worldwide, from 23.3% to 21.8%. - Rubi’s share of searches among tile cutter brands worldwide has gained ground for 3 months in a row, from 14.4% to 18.2% in September 2026. - Kobalt’s share of searches among tile cutter brands worldwide has gained ground for 3 months in a row, from 2.4% to 3% in September 2026. - In September 2026, DeWalt rose from 3rd to 2nd among tile cutter brands worldwide. - Estimated monthly branded searches for Montolit worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## How did search popularity change for wet tile saw brands worldwide in September 2026? - In September 2026, DeWalt overtook Ryobi to become the leader among wet tile saw brands worldwide, with 33.4% of the searches. - In September 2026, Rubi gained share of searches among wet tile saw brands worldwide, from 26.5% to 27.3%. - In September 2026, Ryobi lost share of searches among wet tile saw brands worldwide, from 34.5% to 32.7%. - Kobalt’s share of searches among wet tile saw brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.5% in September 2026. - Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Montolit worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tile cutter brands | 550K | 16.1% | 4 | | Nov 2025 | Tile cutter brands | 450K | 11.9% | 4 | | Dec 2025 | Tile cutter brands | 450K | 13.3% | 4 | | Jan 2026 | Tile cutter brands | 550K | 18.1% | 4 | | Feb 2026 | Tile cutter brands | 450K | 16.2% | 4 | | Mar 2026 | Tile cutter brands | 550K | 16.6% | 4 | | Apr 2026 | Tile cutter brands | 450K | 14.8% | 4 | | May 2026 | Tile cutter brands | 450K | 14.5% | 4 | | Jun 2026 | Tile cutter brands | 450K | 14.4% | 4 | | Jul 2026 | Tile cutter brands | 450K | 17% | 4 | | Aug 2026 | Tile cutter brands | 550K | 17.9% | 4 | | Sep 2026 | Tile cutter brands | 550K | 18.2% | 4 | | Oct 2025 | Wet tile saw brands | 550K | 27.6% | 3 | | Nov 2025 | Wet tile saw brands | 450K | 19.2% | 3 | | Dec 2025 | Wet tile saw brands | 450K | 20.7% | 3 | | Jan 2026 | Wet tile saw brands | 550K | 26.9% | 3 | | Feb 2026 | Wet tile saw brands | 450K | 25.1% | 3 | | Mar 2026 | Wet tile saw brands | 550K | 25.7% | 3 | | Apr 2026 | Wet tile saw brands | 450K | 22.1% | 3 | | May 2026 | Wet tile saw brands | 450K | 21.5% | 3 | | Jun 2026 | Wet tile saw brands | 450K | 21.3% | 3 | | Jul 2026 | Wet tile saw brands | 450K | 24.6% | 3 | | Aug 2026 | Wet tile saw brands | 550K | 26.5% | 3 | | Sep 2026 | Wet tile saw brands | 550K | 27.3% | 3 | ## How are Rubi’s branded searches counted? Brandwave collects information about searches that people make online using Rubi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rubi” ## Which tile cutter brands compete with Rubi? - [Makita](/demand/global-en/brands/makita): Head-to-head: /demand/global-en/compare/makita-vs-rubi - [DeWalt](/demand/global-en/brands/dewalt): Head-to-head: /demand/global-en/compare/dewalt-vs-rubi - [Ryobi](/demand/global-en/brands/ryobi): Head-to-head: /demand/global-en/compare/rubi-vs-ryobi - [Kobalt](/demand/global-en/brands/kobalt): Head-to-head: /demand/global-en/compare/kobalt-vs-rubi - [Sigma](/demand/global-en/brands/sigma-lenses): Head-to-head: /demand/global-en/compare/rubi-vs-sigma-lenses - [QEP](/demand/global-en/brands/qep) - [Montolit](/demand/global-en/brands/montolit) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rubi: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/rubi This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rubi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.