---
title: "Rubbermaid: search popularity worldwide"
description: "Rubbermaid makes food storage containers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rubbermaid"
publisher: "Brandwave"
---

# Rubbermaid: search popularity worldwide

Rubbermaid makes food storage containers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rubbermaid
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among food storage container brands**: 3.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Food storage container brands | 5 | 3.3% | 60.5K |
| Storage shed brands | 2 | 40.6% | 60.5K |

- [Food storage container brands](/demand/global-en/categories/food-storage-container-brands)
- [Storage shed brands](/demand/global-en/categories/storage-shed-brands)

## How has branded search demand for Rubbermaid changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rubbermaid worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Rubbermaid’s estimated Share of Search among food storage container brands worldwide held steady, from 3.2% to 3.3%.
- Across the 11 months ending August 2026, Rubbermaid’s estimated Share of Search among storage shed brands worldwide decreased from 44.5% to 40.6%.
- Across the 11 months ending August 2026, Rubbermaid’s estimated Share of Search among storage shed brands worldwide peaked at 49.5% in December 2025 and was lowest at 30.8% in June 2026.

## How did search popularity change for food storage container brands worldwide in August 2026?

- Tupperware’s estimated Share of Search among food storage container brands worldwide has gained ground for 3 months in a row, from 60.6% to 66.1% in August 2026.
- Estimated monthly branded searches for Pyrex worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
- Estimated monthly branded searches for Sistema worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

## How did search popularity change for storage shed brands worldwide in August 2026?

- In August 2026, Rubbermaid gained estimated Share of Search among storage shed brands worldwide, from 35.2% to 40.6%.
- In August 2026, Keter lost estimated Share of Search among storage shed brands worldwide, from 52.6% to 49.7%.
- In August 2026, Suncast lost estimated Share of Search among storage shed brands worldwide, from 10.5% to 8.1%.
- Estimated monthly branded searches for Absco worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Food storage container brands | 60.5K | 3.2% | 5 |
| Nov 2025 | Food storage container brands | 60.5K | 3.2% | 5 |
| Dec 2025 | Food storage container brands | 60.5K | 3.3% | 5 |
| Jan 2026 | Food storage container brands | 60.5K | 2.8% | 5 |
| Feb 2026 | Food storage container brands | 49.5K | 2.8% | 5 |
| Mar 2026 | Food storage container brands | 60.5K | 3.2% | 5 |
| Apr 2026 | Food storage container brands | 60.5K | 3.7% | 4 |
| May 2026 | Food storage container brands | 60.5K | 3.7% | 4 |
| Jun 2026 | Food storage container brands | 49.5K | 3.1% | 5 |
| Jul 2026 | Food storage container brands | 49.5K | 3.3% | 5 |
| Aug 2026 | Food storage container brands | 60.5K | 3.3% | 5 |
| Sep 2026 | Food storage container brands | — | — | — |
| Oct 2025 | Storage shed brands | 60.5K | 44.5% | 2 |
| Nov 2025 | Storage shed brands | 60.5K | 45.2% | 2 |
| Dec 2025 | Storage shed brands | 60.5K | 49.5% | 1 |
| Jan 2026 | Storage shed brands | 60.5K | 45.2% | 2 |
| Feb 2026 | Storage shed brands | 49.5K | 40.3% | 2 |
| Mar 2026 | Storage shed brands | 60.5K | 35.9% | 2 |
| Apr 2026 | Storage shed brands | 60.5K | 31.6% | 2 |
| May 2026 | Storage shed brands | 60.5K | 31.7% | 2 |
| Jun 2026 | Storage shed brands | 49.5K | 30.8% | 2 |
| Jul 2026 | Storage shed brands | 49.5K | 35.2% | 2 |
| Aug 2026 | Storage shed brands | 60.5K | 40.6% | 2 |
| Sep 2026 | Storage shed brands | — | — | — |

## How is Rubbermaid measured?

Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rubbermaid”

## Which food storage container brands compete with Rubbermaid?

- [Tupperware](/demand/global-en/brands/tupperware): Head-to-head: /demand/global-en/compare/rubbermaid-vs-tupperware
- [Sistema](/demand/global-en/brands/sistema): Head-to-head: /demand/global-en/compare/rubbermaid-vs-sistema
- [Pyrex](/demand/global-en/brands/pyrex): Head-to-head: /demand/global-en/compare/pyrex-vs-rubbermaid
- [Lock&Lock](/demand/global-en/brands/lock-and-lock): Head-to-head: /demand/global-en/compare/lock-and-lock-vs-rubbermaid
- [Oxo](/demand/global-en/brands/oxo): Head-to-head: /demand/global-en/compare/oxo-vs-rubbermaid

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rubbermaid: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/rubbermaid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rubbermaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
